Marketing and Brand Management BA Hons
Greenwich Campus, United Kingdom
Marketing and Brand Management BA (Hons)
University of Greenwich
Marketing and Brand Management
Program Overview: Marketing and Brand Management BA (Hons)
Based on essential marketing principles, the Marketing and Brand Management BA (Hons) at the University of Greenwich provides you with the skills and knowledge needed to launch a successful marketing career. Modules cover strategic brand management, brand communications, consumer behaviour and culture, and marketing data analytics, giving you a well-rounded foundation in modern marketing practice.
You will have the opportunity to work on live briefs from organisations such as the Institute of Data and Marketing, gaining practical experience through digital simulation games and real-world projects. The university's dedicated digital marketing suite provides an authentic agency-style environment where you can collaborate on group projects using interactive Mersive software.
This program may offer exemptions from Chartered Institute of Marketing (CIM) and Institute of Data and Marketing (IDM) professional certificates, giving you a head start on professional recognition. You also have the option to undertake an optional sandwich placement year between your second and third years, gaining 9 to 12 months of paid full-time work experience.
Key Program Highlights
- Accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering potential professional exemptions
- Hands-on experience through live briefs and a dedicated digital marketing suite simulating a real agency environment
- Optional paid sandwich placement year with past students placed at organisations including Disney, NHS, and Nomura
- Studied at the stunning Greenwich campus, a UNESCO World Heritage Site on the banks of the River Thames in London
Curriculum and Modules
The Marketing and Brand Management BA (Hons) curriculum is structured across three years, building from foundational marketing principles to advanced strategic brand management. You will study a blend of core and specialist modules that combine theoretical knowledge with practical application through live briefs and digital tools. Please note that the program is currently being refreshed for the 2026/27 academic year; contact Uni4Edu for the most up-to-date module information.
Explore the principles and frameworks behind building, managing, and sustaining successful brands in competitive markets. You will analyse real-world brand strategies and develop your own brand positioning plans.
Examine the psychological, social, and cultural factors that influence consumer decision-making. This module equips you to understand target audiences and craft marketing strategies that resonate with diverse consumer groups.
Learn how to develop and deliver integrated brand communication campaigns across traditional and digital channels. You will study messaging strategy, creative execution, and campaign evaluation techniques.
Develop skills in collecting, analysing, and interpreting marketing data to inform strategic decisions. This module covers key analytical tools and techniques used by marketing professionals to measure campaign performance.
Learn how to gather and interpret customer data to develop actionable insights that drive marketing strategy. Topics include market research methods, segmentation, and the application of insight to brand development.
Elective Modules
Admission Requirements
The University of Greenwich accepts a broad range of international qualifications for admission to this program. Prospective students should apply through Uni4Edu, which will guide you through the entire application process and ensure your qualifications are assessed correctly.
Academic Requirements
- Typical Tariff Points112 tariff points from A Levels, BTECs, T Levels, Access to HE, or equivalent qualifications
- A Level Typical OfferBCC or equivalent
- International BaccalaureateContact Uni4Edu for current equivalent requirements
- International QualificationsA broad range of international qualifications are accepted; contact Uni4Edu for country-specific requirements
- Contextual OffersEligible applicants may receive a reduced tariff offer of up to 16 points below the standard requirement
English Language Requirements
- IELTS6.0 overall (minimum 5.5 in each component) or equivalent
- TOEFL iBTContact Uni4Edu for current accepted scores
- PTE AcademicContact Uni4Edu for current accepted scores
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Greenwich offers a range of scholarships and bursaries to support international students. These awards are designed to recognise academic merit and reduce the financial burden of studying abroad. Contact Uni4Edu for guidance on eligibility and the application process for the latest funding opportunities.
International Scholarship Award
Up to GBP 3,500 tuition fee discount (first year)Available to international fee-paying students who hold an offer to study at the University of Greenwich. This award is applied as a tuition fee reduction in your first year and requires a separate application. Multiple application rounds are available throughout the year.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Marketing and Brand Management BA (Hons) are well-prepared for a wide range of roles in the dynamic marketing industry. The program's emphasis on practical experience through live briefs, digital tools, and optional placement years ensures you enter the workforce with employer-ready skills. Recent graduates have secured positions with leading organisations including Google, Coca-Cola, and OgilvyOne.
Potential Career Roles
Where Graduates Work
Rankings and Recognition
The University of Greenwich is a globally recognised institution that received Gold in the Teaching Excellence Framework (TEF) 2023, acknowledging outstanding performance in student experience and outcomes. Its marketing programs are consistently ranked among the top in London, and the university holds steady positions across major international ranking platforms.
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing | Complete University Guide | Joint 4th in London |
| Business and Economics | Times Higher Education | #201-250 |
| Business and Management | The Guardian | #63 |
| Teaching Excellence | TEF (UK Government) | Gold |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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