Marketing
Lebanon, Illinois, United States , United States
Bachelor of Business Administration in Marketing
McKendree University
Marketing
BBA in Marketing at McKendree University
The Bachelor of Business Administration in Marketing at McKendree University is a versatile program in which students learn everything from personal selling and marketing research to advertising and management responsibilities. Led by faculty within the School of Business, the program cultivates skills in marketing management, administration, and the application of marketing theory to real-world scenarios.
The marketing curriculum is built on a customer satisfaction model known as the marketing concept, emphasizing critical thinking, quantitative analysis, and effective oral and written communication. Students learn through real marketing case studies and have the opportunity to apply their understanding to current issues within real companies.
Located in historic Lebanon, Illinois, just 25 minutes from downtown St. Louis, Missouri, McKendree University offers small class sizes, experienced faculty, and unique internship experiences that extend learning beyond the classroom. Interactive clubs, honor societies, and paid internship opportunities enhance your coursework and give you hands-on experience even before graduation.
Program Highlights
- Curriculum grounded in the customer satisfaction marketing concept with real-world case studies and company projects
- Paid internship opportunities and hands-on marketing experience with local businesses and organizations
- Small class sizes with personalized attention from experienced School of Business faculty
- Active Marketing Club, Sigma Beta Delta Honor Society, and Phi Beta Lambda Business Service Club membership opportunities
Curriculum & Modules
The BBA in Marketing requires a minimum of 120 credit hours, combining a strong general education foundation with core business courses and specialized marketing modules. The program integrates theoretical knowledge with practical application, preparing you for a dynamic career in marketing management and related fields.
Principles of Marketing
3 Credit HoursAn introduction to marketing fundamentals including the marketing concept, consumer behavior, market segmentation, and the marketing mix of product, price, place, and promotion strategies.
Principles of Management
3 Credit HoursCovers the essential functions of management including planning, organizing, leading, and controlling within business organizations, providing a foundation for marketing management roles.
Marketing Research
3 Credit HoursStudents learn to design and conduct marketing research projects, gather and analyze data, and communicate findings to support informed marketing decisions for businesses of all sizes.
Advertising and Promotion
3 Credit HoursExplores advertising strategy, promotional campaign design, media planning, and integrated marketing communications used to effectively reach target audiences.
Business Law
3 Credit HoursExamines the legal environment of business, covering contracts, commercial transactions, and regulatory frameworks that impact marketing practices and business operations.
Quantitative Analysis for Business Decisions
3 Credit HoursDevelops quantitative and statistical skills essential for data-driven marketing decision-making, including forecasting, breakeven analysis, and interpretation of business data.
Elective Courses
Admission Requirements
McKendree University evaluates applicants holistically, considering academic performance, leadership skills, community involvement, and the capacity to contribute to the campus community. The university operates on a rolling admissions basis, and all applications and inquiries are handled through Uni4Edu.
Academic Requirements
- High School DiplomaCompletion of secondary school education with official transcripts required
- GPACompetitive GPA expected; GPA is considered a very important academic factor
- Standardized TestsTest-optional policy; SAT or ACT scores accepted but not required
- College-Prep CurriculumCompletion of a college-preparatory program is recommended
- Application FeeNo application fee required
English Language Requirements
- TOEFLRequired for international students; contact Uni4Edu for minimum score details
- PTE AcademicAccepted as proof of English proficiency
- Alternative ProofCompletion of an approved Intensive English Language Program or equivalent coursework may qualify
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
McKendree University is committed to making education affordable, with 98% of students receiving some type of institutional aid. International students are eligible for academic merit scholarships awarded at the time of admission. Contact Uni4Edu for personalized guidance on funding opportunities.
International Merit Scholarship
Varies based on academic meritMerit-based scholarships awarded to international students at the time of admission based on application strength and academic performance. Award amounts vary by candidate.
Phi Theta Kappa Transfer Scholarship
USD 2,000 per yearAnnual scholarship available to Phi Theta Kappa members upon admission to McKendree University. Membership must be documented on the transcript or via membership card.
PICU Transfer Scholarship
USD 500 – USD 1,000 per semesterAwarded each semester to community college transfer students pursuing their educational goals at McKendree. Two awards are given per semester to eligible applicants.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BBA in Marketing from McKendree University are prepared for careers spanning personal selling, marketing management, advertising, new product planning, and marketing research. The program's emphasis on real-world case studies, paid internships, and industry engagement helps you build a strong professional network in the greater St. Louis metropolitan area and beyond.
Potential Career Paths
Industries & Employer Types
Rankings & Recognition
Founded in 1828 as the oldest college in Illinois, McKendree University is consistently recognized by U.S. News & World Report as one of the Midwest's Best Regional Universities, Best Value Schools, and Best Colleges for Veterans. The School of Business is accredited by the International Assembly of Collegiate Business Education (IACBE).
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing | College Factual | #19 in Illinois |
| Online Bachelor's Programs | U.S. News & World Report | Top 33% of Private Institutions |
| Regional Universities Midwest | U.S. News & World Report | #101 of 161 |
| Best Value Schools (Midwest) | U.S. News & World Report | Top 5 for Lowest Graduate Debt |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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