Marketing

Marketing Degree

MARKETING DEGREE

Learn everything from personal selling and marketing research to advertising and management responsibilities.

Our marketing curriculum is based on a customer satisfaction model known as the marketing concept. You will develop skills in critical thinking, quantitative analysis, and oral and written communication. You’ll also learn to apply marketing theory.

Our cutting edge marketing program is designed to prepare you for a career in the following marketing fields:

• Personal selling
• Advertising
• Marketing research
• New product planning
• Marketing management in retail and commercial environments

Why a B.B.A. Degree in Marketing?

The bachelor’s degree in marketing is a versatile program in which students learn everything from personal selling and marketing research to advertising and management responsibilities. Interactive clubs, honor societies, and paid internship opportunities enhance your coursework as a marketing student and give you hands-on experience even before graduation.

Program Highlights

• Learn from energetic, talented, and experienced faculty who emphasize strong theoretical applications for marketing practice and performance.
• Exciting paid internship opportunities give you the chance to network and gain valuable real world experiences.
• Related clubs and honor societies allow you to meet others and enhance your resume.
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Employment Opportunities

Careers in marketing include personal selling and marketing management in retail and commercial environments, new product planning for manufacturing firms and service providers, and marketing research for large advertisers, research firms, and advertising agencies.

Some of the companies our recent graduates are working for include:

• Harley Davidson
• Rend Lake Hotel
• Total Quality Logistics