Digital Marketing

Launch Your Career in a Growing Field

Are you interested in leading the digital revolution as a social media manager, digital strategist, or SEO specialist—all while earning your undergraduate degree?

Organizations are actively recruiting to fill their talent shortages—providing graduates with plentiful job prospects and a fulfilling career.

Program Requirements

All School of Professional Studies degrees require a total of 120 semester hours of credit, which can be fulfilled through a combination of North Park classes and transfer credits. Classes are offered online, in-person, or combined.

The Digital Marketing major curriculum prepares students for the expanding fields of digital marketing, analytics, and social media as used in business and inspires ongoing learning to stay current with emerging tools and provides learners with the tools, skills and competencies required to add value to their companies marketing communications and digital marketing strategies.

Digital Marketing Major Requirements

8 hours of professional studies core courses

40 hours of major coursework (BA)

44 general education hours

28 hours of elective courses

120 Total Credits for graduation

• 40 semester hours in Digital Marketing Courses:
• ORG 3034 Business Communications
• ORG 4074 Leadership and Management
• ORG 4094 Principles of Marketing
• ORG 4120 Business Ethics
• BADM 3030 Introduction to Digital Systems & Technology in Organizations
• BADM 3040 E-commerce: Emerging Technologies and Digital Business Practices
• BADM 3600 Digital and Social Media Marketing
• BADM 3610 Digital Marketing Analytics
• BADM 4010 Digital Ethics – Legal, Moral, and Social Issues in Cybertechnology
• BADM 4400 Integrating Strategic Management
• 
  

Digital Marketing Minor

This 22-semester hour minor will provide a foundational knowledge of the digital marketing area and serves as a great compliment to any other SPS major.