Digital Marketing
Chicago, Illinois, United States, United States
Bachelor of Arts in Digital Marketing
North Park University
Digital Marketing
Program Overview: Bachelor of Arts in Digital Marketing
The Bachelor of Arts in Digital Marketing at North Park University prepares students for the expanding fields of digital marketing, analytics, and social media as used in business. The curriculum inspires ongoing learning to stay current with emerging tools and provides learners with the skills and competencies required to add value to their company's marketing communications and digital marketing strategies.
Building upon core management principles, this major focuses on online marketing theories, application of digital strategies, web and Google analytics, and social media marketing. Through a blend of theoretical knowledge and practical application, students gain essential skills to thrive as digital strategists, content creators, or marketing analysts.
North Park University offers this program in both on-campus and online formats, allowing students to tailor their education to fit their personal and professional lives. Located on a 33-acre urban campus in Chicago, Illinois, the university provides students with access to one of America's most dynamic business environments and a vibrant professional network.
Key Program Highlights
- Flexible delivery through face-to-face, online, and combined course formats with seven-week sessions starting every two months
- Curriculum covering SEO, social media management, digital analytics, e-commerce, and digital ethics
- Located in Chicago, providing access to a major business hub and extensive networking opportunities
- Up to 90 transfer credits accepted, with Prior Learning Assessment offering up to 20 additional credits for professional experience
Curriculum & Modules
The Digital Marketing curriculum at North Park University combines core business management courses with specialized digital marketing modules. Students complete a total of 120 semester hours, including major-specific courses, core curriculum requirements, and electives that allow for personalized academic exploration.
Digital and Social Media Marketing
3 CreditsProvides a survey of digital marketing tools and how they advance or hinder effective marketing goals. Students learn to develop and execute social media strategies across multiple platforms.
Digital Marketing Analytics
3 CreditsFocuses on web and Google analytics, teaching students to interpret data, measure campaign performance, and make data-driven marketing decisions.
E-Commerce: Emerging Technologies & Digital Business Practice
3 CreditsExplores the latest technologies driving digital business, including online retail platforms, payment systems, and emerging e-commerce trends.
Digital Ethics: Legal, Moral & Social Issues in Cybertechnology
3 CreditsExamines the ethical, legal, and social implications of digital technology, including data privacy, intellectual property, and responsible marketing practices.
Principles of Marketing
3 CreditsCovers foundational marketing concepts including consumer behavior, market segmentation, product positioning, and the development of integrated marketing plans.
Integrating Strategic Management
3 CreditsA capstone course that integrates strategic management principles with digital marketing competencies, preparing students to lead cross-functional business initiatives.
Elective Courses
Admission Requirements
North Park University follows a holistic admissions process, considering your academic record alongside your personal essay, recommendation letters, extracurricular activities, and overall application narrative. The university operates a rolling admissions policy, and admission decisions are typically communicated within two weeks of receiving all application materials. Apply through Uni4Edu to get started.
Academic Requirements
- High School DiplomaCompletion of high school or equivalent to American grade 12 is required
- GPA RequirementMinimum GPA of 2.75 on a 4.0 scale recommended for international applicants
- Standardized TestsTest-optional policy; SAT and ACT scores are not required but may be submitted
- Academic RecommendationsLetters from current or previous teachers attesting to academic abilities
- Personal EssayA personal statement demonstrating your academic goals and motivation
English Language Requirements
- TOEFL iBTMinimum score of 80 (lower scores considered based on subject scores)
- IELTSMinimum overall band score of 6.0 (lower scores considered based on subject scores)
- ExemptionStudents from English-speaking countries or with prior English-medium education may qualify for a waiver
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
North Park University is committed to making education accessible for international students. The university offers International Student Grants and merit-based scholarships that are automatically considered when you apply. Contact Uni4Edu for personalized guidance on funding opportunities available to you.
Nyvall Scholarship
USD 5,000 - USD 22,000 per yearAwarded based on academic merit and achievement. This renewable scholarship is available to incoming students and is determined by your GPA and overall academic profile.
International Student Grant
Varies by student profileOffered to international traditional undergraduates admitted to the university to assist in covering the costs of living on campus. Included in your financial aid package upon admission.
Talent-Based Scholarships
Varies by disciplineAvailable in areas such as music, art, theatre, journalism, media production, cheer, and dance. These competitive awards recognize exceptional creative and performance abilities.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Digital Marketing program at North Park University are well-positioned to enter a rapidly growing field with strong demand for skilled professionals. Chicago's thriving business ecosystem provides excellent networking and career opportunities, and the program's emphasis on practical skills ensures graduates are ready to contribute from day one.
Potential Career Paths
Industries & Employers Hiring Digital Marketers
Rankings & Recognition
North Park University has earned consistent recognition for its academic quality, commitment to social mobility, and overall value. The university continues to rise in national rankings, reflecting the strength of its programs and dedication to student success.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business (Salary Potential) | PayScale | #133 |
| Regional Universities Midwest | U.S. News & World Report | #54 |
| Top Performers on Social Mobility (Midwest) | U.S. News & World Report | #6 |
| Best Value Small Colleges (Chicago) | SmartAsset | #1 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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