Consumer and Digital Marketing Analytics
Bangor , United Kingdom
MSc Consumer and Digital Marketing Analytics
Prifysgol Bangor University
Marketing & Digital Analytics
Program Overview: MSc Consumer and Digital Marketing Analytics
The MSc Consumer and Digital Marketing Analytics at Bangor University develops your knowledge, understanding and skills across the marketing function, including brand management and loyalty, consumer behaviour, marketing communications, digital marketing and customer insight in national and international settings. Delivered within the Albert Gubay Business School, this program combines fundamental marketing theory with hands-on analytical practice to prepare you for a data-driven marketing career.
In the age of big data, companies have more consumer information than ever before, and the job market demands graduates with strong analytical skills who can make sense of data and interpret it in line with company strategy. This program recognises that demand by equipping you with both data analysis competencies and a thorough understanding of the wider role that marketing plays within an organisation.
Graduates of this degree develop broad knowledge of marketing management subjects and demonstrate specialised knowledge and analytical skills across a range of marketing and digital applications. Graduates are also eligible for exemptions from some modules of the Chartered Institute of Marketing's (CIM) professional qualifications, giving you a head start on your professional accreditation journey.
Key Program Highlights
- CIM professional qualification exemptions available for graduates, accelerating your path to chartered marketing status
- Practical research project focused on gaining real consumer insight using quantitative data analysis tools such as SPSS
- Part of the Albert Gubay Business School, which holds an Athena SWAN Bronze Award for commitment to gender equality and diversity
- Combines digital marketing strategy, brand management, consumer behaviour and data analytics into one integrated curriculum
Curriculum & Modules
The MSc Consumer and Digital Marketing Analytics curriculum blends core marketing theory with advanced analytical practice. You will study a combination of core and optional modules covering brand management, international marketing communications, customer insight analytics and more, culminating in a dissertation or business project. Module listings are for guidance purposes and may be subject to change.
Customer Insight Analytics
30 CreditsComplete an extended marketing research activity focusing on key marketing outcomes and make relevant recommendations to stakeholders. You will acquire and develop quantitative data analysis skills using SPSS applied to survey data.
International Marketing Communication
15 CreditsExamine how an integrated marketing communications program is planned, developed and executed. Explore the regulatory, social and economic factors that affect an organisation's marketing communications strategy.
Brand Management and Strategy
15 CreditsStudy different brand categories including manufacturer, private-label and luxury brands. Analyse real-life case studies of how brands become global and successful, and explore the meaning of brands for consumers.
Marketing Fundamentals and Strategy
15 CreditsExplore the fundamentals of marketing by examining strategies across a wide range of situations. Cover various schools of thought in marketing together with relevant analytical models and management practices.
Digital Marketing and Social Media Analytics
15 CreditsDevelop an understanding of digital marketing channels, social media platforms and their analytical tools. Learn to leverage online data to optimise marketing campaigns and measure digital performance effectively.
Dissertation or Business Project
60 CreditsUndertake an independent research dissertation or a practical business project as an alternative. The business project option includes a taught element delivered during three weeks in June at the Bangor campus.
Elective Modules
Admission Requirements
The MSc Consumer and Digital Marketing Analytics welcomes applicants from diverse academic backgrounds who demonstrate an aptitude for marketing and analytical thinking. Applications from working professionals with non-graduate qualifications are also considered on an individual basis. Contact Uni4Edu for personalised guidance on your eligibility and application.
Academic Requirements
- Undergraduate DegreeMinimum 2:2 (Second Class Honours, Lower Division) or international equivalent
- Work ExperienceHighly desirable but not mandatory; professional experience strengthens your application
- Non-Graduate ApplicantsWorking professionals with relevant non-graduate qualifications considered on an individual basis
- Academic ReferencesAt least one academic or professional reference letter required
- Personal StatementA statement outlining your motivation, relevant experience and career goals in marketing analytics
English Language Requirements
- IELTSOverall 6.0 with no element below 5.5
- TOEFL iBTEquivalent score accepted; contact Uni4Edu for details
- Pre-sessional EnglishOnline pre-sessional courses available for candidates scoring below IELTS 6.0
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Bangor University offers bursaries and scholarships worth over GBP 1,000,000 collectively for new and returning students. International students are automatically considered for certain awards upon application, and additional merit-based and external scholarships may also be available. Contact Uni4Edu for personalised funding guidance.
Bangor University International Scholarship
Up to GBP 3,000 for postgraduate studentsA partial funding scholarship for international students paying overseas tuition fees. No separate application is required as all international applicants are automatically considered based on criteria including academic performance, personal statement and course choice.
Vice-Chancellor's International Scholarship
Bangor University's flagship scholarship for excellent international students. This competitive award recognises outstanding academic achievement and potential. Contact Uni4Edu for eligibility details and current award amounts.
Merit Scholarship for International Students
Up to GBP 10,000A partial funding award for both undergraduate and postgraduate international students who demonstrate exceptional academic merit. The scholarship amount varies based on qualifications and programme of study. Contact Uni4Edu for application details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
This program is aimed at those seeking employment in a variety of marketing careers or in general management and business across large, medium-sized and small organisations in both the private and public sectors. Some graduates go on to set up their own businesses, while others progress to further postgraduate study leading to a PhD.
Potential Career Roles
Types of Employers
Rankings & Recognition
Bangor University is a well-established institution founded in 1884 with a strong reputation for research and teaching quality. In the most recent Research Excellence Framework (REF2021), 85% of research at Bangor was rated as world-leading or internationally excellent. The university consistently features in major global and national ranking tables.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #67 in UK |
| Psychology | EduRank | #47 in UK |
| Environmental Science | EduRank | #43 in UK |
| Sustainability | QS World Rankings | #101-150 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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