Marketing
Manhattan University Main Campus, United States
Bachelor of Science in Marketing
Manhattan University
Marketing
Program Overview: B.S. in Marketing at Manhattan University
The Bachelor of Science in Marketing at Manhattan University emphasizes a managerial approach and is designed to train marketing professionals who are globally-oriented business leaders. The curriculum stresses analysis, creativity, critical thinking, and decision making in the marketing process, preparing you to excel in a wide range of industries.
Housed within the O'Malley School of Business, the program equips you with the skills to determine competitive market positions, formulate marketing strategies, and manage the complete marketing mix including product portfolios, communication, pricing, and distribution. You will develop a thorough understanding of customer needs and wants that drives effective marketing in both for-profit and nonprofit organizations.
Manhattan University's location in Riverdale, New York, just 40 minutes from midtown Manhattan, gives you unparalleled access to the headquarters of major fashion, finance, art, and retail brands. The School of Business has an extensive alumni network of professionals who mentor current students and share internship and job opportunities at leading companies.
Key Program Highlights
- Proximity to New York City providing access to internships and networking with major global brands and companies
- Extensive alumni network in marketing, advertising, and business connecting students to career opportunities
- Curriculum emphasizing analysis, creativity, critical thinking, and real-world decision making in marketing
- Eligibility for the five-year B.S./MBA program combining undergraduate and graduate business education
Curriculum and Modules
The B.S. in Marketing curriculum combines a strong liberal arts foundation with professional business preparation. You will complete a business core covering accounting, economics, statistics, finance, management, and law, followed by specialized marketing courses that develop both analytical and creative competencies.
Essentials of Marketing (MKTG 201)
3 CreditsThis foundational course introduces marketing concepts, principles, and the role of marketing in contemporary organizations. You will explore the marketing mix, market segmentation, and customer relationship management.
Consumer Behavior (MKTG 307)
3 CreditsThis course explores major theories of buyer behavior including brand loyalty, motivation, attitudes, perception, culture, social class, and family buying influences. You will develop an understanding of the psychological and sociological factors that drive consumer decision making.
Sales Management (MKTG 308)
3 CreditsAn introduction to methods of sales management including selection, recruiting, selling strategies, training, territory management, compensation and motivation, and performance review.
Direct Marketing
3 CreditsThis course focuses on using customer databases, testing customer response, and measuring efficiency of marketing methods that appeal for action from specified individuals. You will learn to manage direct response advertising campaigns.
Marketing Strategy and Planning
3 CreditsA capstone-level course in which you analyze competitive market positions and formulate optimum marketing mix strategies encompassing product portfolio, communication, pricing, and distribution decisions.
International Field Study Seminar (GLBL 414)
3 CreditsA study tour conducted once a year that takes students abroad to study emerging economies firsthand through site visits and workshops. This course fulfills requirements for the Marketing major.
Elective Courses and Specializations
Admission Requirements
Manhattan University uses a rolling admissions process with two intakes per year (fall and spring). International applicants are reviewed on a case-by-case basis. To begin your application, reach out to Uni4Edu for guidance and support throughout the entire process.
Academic Requirements
- High School GPAMinimum 2.5 cumulative GPA from university-preparatory studies (equivalent to 12 years of education)
- Secondary School TranscriptOfficial transcript showing courses completed and grades, evaluated and translated by a NACES-approved agency when applicable
- Standardized TestsTest-optional policy; SAT and ACT scores are considered but not required
- Letter of RecommendationAt least one letter from a teacher or guidance counselor; up to three academic letters plus one character reference permitted
- Personal StatementA brief college essay of approximately 500 words addressing your interests and goals
English Language Requirements
- TOEFL iBTMinimum score of 80
- IELTSMinimum overall band score of 6.5
- Duolingo English TestMinimum score of 105
Required Documents
Key Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Manhattan University offers a range of scholarship opportunities for international students to help make your education more affordable. Scholarship eligibility is based on academic accomplishments and other factors, and you are automatically considered when you submit a completed application through Uni4Edu.
International Merit Scholarship
Up to USD 15,000 per academic yearAvailable to international undergraduate students based on academic achievements. Decisions can be received within five days of a completed application. Contact Uni4Edu for current eligibility details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects for Marketing Graduates
Marketing graduates from Manhattan University benefit from the university's strong salary outcomes and proximity to New York City's thriving business ecosystem. Graduates earn above the national median for marketing bachelor's degree recipients, and the university's extensive alumni network provides a direct pipeline to internship and employment opportunities at leading firms.
Potential Career Paths
Where Graduates Work
Rankings and Recognition
Manhattan University has earned strong national and regional recognition for its academic quality, student outcomes, and value. The university consistently ranks among the top institutions in the United States for salary impact and return on investment, reflecting its commitment to preparing career-ready graduates.
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing (Bachelor's) | College Factual | #233 Nationally, #11 in New York |
| Salary Impact | Wall Street Journal | Top 4% Nationally |
| Best Bang for Your Buck (Northeast) | Washington Monthly | #32 |
| Bachelor's Degree Salary | PayScale | Top 2% Nationally |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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