BSc (Hons) Marketing
San Francisco State University, United States
BSc (Hons) Marketing
San Francisco State University
Marketing
Program Overview: BSc (Hons) Marketing at San Francisco State University
The BSc (Hons) Marketing at San Francisco State University, housed within the Lam Family College of Business, prepares students for career opportunities in business firms, non-profit organizations, and government agencies. The program provides a strong foundation of business concepts and practices alongside specialized courses in advertising, public relations, retailing, sales, digital marketing, data analytics, branding, new product development, and marketing research.
Located in the global business hub of San Francisco, the Department of Marketing emphasizes experiential learning, critical thinking, and ethical decision-making. The innovative curriculum and the exciting job opportunities in the San Francisco Bay Area make marketing one of the most popular concentrations at the university.
The Lam Family College of Business has been accredited by the Association to Advance Collegiate Schools of Business (AACSB) International since 1964, placing it among just five percent of all business schools worldwide that meet these rigorous standards. Students benefit from vibrant student organizations that facilitate professional networking and create a strong sense of community.
Key Program Highlights
- AACSB-accredited since 1964, placing the college among the top 5% of business schools worldwide
- Ranked 12th among public universities for salary outcomes by the Wall Street Journal (2023)
- Curriculum features cutting-edge courses in AI-powered social media marketing and content marketing
- Located in San Francisco, one of the top feeder cities for careers at Apple, Google, and other tech leaders
Curriculum and Modules
The BSc (Hons) Marketing curriculum combines core business fundamentals with specialized marketing coursework. Students complete upper-division core courses for business majors alongside 21 units of marketing concentration courses, including required modules and concentration electives that allow you to tailor your studies to your career interests.
MKTG 431 – Principles of Marketing
3 unitsIntroduction to marketing principles and functions designed to satisfy an organization's target markets by offering an appropriate marketing mix consisting of product, price, place, and promotion in domestic and international settings.
MKTG 632 – Marketing Research
3 unitsThis required concentration course covers research methodologies, data collection, analysis techniques, and their application to marketing decision-making in contemporary business environments.
MKTG 633 – Consumer Behavior
3 unitsExamines psychological factors underlying consumer behavior from initial recognition of need to final purchase of products and services, including motivation, attitudes, and decision-making processes.
MKTG 649 – Marketing Strategy
3 unitsA capstone concentration course integrating marketing concepts to develop comprehensive strategic marketing plans, covering competitive analysis, segmentation, targeting, positioning, and implementation.
MKTG 434 – Advertising Theory and Practice
3 unitsExplores the economic aspects of advertising including selection of media, testing effectiveness, and organization for carrying out advertising activities, principles, and procedures.
MKTG 450 – Social Media Marketing with Artificial Intelligence (AI)
3 unitsDevelops strategic skills for effective social media marketing, including the use of AI-powered tools to support content planning, audience targeting, and performance optimization.
Concentration Electives
Admission Requirements
Admission to the BSc (Hons) Marketing program at San Francisco State University is managed through Uni4Edu. You will need to meet academic and language proficiency requirements as outlined below. Contact Uni4Edu for personalized guidance on your application and eligibility.
Academic Requirements
- Secondary EducationCompletion of high school or equivalent with strong academic standing
- Minimum GPAContact Uni4Edu for current GPA requirements based on your country of education
- MathematicsCompletion of preparatory math coursework (e.g., statistics or pre-calculus equivalent)
- Concentration GPAMinimum 2.0 GPA required in all concentration courses for graduation
- Upper-Division StandingCore marketing courses require upper-division standing; prerequisites must be completed first
English Language Requirements
- IELTSMinimum overall band score of 5.5 or higher (pathway options available for IELTS 5.0)
- TOEFL iBTContact Uni4Edu for current minimum score requirements
- PTE AcademicAccepted; contact Uni4Edu for current minimum score requirements
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
San Francisco State University is dedicated to offering financial aid to its full-time students, with approximately 68% of students receiving some form of scholarships or financial aid. Uni4Edu can help you identify and apply for available funding opportunities to support your studies.
SFSU Need-Based Financial Aid
Need-based grant awards are available for eligible students. The university provides various financial aid packages based on demonstrated financial need and academic merit.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects for Marketing Graduates
Graduates of the BSc (Hons) Marketing program enjoy successful careers in diverse domains such as social media, advertising, marketing, consulting, retailing, personal selling, and more. The program's location in San Francisco provides unmatched access to leading technology companies, startups, and global brands actively hiring marketing professionals.
Potential Career Paths
Top Employers Hiring SFSU Marketing Graduates
Rankings and Recognition
San Francisco State University is nationally recognized for its commitment to social mobility, diversity, and quality education. The Lam Family College of Business and its Marketing Department have earned notable recognition for salary outcomes and academic excellence.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business, Management & Marketing | College Factual | #177 |
| Marketing (Salary Outcomes) | Wall Street Journal | #12 among public universities |
| Undergraduate Business | U.S. News & World Report | Top 200 |
| Diversity | USA Today | Top 25 Most Diverse Universities in the US |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Marketing and Brand Management BA Hons
University of Greenwich, London, United Kingdom
Earliest Intake
January 2026
Gross Tuition
17975 £
Bachelor's Degree
48 months
Digital Marketing
North Park University, Chicago, United States
Earliest Intake
May 2026
Gross Tuition
36070 $
Bachelor's Degree
48 months
Marketing
Mckendree University, Lebanon, United States
Earliest Intake
October 2026
Gross Tuition
33430 $
Master's & Postgraduate
12 months
Consumer and Digital Marketing Analytics
Prifysgol Bangor University, Bangor, United Kingdom
Earliest Intake
May 2026
Gross Tuition
19500 £
Bachelor's Degree
48 months
Marketing
Manhattan University, Bronx, United States
Earliest Intake
June 2025
Gross Tuition
50000 $
Uni4Edu AI Assistant
