International Marketing MSc
City Campus , United Kingdom
International Marketing MSc
University of Dundee
Marketing
International Marketing MSc at the University of Dundee
The International Marketing MSc at the University of Dundee equips you with the skills to navigate and succeed in the constantly evolving global marketplace. You will learn to apply key marketing principles to diverse international audiences, creating campaigns that engage customers around the world through hands-on projects and real-world case studies.
This programme covers the traditional founding concepts and theories of marketing while also developing your knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. Whether you are building on a business-related first degree or transitioning from a different academic background, this course provides both the academic foundations and practical skills needed for a successful marketing career.
Delivered by the University of Dundee's School of Business, which holds both AACSB accreditation and Chartered Institute of Marketing (CIM) accreditation, this programme combines in-person classes with online resources through a flexible hybrid teaching approach. You will also have the opportunity to undertake an eight-week internship matched to your chosen industry, gaining invaluable professional experience before graduation.
Key Program Highlights
- AACSB-accredited and CIM-accredited programme ensuring the highest standards of business education excellence
- Eight-week industry internship opportunity organised by the School of Business and matched to your career interests
- Hybrid teaching approach combining in-person classes with cutting-edge online resources for flexible learning
- Practical, hands-on curriculum covering digital marketing, brand management, marketing strategy, and social media
Curriculum and Modules
The International Marketing MSc curriculum blends foundational marketing theory with cutting-edge digital marketing practices. Core modules build your strategic marketing expertise while optional modules allow you to specialise in areas aligned with your career goals. The programme culminates in a capstone project that applies your learning to real-world marketing challenges.
International Marketing Strategy
Core ModuleExamine the macro and micro factors that affect the development of an international marketing strategy. This module equips you with the skills to make ethically and socially responsible marketing decisions in a global context.
Digital Marketing
Core ModuleIncrease your knowledge of digital marketing and understand the impact of digital media on culture, consumers, and consumption. Develop your skills using interactive platforms for both business and social contexts.
Marketing Simulation
Core ModuleBuild upon your existing marketing skills and work in groups to solve real-world examples. Using simulations, you will understand the outcomes of your marketing solutions and adapt them to achieve better results.
Applied Marketing Research and Insight
Core ModuleLearn a range of techniques to collect information that helps organisations make informed marketing decisions. You will focus on the design of market research projects and the collection and analysis of research data.
Social Media Marketing
Core ModuleThis practical, hands-on module teaches you how to create an ethical social media presence for a sustainable brand. Explore the history, growth, and fast-changing environment of social media and its marketing potential.
International Marketing Project
Core ModuleApply theory and knowledge from taught modules to a new situation based on topical issues. You may reflect on an internship experience, answer a problem provided by a local firm, or explore a research topic independently.
Optional Modules
Admission Requirements
The International Marketing MSc welcomes applicants from a wide range of academic backgrounds. Whether you hold a business-related degree or come from a different discipline, this programme is designed to build your marketing expertise. All applications are processed through Uni4Edu to ensure a smooth and supported admissions experience.
Academic Requirements
- Undergraduate DegreeA UK undergraduate degree with a minimum of Second-Class Honours (2:2) or international equivalent
- Degree SubjectAny subject that has enabled the applicant to develop analytical and quantitative skills
- International QualificationsEquivalent qualifications from recognised international institutions are accepted
- Professional ExperienceRelevant work experience may be considered to support your application, though not mandatory
- Personal StatementA statement outlining your motivation for studying international marketing and your career aspirations
English Language Requirements
- IELTS AcademicOverall score of 6.0 or above
- TOEFL iBTOverall score of 80 or above
- PTE AcademicOverall score of 59 or above
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Dundee offers a range of scholarships to support international postgraduate students with their studies. These awards are designed to recognise academic excellence and help reduce the financial burden of studying abroad. Contact Uni4Edu for guidance on eligibility and how to maximise your scholarship opportunities.
Global Excellence Scholarship
Up to GBP 5,000 per yearAvailable to international students who have demonstrated outstanding academic performance and strong extracurricular or voluntary activities. This scholarship is automatically assessed based on your application details.
Vice-Chancellor's Regional Scholarship
Up to GBP 7,000 per yearRegion-specific scholarships for international postgraduate students from eligible countries across Africa, Asia, the Americas, Europe, and the Middle East. The award is applied as a tuition fee reduction.
Alumni Family Scholarship
Up to GBP 3,000Available to postgraduate students who are graduates of the University of Dundee or have an immediate family member who completed a full degree at the university. Valid for one year of study.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the International Marketing MSc are well-prepared to enter the global marketing workforce with both theoretical knowledge and practical experience. The programme's emphasis on internships, industry projects, and networking events ensures you graduate with the professional connections and hands-on skills that employers value.
Potential Career Roles
Types of Employers
Rankings and Recognition
The University of Dundee is a well-established public research university founded in 1881, consistently recognised in major international and national rankings. Its School of Business holds prestigious AACSB accreditation, placing it among an elite group of business schools worldwide that meet the highest standards of excellence in teaching, research, and learner success.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management Studies | THE | #401 |
| Overall UK University | The Times Good University Guide | #23 |
| National Student Survey - Scotland | NSS | 1st in 12 subjects |
| Scottish University of the Year | Daily Mail University Guide | Winner 2025 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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