B.A. Marketing and Communications Management (German/English)
International School of Management, Germany
B.A. Marketing and Communications Management
International School of Management (ISM), University of Applied Sciences
Marketing and Communications Management
Program Overview: B.A. Marketing and Communications Management
The B.A. Marketing and Communications Management at ISM combines business administration and management fundamentals with specialized knowledge in digital marketing, corporate communications, and the advertising industry. You will learn to understand and steer the customer journey while developing creative and data-driven marketing strategies across multiple channels.
This practice-oriented program features mandatory internships in Germany or abroad, consulting projects, and workshops led by experienced industry professionals. An integrated semester abroad at one of ISM's approximately 190 partner universities ensures you gain valuable international experience and intercultural competencies.
Whether you are interested in digital marketing, public relations, brand management, or live communication, this program equips you with the tools to succeed in a fast-evolving media landscape. You also have the option to extend your studies with a seventh semester (Global Track) to earn 210 ECTS and gain additional international exposure.
Key Program Highlights
- AACSB-accredited program — ISM is the first private German university of applied sciences to hold this prestigious accreditation, awarded to only about 6% of business schools worldwide
- Integrated semester abroad at one of approximately 190 international partner universities, with the option for a second semester overseas via the Global Track
- Strong practical orientation through mandatory internships, real-world consulting projects, and lecturers drawn from the business world
- Available across seven ISM campuses in major German cities: Dortmund, Frankfurt, Munich, Hamburg, Cologne, Stuttgart, and Berlin
Curriculum and Modules
The curriculum blends core business administration foundations with specialized marketing and communications modules. In the first semesters you build essential knowledge in business, economics, and management, before progressing into industry-specific topics such as corporate communications, digital marketing, and media management. The final semesters allow for individual specialization through elective modules and the completion of a Bachelor's thesis.
Business Administration and Management Fundamentals
30 ECTSCovers core principles of business administration (BWL), economics (VWL), and general management. Provides the foundational knowledge required for all subsequent marketing and communications modules.
Marketing Communications and Corporate Communications
25 ECTSExplores the principles of corporate and marketing communications, including brand positioning, advertising strategy, and integrated communication campaigns across traditional and digital channels.
Digital Marketing and Online Marketing
20 ECTSFocuses on digital marketing strategies including search engine optimization, social media marketing, content creation, email marketing, and analytics-driven campaign management.
Media Management and E-Commerce
20 ECTSExamines the media landscape, multimedia production, and e-commerce business models. Students learn how to develop and manage digital content and online sales strategies.
Personal and Social Competencies (Soft Skills)
15 ECTSDevelops essential soft skills including rhetoric, presentation techniques, teamwork, and intercultural communication. Includes intensive foreign language training in English plus a second language such as French, Spanish, or Italian.
Internship and Bachelor's Thesis
30 ECTSComprises a mandatory internship in Germany or abroad, providing hands-on professional experience. The program concludes with an independent Bachelor's thesis demonstrating research and analytical capabilities.
Elective Specializations (Semesters 5-6)
Admission Requirements
Admission to the B.A. Marketing and Communications Management program is not restricted by a Numerus Clausus (NC). Instead, candidates must pass an ISM-specific aptitude assessment. Reach out to Uni4Edu for guidance on preparing your application and navigating the admissions process.
Academic Requirements
- School Leaving CertificateGerman Abitur, Fachabitur (both academic and practical parts), or an equivalent internationally recognized secondary school qualification
- Alternative QualificationProfessional qualification (e.g., completed vocational training with relevant work experience) may also be accepted
- Aptitude AssessmentSuccessful completion of the ISM admission test, which evaluates academic potential, motivation, and personal suitability
- Numerus Clausus (NC)Not applicable — this program is NC-free and admission is based on the aptitude assessment
- International QualificationsInternational school-leaving certificates are evaluated on a case-by-case basis; contact Uni4Edu for an eligibility pre-check
Language Requirements
- German ProficiencyMinimum B2 level (required for the German-taught track)
- English ProficiencyMinimum B2 level (TOEFL, IELTS, or equivalent certificate accepted)
- Second Foreign LanguageIntensive training in French, Spanish, or Italian is integrated into the curriculum; no prior knowledge required
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
ISM offers a range of scholarship programs to support high-achieving and financially disadvantaged students. Both internal ISM scholarships and external funding options such as the Deutschlandstipendium and DAAD programs are available. Contact Uni4Edu for personalized guidance on scholarship eligibility and application procedures.
ISM Full Scholarship
Up to 100% tuition coverageAwarded to a limited number of outstanding students based on exceptional academic performance (e.g., GPA of 1.5 or better on the German scale) and active engagement in extracurricular or social activities. Does not cover living expenses.
ISM Partial Scholarship
25% to 50% tuition reductionAvailable to students with strong academic records and demonstrated potential for success. Partial scholarships are awarded for a maximum duration of one year and may be renewed based on continued performance.
Deutschlandstipendium (Germany Scholarship)
EUR 300 per month (EUR 3,600 per year)A national public-private scholarship co-funded by the German federal government and private sponsors. Open to particularly talented and high-achieving students of all nationalities enrolled at ISM.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the B.A. Marketing and Communications Management program are well prepared for careers across the marketing, advertising, and communications industries. ISM's strong ties to the business world, integrated internships, and practical teaching approach give graduates a competitive edge when entering the job market.
Potential Career Roles
Typical Employers
Rankings and Recognition
ISM is consistently recognized as one of Germany's leading private business schools. It holds the prestigious AACSB accreditation — the first private German university of applied sciences to achieve this distinction — along with FIBAA accreditation and permanent state recognition. ISM regularly achieves top positions in the CHE University Ranking and U-Multirank.
| Subject | Ranking Body | Rank |
|---|---|---|
| Support at Beginning of Studies | CHE Ranking | Top Group |
| Graduation in Due Course | CHE Ranking | Top Group |
| Contact to Work Environment | U-Multirank | Top 25 Globally |
| Student Mobility | U-Multirank | Top 25 Globally |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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