B.A. Marketing and Communications Management (German/English)

The B.A. in Marketing Communications Management is designed to prepare students for the dynamic and fast-paced world of modern marketing. Whether it's digital marketing, corporate communication, or event and live communication, this Bachelor’s program offers a forward-looking education that reflects the real-world demands of the marketing and media landscape.

Throughout the program, students receive a strong foundation in business administration and management, which is crucial for making strategic decisions in communication and marketing contexts. Building on this foundation, the curriculum emphasizes the planning, execution, and evaluation of communication strategies across various platforms and industries.

What sets this program apart is its combination of creativity, strategic thinking, and business acumen. Students are encouraged to work on real-world projects, case studies, and marketing simulations, often in collaboration with companies and agencies. The program also incorporates current trends, such as AI in marketing, influencer marketing, and sustainability in communication strategies.

In addition to classroom learning, students benefit from practical phases, including internships and project work, as well as a semester abroad at one of ISM’s numerous international partner universities. This helps broaden their global perspective and intercultural communication skills.

Graduates of the B.A. in Marketing Communications Management are well-positioned to start careers in fields such as:

• Digital and social media marketing
• Advertising and creative agencies
• Corporate communications
• Brand and product management
• Event and experience marketing
• Media planning and market analysis

This degree offers the ideal blend of theory, practice, and innovation to launch a successful career in the ever-evolving world of marketing communications.