Marketing BA

UWE Bristol’s BA(Hons) Marketing delivers a flexible, practice‑oriented education accredited by the Chartered Institute of Marketing. The curriculum blends core theory with contemporary topics such as consumer behaviour, digital strategy, brand development, market research and socially responsible marketing. Learners develop technical proficiency, analytical insight, creative communication and project management skills through live briefs, collaborative projects, pitches and industry‑led workshops. An optional sandwich year provides the opportunity to undertake a work placement in the UK or abroad, gaining hands‑on experience that enhances employability across diverse sectors. The programme places emphasis on ethical values, sustainability and the adoption of emerging technologies, preparing graduates for roles such as marketing executive, campaign manager, social media specialist or communications officer within commercial, charitable or governmental organisations. The programme includes specialist modules on brand evolution, digital analytics and cross‑cultural marketing, and assessment blends written work, presentations and a professional portfolio. Industry links offer networking events and internships, supported by modern business‑school facilities.