Master’s degree in Marketing and Corporate Communication
University of Verona Campuses, Italy
Master's Degree in Marketing and Corporate Communication
University of Verona
Marketing and Corporate Communication
Program Overview: Marketing and Corporate Communication at the University of Verona
The Master's Degree in Marketing and Corporate Communication (LM-77) at the University of Verona is designed to develop highly qualified professionals with advanced competencies in marketing and communication, applicable to both private enterprises and public organizations. The program is structured around a common first year that builds a solid interdisciplinary foundation, followed by a second year where students choose between two specialized curricula: Marketing Management (Marketing d'Impresa) and Place Marketing (Marketing Territoriale).
The learning areas span seven key disciplines: Marketing, Territorial Studies, Accounting, Economics, Sociology, Quantitative Methods, and Legal Studies. This well-balanced curriculum ensures graduates possess both the strategic vision and the technical tools needed to manage corporate identity, brand positioning, marketing mix implementation, and communication campaigns across diverse market contexts.
Housed within the Department of Management at the University of Verona, this program benefits from strong ties to the local business community and emphasizes practical experience through a compulsory internship component. With a 94% overall student satisfaction rate and an 86% teaching satisfaction score, the program consistently delivers a rigorous and rewarding academic experience in the heart of one of Italy's most historic and vibrant cities.
Key Program Highlights
- Two specialized curricula: Marketing Management and Place Marketing, allowing you to tailor your studies to your career goals
- Compulsory internship integrated into the curriculum, providing hands-on professional experience in real business environments
- Interdisciplinary approach covering seven learning areas including marketing, economics, sociology, quantitative methods, and law
- 94% overall programme satisfaction rate and strong graduate employability, with 79% employed shortly after graduation
Curriculum and Modules
The curriculum is organized into a shared first year providing foundational knowledge across all core disciplines, followed by a second year of specialization. Students select either the Marketing Management track, focused on corporate marketing in goods and services enterprises, or the Place Marketing track, oriented toward territorial development and promotion. The program totals 120 ECTS credits including coursework, electives, an internship, and a final thesis.
Strategic and Operational Marketing
9 ECTSAdvanced study of strategic marketing frameworks, market analysis, competitive positioning, and the design and implementation of comprehensive marketing plans for corporate and institutional contexts.
Market Research and Statistical Methods
9 ECTSCovers official data sources, sampling techniques, and the linear regression model as a key statistical tool for examining survey data, sales forecasting, and conducting market research.
Corporate Communication and Public Relations
9 ECTSExplores corporate identity and reputation management, communication planning, press office operations, event organization, and public relations strategies for both traditional and digital channels.
Management Accounting and Control
9 ECTSProvides knowledge of accounting systems, cost analysis, budgeting, and performance measurement to support informed marketing and business decisions.
Consumer Behavior and Sociology of Consumption
9 ECTSExamines consumer decision-making processes, sociological perspectives on consumption patterns, stakeholder engagement, and the role of ethics in marketing practices.
Business Law and Regulation
6 ECTSCovers the legal frameworks relevant to marketing activities, including advertising regulations, intellectual property, consumer protection law, and corporate governance principles.
Elective Modules
Admission Requirements
Admission to the Master's Degree in Marketing and Corporate Communication requires meeting specific curricular prerequisites and demonstrating adequate personal preparation. The program follows an eligibility assessment procedure to verify that applicants possess the necessary academic background. To learn more about your eligibility and begin the application process, contact Uni4Edu for personalized guidance.
Academic Requirements
- Undergraduate DegreeA Bachelor's degree (Laurea triennale) or equivalent three-year university diploma, or a recognized foreign qualification
- Degree Completion DeadlineBachelor's degree must be obtained by December 31 of the enrollment year
- Curricular RequirementsSpecific curricular prerequisites in economics, business, or related fields must be met; contact Uni4Edu for detailed credit requirements
- Personal PreparationAdequate personal preparation is assessed; candidates whose degree was obtained more than 10 years ago may undergo additional evaluation
- Eligibility CheckAll applicants must pass an eligibility assessment verifying curricular requirements and personal preparation before enrollment can proceed
Language Requirements
- Primary LanguageItalian proficiency is required as the program is taught in Italian
- Recommended Italian LevelB2 or higher (CEFR) for non-native Italian speakers; contact Uni4Edu for specific certification requirements
- English ProficiencyEnglish reading proficiency is recommended for accessing international academic literature and resources
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Verona and regional bodies offer various financial support options to help students fund their studies. Scholarships are available based on academic merit, financial need, or a combination of both. Contact Uni4Edu for personalized assistance in identifying and applying for funding opportunities that match your profile.
ESU di Verona Regional Scholarships
Need-based scholarships provided by the regional authority for the right to university education (ESU), covering living expenses and study costs for eligible students based on ISEE/ISEEU income indicators.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of this Master's program are prepared for professional roles at the intersection of marketing strategy, corporate communication, and territorial development. The University of Verona reports that approximately 82% of its Master's degree graduates find employment within one year of completing their studies, reflecting the strong labor market demand for marketing and communication professionals in Italy and beyond.
Potential Career Roles
Typical Employer Sectors
Rankings and Recognition
The University of Verona is a recognized research-intensive public university featured in multiple prestigious international ranking systems. With approximately 19,800 enrolled students and 1,500 staff members across 15 departments, the university maintains a strong academic reputation, particularly in its research output and citation impact.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Economics | THE Subject Rankings | Contact Uni4Edu for current data |
| Economics and Business | QS Subject Rankings | Contact Uni4Edu for current data |
| Citation Impact Index | QS World Rankings (Indicator) | #333 |
| Young University Rankings | THE Young University Rankings | #73 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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