Master’s degree in Marketing and Corporate Communication

CORPORATE MARKETING EXPERT

Job Role: Graduates in Marketing and Corporate Communications (Corporate Marketing major) work in both manufacturing and service companies and communications agencies, managing processes related to the relationship between companies and the market. Specifically, they are able to manage the definition of corporate identity, product and/or brand positioning, implementation of the marketing mix, design and implementation of corporate communications, improvement of logistics, conducting market research and analysis, carrying out public relations activities, establishing a press office, and organizing events.

Skills Associated with the Role: Graduates possess a solid cultural background and an appropriate overall vision, which is supported by the essential technical and specialized tools and methods, enabling them to effectively manage the various aspects of the interface between the company and the external environment, particularly the market. Specifically, they are able to draft a Marketing and Communications Plan, understand the meaning and functioning of corporate identity and reputation, and optimize relationships within the supply chain. They possess a strong problem-solving aptitude, along with considerable sensitivity to stakeholder concerns, the pursuit of customer satisfaction and the well-being of the community, and respect for ethical principles.

Sbocchi occupazionali

Product manager

Brand manager

Trade and retail manager

Supply chain manager

Customer relationship manager

Marketing analyst

Communication specialist

Key

TERRITORIAL PROMOTION EXPERT

Role in a work context: Graduates in Marketing and Corporate Communications (Territorial Marketing major) are responsible for building relationships between the various stakeholders within their local area, identifying its identity, enhancing its value, and promoting it for tourism, attracting productive investment, and ensuring residents' quality of life. In this context, they leverage various skills acquired in the fields of architecture, environmental protection, and sociology. Specifically, graduates with this curriculum are able to assess a region's strengths and weaknesses, interact with key production sectors to disseminate knowledge beyond their specific field, build and disseminate a region's brand, develop strategic development strategies to propose to local authorities, participate in environmental sustainability assessments, build communication systems to disseminate and support the development of local production districts, communicate the region internationally, develop artistic, food and wine, and business tourism projects, and interact with public bodies responsible for regional development, particularly trade fairs and major transportation infrastructure.

Skills associated with the role : Graduates possess the knowledge and skills necessary to understand, interpret, and operationalize the concept of territory in its economic, historical, geographical, architectural, cultural, and environmental dimensions. The program places particular emphasis on one of the areas of excellence in the Verona area, supporting the development of the region's agri-food and wine-growing vocation. This is done with a keen awareness of the essential issues of environmental sustainability and the connections between the sector and local tourism development in the food and wine sector. Graduates thus possess the language skills necessary to interact with the professionals involved in promoting an area.

Career Opportunities: Destination manager in tourism companies; Analyst of local and international development processes in organizations responsible for territorial development such as local authorities, trade fairs, and large transport infrastructures; Consultant on building and communicating a territory's brand; Consultant on assessing the quality of life in an area and designing viable and sustainable development processes based on the specific territory being analyzed. FURTHER STUDIES: Role in a work context: Graduates may continue their studies in second-level Master's programs, advanced courses, and PhD programs in the economics and business fields.