Marketing and Management

Marketing and Management is a master's degree program, taught in Italian, that aims to provide knowledge and skills for careers in marketing and business management in industrial or service organizations operating in national and international markets. The current business landscape, made even more complex by the post-pandemic era, requires a university education that takes into account sustainable development, the circular economy, and the spread of digitalization. This program will equip the job market with managerial, executive, and entrepreneurial skills capable of helping companies address these current and future challenges. The master's program, integrated but divided into two distinct curricula, offers the opportunity to specialize in Marketing, exploring topics such as consumer behavior, market research, communications, foreign market penetration, business planning, digital marketing, and data analytics, or in Management, focusing on business strategy, human resources management, entrepreneurship, accounting principles, finance, data analytics, and machine learning.