MSc Advanced Marketing
Main City Centre Campus, United Kingdom
MSc Advanced Marketing
University of Liverpool
Marketing
MSc Advanced Marketing at the University of Liverpool
The MSc Advanced Marketing at the University of Liverpool is designed for graduates who already hold a marketing qualification or have substantial experience in the field and wish to access specialist and leadership roles. Delivered by the triple-crown accredited University of Liverpool Management School (AACSB, AMBA, and EQUIS), this 12-month programme provides a robust understanding of the commerciality and strategic underpinnings of the marketing industry.
The programme aims to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture, and design thinking. You will receive rigorous training in critical analysis, contemporary marketing theory, and creative thinking, preparing you for advanced marketing management in contemporary organisations.
This course also offers a range of exemptions for the Chartered Institute of Marketing (CIM) professional qualification modules, which are highly sought by employers and provide a significant advantage in the job market. You will culminate your learning through a final dissertation or applied research project that can take an academic or business-oriented approach.
- Triple-crown accredited Management School holding AACSB, AMBA, and EQUIS accreditations
- CIM professional qualification exemptions giving graduates a competitive edge in the job market
- Covers cutting-edge areas including design thinking, data-driven marketing, and advanced research methods
- Part of the Russell Group, with the university ranked in the global top 150 by both QS and THE
Curriculum and Modules
The 12-month programme consists of compulsory taught modules across two semesters followed by a research project or dissertation carried out over the summer period. Students are required to complete 180 credits to achieve the full MSc qualification, with six 20-credit taught modules and a 60-credit final project.
Liverpool Marketing Lab 1
20 CreditsAn immersive practical module introducing you to real-world marketing challenges through hands-on lab-based activities, case studies, and collaborative projects that simulate professional marketing environments.
Liverpool Marketing Lab 2
20 CreditsBuilding on the first Marketing Lab, this advanced module deepens your practical marketing skills through more complex industry scenarios, authentic assessment tasks, and the use of specialised marketing software.
Macromarketing
20 CreditsExplores the broader societal, ethical, and environmental dimensions of marketing, examining how marketing systems interact with society and the implications for sustainability and consumer welfare.
Researching Marketing
20 CreditsProvides rigorous training in advanced research methods relevant to marketing, equipping you with the analytical tools and methodological frameworks needed for your dissertation and professional practice.
Customer Experience
20 CreditsExamines the principles and strategies behind designing and managing exceptional customer experiences, covering topics such as omnichannel touchpoints, service encounters, and consumer journey mapping.
Leading Marketing Entrepreneurship
20 CreditsFocuses on the intersection of marketing and entrepreneurship, developing your ability to identify market opportunities, create innovative marketing strategies, and lead entrepreneurial ventures.
Final Project Options
Admission Requirements
The MSc Advanced Marketing is specifically designed for applicants who already have a background in marketing. Admission is competitive and based on academic qualifications, relevant experience, and English language proficiency. All applications are processed through Uni4Edu.
Academic Requirements
- Undergraduate DegreeA 2:1 Honours degree (or international equivalent) in Marketing, or a degree with at least three marketing-focused modules
- Professional ExperienceNon-graduates with very extensive professional experience and/or other prior qualifications may also be considered
- Academic TranscriptsOfficial transcripts from all previously attended higher education institutions are required
- Personal StatementA personal statement outlining your motivation for the programme, relevant experience, and career goals
- CV / ResumeAn up-to-date curriculum vitae detailing academic achievements, work experience, and professional activities
English Language Requirements
- IELTSOverall 6.5, with no component below 6.0
- TOEFL iBTOverall 88, with minimum scores in Reading 19, Listening 19, Speaking 20, Writing 19
- Duolingo English TestAccepted with required minimum scores; contact Uni4Edu for current score requirements
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Liverpool Management School offers a range of generous scholarships and study awards to support talented students from the UK and around the world. Several awards are available specifically for MSc students joining the Management School, and eligible applicants are often considered automatically.
Management School Excellence Scholarship
Up to 50% tuition fee discountAwarded to eligible UK, Republic of Ireland, and international applicants based on academic excellence, CV, and personal statement. Applicants typically need a first class degree or equivalent with no marks below a 2:1 in relevant modules.
Management School Progress to Postgraduate Award
GBP 1,000 tuition fee discountAvailable to current University of Liverpool undergraduate students from any discipline who progress onto a Management School MSc programme. Open to UK, Republic of Ireland, and international students.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The MSc Advanced Marketing is designed to equip you with the advanced knowledge and capabilities needed to access specialist and leadership roles in marketing. The Management School maintains close ties with local, national, and international organisations and constantly reviews programme content to meet the demands of top graduate employers.
Potential Career Roles
Typical Employers of Marketing Graduates
Rankings and Recognition
The University of Liverpool is a founding member of the Russell Group and one of the original red brick universities in the UK. Its Management School holds the prestigious triple-crown accreditation from AACSB, AMBA, and EQUIS, placing it among an elite group of business schools worldwide. The university has achieved strong positions in major global and national rankings.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business Administration | ARWU GRAS | Rising position noted in 2025; contact Uni4Edu for current data |
| Management | ARWU GRAS | Rising position noted in 2025; contact Uni4Edu for current data |
| Marketing (MSc) | QS Business Masters Rankings | Top 60 worldwide |
| Guardian University Guide (Overall) | The Guardian | #21 in 2026 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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