Digital Marketing and Analytics\t
Canterbury Campus, United Kingdom
MSc Digital Marketing and Analytics
University of Kent
Digital Marketing and Analytics
MSc Digital Marketing and Analytics at the University of Kent
The MSc Digital Marketing and Analytics at Kent Business School provides advanced conceptual knowledge and understanding of the value of digital marketing in contemporary organisations. This CIM-accredited programme combines in-depth theory with Google-approved analytic techniques, enabling you to measure and optimise the success of digital campaigns across any industry.
You will learn about the digital consumer, digital and social media design, data mining, digital marketing research, and analytics across web marketing, social media, and digital marketing. The programme culminates in either a Digital Marketing Challenge consultancy project or a Professional Placement/Internship, giving you real-world experience alongside your studies.
Kent Business School holds Triple Crown accreditation from AMBA, EQUIS, and AACSB, placing it in the top 1% of business schools globally. Based on the Canterbury campus just one hour from London, you will study within a supportive international community and benefit from expert teaching staff, many of whom rank in the top 2% of researchers worldwide.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM), offering professional credibility and qualification exemptions
- Triple Crown accredited business school (AMBA, EQUIS, AACSB) — in the top 1% globally
- Hands-on training with Google Analytics, Google Ads, SEO, Facebook Ads, and R programming
- Optional industrial placement of up to 12 months for real-world work experience in the UK or overseas
Curriculum and Core Modules
The MSc Digital Marketing and Analytics curriculum blends theoretical frameworks with practical, hands-on learning. You will complete all compulsory modules and choose a capstone option in your final term, either the Digital Marketing Challenge or a Professional Placement/Internship.
Principles of Digital and Social Media Marketing
15 CreditsIntroduces the fast-moving world of digital marketing technologies and their applications. You will explore theoretical frameworks and models relevant to digital marketing practice, examining digital channels and their suitability for integrated online and offline campaigns.
Web Marketing and Analytics
15 CreditsFocuses on the role of web analytics within the digital marketing landscape. You will practically apply web analytics tools and technologies such as Google Analytics to monitor and evaluate the performance of web-based marketing activities.
Digital Marketing Data Mining and Analytics
15 CreditsCovers data visualisation using Excel and SPSS, the intricacies of data mining, and content analysis through NVivo. You will develop essential skills to navigate the landscape of data-driven marketing and make informed strategic decisions.
The Digital Consumer
15 CreditsExamines key factors influencing the digital consumer, including social networks and virtual communities. Topics include online consumer behaviour, e-CRM, managing the customer experience, and generational differences in digital responsiveness.
Digital and Social Media Design and Branding
15 CreditsIntroduces the practice and strategy development of digital and social media design using a practical approach. You will learn and apply design skills to support digital marketing activities while exploring contemporary social media issues and business cases.
Digital Marketing Report
30 CreditsFocuses on qualitative and quantitative approaches to digital marketing research, allowing you to gain knowledge of various research techniques and design issues. You will complete a detailed report with the support of a dedicated expert supervisor.
Capstone and Elective Options
Admission Requirements
The MSc Digital Marketing and Analytics welcomes applicants from diverse academic backgrounds. While a marketing, business, or management background is encouraged, other subject areas will be considered. All applicants are assessed on an individual basis through Uni4Edu.
Academic Requirements
- Minimum DegreeA minimum of a second-class UK honours degree (2:2 or above) or equivalent internationally recognised qualification
- Preferred BackgroundMarketing, business, or management degree preferred; other disciplines considered
- Work ExperienceNot mandatory, but relevant internships or professional experience in marketing or digital roles can strengthen your application
- Non-Degree ApplicantsApplicants without an honours degree may be considered based on work experience, professional qualifications, and programme relevance
- Personal StatementA strong personal statement outlining your career goals and motivation for the programme is required
English Language Requirements
- IELTS AcademicOverall 6.0 with a minimum of 5.5 in each component
- TOEFL iBTOverall 80 (minimum 20 in Reading, 19 in Listening and Writing, 22 in Speaking)
- English WaiverMay be granted if your bachelor's degree was taught entirely in English, assessed on a case-by-case basis
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Kent offers a multi-million-pound scholarship fund to support postgraduate students. Several funding opportunities are available to both UK and international students applying to Kent Business School programmes, including this MSc. Contact Uni4Edu for guidance on eligibility and applications.
Kent Business School Dean's Excellence Scholarship
Up to GBP 3,000Open to all UK and international applicants across Kent Business School taught MSc courses. Awarded based on outstanding academic merit, with recipients gaining access to the exclusive KBS Scholarship Group for collaboration and professional development.
Kent International Scholarship for Taught Masters
GBP 3,000 tuition fee waiverAvailable to international fee-paying students enrolled in a one-year taught postgraduate programme. Shortlisted based on academic achievement, personal statement, and references. Eligible countries include Bangladesh, China, India, Indonesia, Malaysia, Nigeria, Pakistan, and others.
British Council GREAT Scholarship
GBP 10,000A prestigious scholarship available to students from select countries including Ghana, India, Kenya, Malaysia, Nigeria, Thailand, and Turkiye. Applicants must hold an offer for a one-year taught master's degree at the University of Kent. Contact Uni4Edu for current application details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc Digital Marketing and Analytics are well-prepared for careers across a wide range of industries. The programme's CIM accreditation, practical focus, and the Postgraduate Employability Edge programme at Kent Business School enhance your career prospects and connect you with employers globally.
Potential Career Roles
Industries and Employers
Rankings and Recognition
The University of Kent is a well-established UK institution consistently ranked among the top universities nationally and internationally. Kent Business School's Triple Crown accreditation from AMBA, EQUIS, and AACSB places it among an elite group of business schools worldwide.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management | EduRank | #40 in UK |
| Business and Management | Complete University Guide | #35 in UK |
| Social Sciences | The Guardian | Top Subject at Kent |
| Liberal Arts and Social Sciences | EduRank | #34 in UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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