Digital Marketing Bsc
University of Derby , United Kingdom
BSc (Hons) Digital Marketing
University of Derby
Digital Marketing
Program Overview: BSc (Hons) Digital Marketing
The BSc (Hons) Digital Marketing at the University of Derby equips you with the latest thinking, technologies, tools, and platforms to help organisations communicate in compelling and eye-catching ways. Accredited by the Chartered Institute of Marketing (CIM), this degree allows you to gain exemptions towards the CIM Diploma in Professional Marketing, enhancing your professional credibility from the moment you graduate.
The program focuses on genuine use of digital media in marketing, covering social media engagement, viral marketing, multi-channel campaigns, content management, online advertising, search engine optimisation, mobile marketing strategies, and digital analytics. You will benefit from strong links with leading marketing and communications agencies that bring real-world context to your learning.
Alongside cutting-edge digital skills, you will build a strong grounding in core marketing, business, and brand management principles. You can also undertake Adobe and Google certifications as part of your studies, participate in major marketing competitions, and network with industry professionals through placements and internships.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM) with exemptions towards the CIM Diploma in Professional Marketing
- Ranked 4th for Marketing and Public Relations in the Guardian University Guide 2026
- Opportunity to undertake Adobe and Google certifications as part of your studies
- Optional placement year or summer internship between second and third year to gain real industry experience
Curriculum and Modules
The BSc (Hons) Digital Marketing curriculum blends core marketing foundations with specialist digital modules, ensuring you graduate with both strategic thinking and hands-on technical skills. The program is structured across three years, progressing from foundational marketing principles to advanced digital strategy and professional practice.
Principles of Marketing
20 creditsIntroduces the fundamental concepts and frameworks of marketing, including market analysis, consumer behaviour, and the marketing mix. This module lays the essential groundwork for all subsequent marketing studies.
Digital Marketing Communications
20 creditsExplores contemporary digital marketing communication strategies and techniques, including email marketing, search engine marketing and optimisation, pay-per-click advertising, and mobile marketing approaches.
Social Media Marketing
20 creditsFocuses on developing business profiles across social media platforms, creating engaging content, and understanding viral marketing dynamics. You will learn to plan and execute social media campaigns for organisations.
Digital Analytics and Insights
20 creditsCovers the tools and methods used to measure, monitor, and optimise digital marketing campaigns, including Google Analytics and data-driven decision-making for maximising return on investment.
Brand Management
20 creditsDevelops your understanding of the role of branding in positioning an organisation both internally and externally. You will explore brand strategy, brand equity, and how digital channels influence brand perception.
Digital Marketing Strategy
20 creditsAn advanced module that brings together all elements of digital marketing to develop comprehensive strategic plans. You will learn how organisations can leverage digital marketing as a strategic asset in a global context.
Elective Modules
Admission Requirements
The University of Derby welcomes applications from both UK and international students for the BSc (Hons) Digital Marketing program. All applications and inquiries should be submitted through Uni4Edu, which will guide you through the entire process from initial inquiry to enrolment.
Academic Requirements
- UCAS Tariff Points120 UCAS points from A-levels or equivalent qualifications
- A-Level GradesTypical offer of BBB or equivalent
- International BaccalaureateContact Uni4Edu for current IB requirements
- Foundation YearAvailable for students who do not meet standard entry requirements
- Mature StudentsRelevant work experience and alternative qualifications considered
English Language Requirements
- IELTSMinimum overall score of 6.0 with no sub-score below 5.5
- TOEFL iBTContact Uni4Edu for current TOEFL requirements
- PTE AcademicContact Uni4Edu for current PTE requirements
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Derby offers a range of scholarships and financial support options for international students. These awards can significantly reduce the cost of your studies, and Uni4Edu can help you identify and apply for the funding opportunities best suited to your profile.
Vice-Chancellor's Scholarship
Full first-year tuition fee waiverAvailable to self-funding overseas fee-paying students demonstrating exceptional academic achievement. This prestigious scholarship covers first-year tuition fees and can be combined with the Full Payment Discount of GBP 1,000.
International Excellent Student Scholarship
GBP 5,000Awarded to outstanding international students who demonstrate academic excellence and leadership potential. This scholarship helps reduce the financial burden of studying abroad.
Full Payment Discount
GBP 1,000Available to students who pay their annual tuition fee in full ahead of enrolment. This discount can be combined with the Vice-Chancellor's Scholarship for additional savings.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Digital marketing expertise is in high demand across virtually every industry sector. Graduates of this program are well-positioned to enter a fast-growing field where employers actively seek input from the digitally native generation. The University of Derby reports that 95% of Digital Marketing graduates go on to work or further study.
Typical Graduate Roles
Industries and Employers
Rankings and Recognition
The University of Derby has earned strong recognition for its marketing programs and overall student experience. Awarded Gold in the Teaching Excellence Framework (TEF) 2023, Derby is recognised for outstanding student outcomes and teaching quality. Its marketing courses are particularly highly ranked in UK league tables.
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing and Public Relations | Guardian University Guide | 4th in UK |
| Learning Resources - Marketing | National Student Survey | Top 15 |
| Student Voice - Marketing | National Student Survey | Top 10 |
| Teaching Quality | Times and Sunday Times Good University Guide | Top 25 in UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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