Digital Marketing
Bishop Otter Campus, United Kingdom
MSc Digital Marketing
University of Chichester
Digital Marketing
MSc Digital Marketing at the University of Chichester
The MSc Digital Marketing at the University of Chichester develops your employability by focusing on the skills employers need in this dynamic industry. You will study topics including campaign planning, customer insights, and global marketing as you prepare for a range of digital marketing opportunities after you graduate.
This program provides a critical appreciation of the elements that digital marketing strategies cover, including website development and analytics, consumer behaviour, social media marketing, digital campaign planning, and branding within the global marketing context. You will be introduced to current and relevant examples of digital marketing and develop digital marketing plans for a range of companies and situations.
The course has been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications alongside your studies. Delivered from the Bishop Otter Campus in the historic city of Chichester, West Sussex, you will benefit from a close-knit academic community and a Gold-rated teaching environment (TEF 2023).
Key Program Highlights
- CIM Graduate Gateway accreditation enabling you to gain professional marketing qualifications alongside your MSc
- Hands-on development of digital marketing plans for real companies and industry scenarios
- Taught at a university ranked in the UK top 30 (Guardian University Guide 2026) with Gold TEF status
- Option for an integrated placement year to gain practical industry experience before graduation
Curriculum and Modules
The MSc Digital Marketing curriculum is designed to equip you with both theoretical knowledge and practical skills across all key areas of digital marketing. Modules cover social media marketing, campaign planning, customer insight, global marketing, and research methods, preparing you for diverse roles in the digital marketing industry.
Develop the skills to plan, execute, and evaluate comprehensive digital marketing campaigns across multiple channels and platforms.
Explore the strategic use of social media platforms for brand building, audience engagement, content creation, and measurable marketing outcomes.
Analyse consumer behaviour patterns and learn to leverage customer data and insights to inform marketing strategy and decision-making.
Examine branding and marketing strategies within the global context, understanding multi-channel management decisions facing international marketers.
Gain practical skills in website development, user experience design, and web analytics tools to measure and optimise digital marketing performance.
Elective and Specialisation Options
Admission Requirements
The MSc Digital Marketing program welcomes applicants from a range of academic and professional backgrounds. To apply, submit your application through Uni4Edu, and our team will guide you through every step of the process.
Academic Requirements
- Undergraduate DegreeA 2:2 (or above) honours degree in an appropriate subject from a recognised university
- Professional QualificationAn equivalent-level professional qualification may be accepted in lieu of a degree
- Work ExperienceSignificant demonstrable and subject-relevant work experience may be considered for entry
- International QualificationsA wide range of internationally recognised qualifications equivalent to a UK 2:2 degree are accepted
- Pre-Masters PathwayInternational students who do not yet meet entry criteria may be eligible for the one-semester International Pre-Masters Programme
English Language Requirements
- IELTSOverall score of 6.5 with no component below 5.5
- Cambridge EnglishCambridge English Scale score of 176 to 184, with no element less than 169
- UK Degree HoldersIf you hold a UK degree, you do not need to provide an IELTS or other English language test certificate
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Chichester offers a range of scholarships and funding opportunities specifically designed to support international postgraduate students. Uni4Edu can help you identify the best funding options for your circumstances and guide you through the application process.
Global Distinction Scholarship
A merit-based award for top-performing international students across all postgraduate programmes. It is automatically assessed based on academic merit with no separate application required.
Regional Scholarships (South Asia, Southeast Asia, Sub-Saharan Africa)
Automatically awarded as a fee reduction to students who are nationals of and domiciled in eligible regions including South Asia, Southeast Asia, and Sub-Saharan Africa.
Alumni Discount
15% fee reductionUniversity of Chichester alumni who have completed a full undergraduate degree at the university receive a 15% discount on their postgraduate fees.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
The MSc Digital Marketing prepares you for a range of marketing careers including client-facing roles and agency work. You will graduate with specific digital marketing knowledge as well as transferable soft skills including communication, teamwork, and time management that employers value highly.
Potential Career Roles
Types of Employers
Rankings and Recognition
The University of Chichester has achieved strong positions in multiple UK league tables and is recognised for outstanding teaching quality. The university received a Gold rating in the Teaching Excellence Framework (TEF) in 2023 and was ranked 6th nationally in the 2025 National Student Survey for teaching quality.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business, Management and Marketing | The Times Good University Guide | #67 |
| Business and Management | The Guardian | #95 |
| Teaching Excellence Framework | UK Government TEF | Gold |
| Northern Europe Universities | QS Regional Rankings | #182 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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