Digital Marketing & Social Media BA
University for the Creative Arts Campus, United Kingdom
BA (Hons) Digital Marketing & Social Media
University for the Creative Arts
Digital Marketing & Social Media
Program Overview: BA Digital Marketing & Social Media
The BA (Hons) Digital Marketing & Social Media at the University for the Creative Arts is taught at UCA Epsom's Business School for the Creative Industries. You will develop a thorough grounding in marketing strategy, consumer behaviour, audience insight, and data-driven decision-making, all through the lens of the creative industries. Your projects, briefs, and assignments are rooted in media, branding, and culture, so you graduate with both business knowledge and creative fluency.
This program covers the fundamentals of the discipline, from media planning and buying to brand identity, marketing, and communications. You will explore the impact of social media on society, politics, and the economy, while learning to use social media as a powerful business tool. You can also specialise in a specific area of interest within the creative industries, such as cosmetics and beauty, fashion, games, lifestyle, or music.
By the end of your degree, you will be an expert marketeer and a highly effective social media manager, equipped to use paid, owned, and earned media to meet business goals. You will understand the role of influencers, know how to target core audiences, and be adaptable and quick-thinking in recognising how digital marketing operates across differing global markets.
Key Program Highlights
- Taught at UCA Epsom's Business School for the Creative Industries, the first of its kind in the UK
- Specialisation pathways in cosmetics and beauty, fashion, games, lifestyle, or music
- Practice-based learning with real-world briefs rooted in media, branding, and culture
- Collaboration built into the curriculum through shared modules linking students from up to 15 courses
Curriculum & Modules
The program is structured across three years, building from foundational marketing principles to advanced strategic practice. Year 1 establishes core business and marketing knowledge, Year 2 deepens your creative, technical, and strategic capabilities with a focus on content creation and platform-based marketing, and Year 3 develops you as an independent, critically informed marketing practitioner ready for global industry challenges.
Marketing Fundamentals
30 creditsIntroduces the concepts, theories, and models utilised in marketing, providing the basis for further study. You will explore the role of marketing within organisations and how it can be used to achieve business goals and objectives.
Introduction to Finance and Accounting
30 creditsProvides a foundational understanding of accounting terms, concepts, and the recording, processing, and reporting of business transactions. You will learn to apply accounting principles as an information system of business.
Management and Organisation Behaviour
30 creditsIntroduces the concepts, theories, and models used in management and organisation studies. You will develop management skills and knowledge about yourself, others, and how organisations function.
Enterprise Project
30 creditsCovers the process of launching and building a new venture, exploring the relationship between innovation and entrepreneurship. You will evaluate case studies and apply business innovation to create value through new products, services, and technologies.
Principles of Content Creation
30 creditsExplores how digital brand content is researched, planned, and produced across platforms. You will develop skills in content planning, copywriting, visual storytelling, and media production, with emerging technologies and AI-informed tools introduced as part of contemporary practice.
Creative Business Futures
30 creditsExamines constant change in business by exploring innovation and entrepreneurial practice. You will think strategically about the future of digital marketing, social media, data, and technology within a global context.
Elective Specialisations
Admission Requirements
The BA (Hons) Digital Marketing & Social Media program welcomes applicants with a strong interest in creative marketing and digital communications. Admissions are managed through Uni4Edu, and the university considers both academic qualifications and the overall strength of your application. Portfolio reviews may also be taken into account.
Academic Requirements
- A-Level Requirement112 tariff points from A-Level qualifications or equivalent
- International Baccalaureate27-30 total points with at least 15 points at Higher Level
- GCSE RequirementsMinimum 4 GCSEs at grade 4/C or above, including English Language
- International QualificationsEquivalent international secondary school qualifications are accepted; contact Uni4Edu for country-specific requirements
- Portfolio ConsiderationThe university considers the strength of applicants' portfolios and may make offers below the standard entry criteria
English Language Requirements
- IELTSOverall score of 6.0 with no less than 5.5 in any section
- TOEFL iBTOverall score of 80 (Listening 17, Reading 18, Speaking 20, Writing 17)
- PTE AcademicOverall score of 59 with no less than 59 in any section
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University for the Creative Arts offers a range of scholarships and fee discounts to support international students. These awards are designed to recognise academic merit and make studying in the UK more accessible. Contact Uni4Edu for guidance on eligibility and how to apply.
UCA Merit Scholarship
GBP 4,500 fee reduction in Year 1Open to all international applicants who exceed the required academic entry requirements and meet additional eligibility criteria. This scholarship is automatically applied as a tuition fee deduction in the first year of study.
UCA Creative Europe Scholarship
Reduction to home-level feesAn automatic scholarship available to EU residents on all full-time courses, reducing international tuition fees to the same level as domestic UK students for the duration of the program.
UCA Creative Development Scholarship
GBP 3,000 fee reduction in Year 1An automatic scholarship offering a fee deduction in the first year of study for eligible full-time international students. No separate application is required as the discount is applied before enrolment.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Digital Marketing & Social Media graduates leave UCA with extensive knowledge of industry fundamentals that enable them to develop careers across a variety of roles in the creative and commercial sectors. The program's emphasis on practical, industry-relevant skills and creative problem-solving ensures graduates are well-prepared for the fast-evolving digital marketing landscape.
Potential Career Roles
Types of Employers
Rankings & Recognition
The University for the Creative Arts is a specialist creative institution with strong national and international recognition. UCA is the second largest provider of creative arts education in the UK, and its Business School for the Creative Industries at Epsom was the first of its kind in the country. Rankings may fluctuate year to year; contact Uni4Edu for the most current data.
| Subject | Ranking Body | Rank |
|---|---|---|
| Art & Design | QS World University Rankings by Subject | #101-150 |
| Creative Arts (Specialist) | The Guardian University Guide | 2nd among UK specialist creative arts universities |
| Art & Design Research | Research Excellence Framework (REF) | #1 specialist art & design university for world-leading research |
| Social Inclusion | The Times and Sunday Times Good University Guide | 12th in the UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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