Strategic Marketing & Customer Experience Management (1 Year) MSc
The University of Buckingham, United Kingdom
MSc Strategic Marketing & Customer Experience Management
The University of Buckingham
Marketing & Customer Experience
Program Overview
The MSc Strategic Marketing & Customer Experience Management at The University of Buckingham equips you with the knowledge, understanding, and skills required to help firms address the marketing challenges at the heart of their business. You will gain an in-depth understanding of how firms can develop compelling value propositions within the strategic marketing planning process and deliver them across the customer journey.
This programme places customer-centricity at its core, reflecting the reality that in today's global and digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making. You will explore service systems, service leadership, consumer behaviour, and digital and social media marketing to prepare for the complexities of modern marketing landscapes.
Teaching is student-focused and delivered through engaging interactive sessions including workshops, seminars, discussion groups, case studies, simulations, and real-life consultancy projects. The programme culminates in a dissertation that allows you to deep-dive into a specialist area of customer experience management of your choice.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM), providing exemptions towards professional Chartered Marketer status
- Small class sizes rich in diversity of student work experience and cultural backgrounds, fostering professional networking
- Interactive teaching through workshops, case studies, simulations, debates, and real-life consultancy projects rather than traditional lectures
- Flexible start dates with both September and January intakes available
Curriculum & Modules
The programme is structured across four terms. In the first two terms, you study modules covering a wide range of marketing and customer experience perspectives. The final two terms are dedicated to completing your dissertation on a specialist topic of your choice, allowing you to tailor your CV to your preferred area of expertise.
Explores how firms develop compelling value propositions and strategic marketing plans that address core business challenges and create competitive advantage in dynamic markets.
Provides an in-depth overview of all aspects of customer experience management, including customer journey mapping, touchpoint optimisation, and creating positive omnichannel experiences.
Examines the psychological, social, and cultural factors that influence consumer decision-making, providing essential knowledge for developing customer-centric marketing strategies.
Explores service systems, service leadership, and the critically important area of managing employees in a service-focused culture from multiple perspectives.
Covers essential digital marketing knowledge for a complex digital world where consumers increasingly expect a seamless omnichannel experience throughout their customer journeys.
Elective & Specialisation Areas
Admission Requirements
The University of Buckingham welcomes applicants from diverse academic and professional backgrounds. The programme accepts students with relevant undergraduate qualifications as well as those with significant business experience. Contact Uni4Edu for personalised guidance on your application.
Academic Requirements
- Undergraduate DegreeA 2:2 (Hons) degree or equivalent from a recognised institution
- Professional ExperienceRelevant business experience may be considered in lieu of or in addition to academic qualifications
- Academic TranscriptsOfficial transcripts from all previously attended higher education institutions
- Personal StatementA statement outlining your motivation, career goals, and interest in strategic marketing
- ReferencesAt least one academic or professional reference supporting your application
English Language Requirements
- IELTSOverall score of 6.5 with a minimum of 6.0 in each component
- Equivalent TestsOther equivalent English language tests are also accepted
- ExemptionsApplicants from English-speaking countries or with degrees taught in English may be exempt; contact Uni4Edu for details
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University of Buckingham offers a range of scholarships and bursaries to support both UK and international postgraduate students. Awards are based on merit, location, or financial need and do not need to be repaid. Contact Uni4Edu for guidance on which funding opportunities you may be eligible for.
Postgraduate First-Class Scholarship
33% tuition fee reductionAvailable to new UK and international postgraduate students who hold a First Class Bachelor's Honours degree or equivalent. No separate application is required; eligible students are automatically considered upon admission.
Ondaatje Scholarship
Up to GBP 4,000A merit-based scholarship open to postgraduate students commencing studies in September or January. Up to four scholarships are awarded each year towards tuition fees for one year of postgraduate study.
Beloff Scholarships
GBP 2,500A fee waiver scholarship available to postgraduate students at The University of Buckingham. Contact Uni4Edu for eligibility criteria and application details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
After completing the MSc in Strategic Marketing and Customer Experience Management, you will be equipped to pursue various career paths across many industries. Your breadth of knowledge will be well-suited to specialist brand and marketing roles, with opportunities in digital marketing, market research, product management, and consultancy.
Potential Career Paths
Industries & Sectors Hiring Graduates
Rankings & Recognition
The University of Buckingham is the UK's only independent university with a Royal Charter and is consistently recognised for outstanding teaching quality and student satisfaction. The university's Business and Management programmes are particularly highly ranked in national league tables.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business & Management - Student Satisfaction | Complete University Guide | Top 5 |
| Business & Management - Graduate Prospects (on-track) | Complete University Guide | Joint 3rd |
| Business - Teaching Quality | NSS (National Student Survey) | Top 10 |
| Business - Freedom of Expression | NSS (National Student Survey) | Joint 1st |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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