Strategic Marketing & Customer Experience Management (1 Year) MSc
The University of Buckingham, United Kingdom
Overview: Covers value creation, digital trends. Buckingham's practical—challenge buzzwords like "customer-centric"; true excellence requires measuring loyalty, not just surveys. Psychological insight: Draws on behavioral nudges to enhance experiences, reducing cognitive dissonance in buying.
What You'll Learn: Strategy, CX design. Steps: Audit brands, develop plans, test with analytics.
Modules: Marketing principles, CX management (indicative). Group projects, exams.
Career Opportunities: Marketing exec. Actionable: Build a strategy portfolio; network via CIM.
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