Digital Marketing MSc
Solent University, United Kingdom
Master of Science in Digital Marketing
Solent University
Digital Marketing
MSc Digital Marketing at Solent University — Program Overview
The MSc Digital Marketing at Solent University is a practice-orientated programme designed to develop your strategic and creative skills for a dynamic career in the rapidly expanding digital marketing sector. The course equips you with the latest knowledge to become an expert within the growing sphere of online marketing communications and management, with a particular focus on innovation in online spaces.
You will explore consumer behaviour, learn to formulate complex digital marketing strategies, and create effective digital campaigns for a variety of brands and organisations. The programme introduces relevant theoretical models and demonstrates how they can be applied to real-world scenarios — embodying the essence of theory into practice.
Delivered by Solent Business School, the course benefits from strong links with marketing, communications, PR, and advertising agencies. These industry connections supply live briefs for core creative modules and inform the curriculum, while a weekly guest lecture programme features speakers ranging from recent Solent alumni to seasoned professionals.
Key Program Highlights
- Practice-orientated curriculum with live briefs from industry partners in marketing, PR, and advertising
- Weekly guest lecture programme featuring industry experts to build your professional network
- Multiple entry points per year — start in September, January, or May
- TEF Triple Gold university recognised for outstanding teaching quality and student outcomes
Curriculum and Modules — MSc Digital Marketing
The MSc Digital Marketing curriculum blends strategic thinking, creative execution, and data-driven insights. Core modules cover the full digital marketing landscape from consumer analytics to integrated campaign planning, culminating in a substantial final major project that allows you to apply your learning to a real business challenge.
Academic Skills and Career Development
Core (Must-pass)Build a strong foundation of academic, personal, and professional development skills essential for success in the workplace and at master's level study.
Consumer Insights and Data Analysis
CoreGain a 360-degree understanding of contemporary consumers and learn to align insights from marketing research data, big data, and social media to customer relationship management processes.
Integrated and Digital Marketing Communications
CoreExamine the theoretical and practical application of marketing communications with emphasis on the digital domain. Work to a live brief to produce a digital-first integrated marketing plan using Adobe Creative Cloud applications.
Strategic Digital Marketing
CoreIdentify opportunities for change in a digital marketing setting, engaging with tools and practices to plan and design effective strategies through a digital strategy simulation exercise.
Research Methods and Final Major Project
CoreDevelop skills of inquiry and management research, produce a project proposal, and apply your research and analytical skills to an area of interest within business or management for your final major project.
Developing the Project Professional
CoreEnhance your professional capabilities through project-based learning, developing the competencies needed to manage and deliver marketing projects in complex organisational environments.
Elective Modules
Admission Requirements — MSc Digital Marketing
Applicants to the MSc Digital Marketing should hold a relevant undergraduate degree and demonstrate a genuine interest in pursuing a career in digital marketing. Reach out to Uni4Edu for personalised guidance on your eligibility and to begin your application.
Academic Requirements
- Undergraduate DegreeAn honours degree at 2:2 or higher from a marketing, advertising, PR, promotions, communications, business studies, or management-related course
- Alternative QualificationsApplicants from other degree courses should have taken marketing-related modules or possess relevant marketing work experience
- Personal StatementA compelling personal statement detailing your motivation for joining the programme
- ReferencesTwo academic references are required with your application
- Supporting DocumentsCertified transcripts of qualifications; a CV highlighting professional experience is recommended
English Language Requirements
- IELTSOverall 6.5, with minimum 6.0 in writing and 5.5 in reading, listening, and speaking
- TOEFL iBTOverall 92, with at least 22 in writing and 20 in reading, listening, and speaking
- Other TestsPTE Academic and Duolingo English Test also accepted — contact Uni4Edu for score equivalencies
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Solent University offers several funding opportunities to support international postgraduate students. Scholarships are typically awarded as tuition fee reductions and some can be combined. Contact Uni4Edu for the latest eligibility details and to maximise your funding options.
Solent 20th Anniversary Study Award
GBP 2,500 tuition fee reductionAvailable to all international fee-paying postgraduate students. This award is automatically assessed during the application process with no separate application required, and can be held alongside the International Excellence Scholarship.
Solent Postgraduate Taught International Excellence Scholarship
GBP 1,500 tuition fee reductionAutomatically awarded to eligible international postgraduate students who have achieved a 2:1 equivalency or higher in their previous bachelor's or master's degree. No separate application is needed.
Alumni Loyalty Discount
20% tuition fee reductionSolent alumni returning for postgraduate study benefit from a 20% discount on tuition fees, recognising their continued engagement with the university community.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects — MSc Digital Marketing Graduates
The UK is the largest digital advertising market in Europe, creating strong demand for skilled digital marketing professionals. Solent University's emphasis on practical, industry-connected learning ensures graduates are well-prepared to step into a wide range of marketing and digital-focused roles immediately upon completion.
Typical Graduate Roles
Potential Employers
Rankings & Recognition
Solent University has earned recognition for its practice-led teaching, strong student outcomes, and a TEF Triple Gold rating for outstanding teaching quality and student experience. The university has been climbing UK league tables and is acknowledged for its industry-relevant approach to education.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business, Management and Marketing | Times Good University Guide | #54 |
| Business Administration | ARWU (ShanghaiRanking) | Top 101 |
| Business (Guardian) | The Guardian | #62 |
| Teaching Excellence Framework | UK Government TEF | Triple Gold |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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