Digital Marketing

The BA (Hons) Digital Marketing degree at Robert Gordon University is a four-year program designed to provide students with a robust understanding of digital marketing principles and practices. The curriculum is structured around a common first year, offering a broad introduction to business, analytics, communications, and marketing environments, alongside foundational digital skills like creating digital media and managing data. Students then choose to specialize in either Digital Marketing or Digital Marketing and Business Analytics, allowing for tailored learning paths. Year 2 builds upon this foundation, enhancing creative, technical, and analytical abilities, enabling application of digital marketing techniques across diverse contexts – from consumer markets to third sector organizations. Year 3 emphasizes independent study and practical experience through placements or projects, fostering critical thinking and decision-making skills. The final year focuses on specialist digital marketing strategies and research, culminating in a dissertation project that demonstrates advanced analytical capabilities. A key feature of the program is the ‘Digital Marketing Agency’ project, where students work collaboratively on live client projects, simulating a real-world agency environment.