Marketing MSc
Queen's University Belfast, United Kingdom
Master of Science in Marketing
Queen's University Belfast
Marketing
Program Overview: MSc Marketing at Queen's University Belfast
The MSc Marketing at Queen's University Belfast is designed to equip the next generation of marketing professionals with the conceptual, analytical, and practical skills required by firms to compete in the global marketplace. Delivered through Queen's Business School, the program covers key areas including marketing management and strategy, consumer behaviour, digital marketing, marketing analytics, research methods, and international marketing.
This program is accredited by the Chartered Institute of Marketing (CIM), allowing students to register as CIM student members and gain exemptions from CIM professional examinations. Students also have the opportunity to work towards a Google Analytics Individual Qualification (GAIQ) and gain hands-on experience with SAS analytics software, ensuring they graduate with both theoretical knowledge and industry-relevant technical skills.
As a member of the prestigious Russell Group, Queen's University Belfast combines research excellence with a student-centred approach. The program is structured across three semesters, with taught modules in Semesters 1 and 2, followed by a choice of dissertation, academic research project, or a competitive 12-week paid internship in Semester 3.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM) with professional examination exemptions
- Opportunity to earn a Google Analytics Individual Qualification (GAIQ) during the program
- Optional 12-week paid internship with real-world marketing experience in Semester 3
- Hands-on training with SAS analytics software used by leading global employers
Curriculum and Modules
The MSc Marketing curriculum is structured across three semesters. Students undertake four modules in Semester 1 (September to December) and four modules in Semester 2 (January to April/May). In Semester 3 (July to September), students choose between a traditional dissertation, an academic research project, or a competitive paid internship with a work-based research report.
Marketing Management and Strategy
15 CAT pointsExplores core marketing management principles, strategic planning frameworks, and competitive positioning. Students learn to develop and evaluate marketing strategies for diverse business environments.
Consumer Behaviour
15 CAT pointsExamines the psychological, social, and cultural factors that influence consumer decision-making. Students analyse buyer behaviour models and their application to marketing practice.
Digital Marketing (featuring Google Analytics)
15 CAT pointsCovers digital marketing strategies, online consumer engagement, and web analytics. Students work towards a Google Analytics Individual Qualification (GAIQ) as part of this module.
Marketing Analytics for Managers
15 CAT pointsProvides training in marketing data analysis using SAS software, equipping students with the skills to interpret market data and make evidence-based marketing decisions.
Research Methods for Business
15 CAT pointsDevelops competence in qualitative and quantitative research methodologies applicable to marketing and business research. This module prepares students for their Semester 3 dissertation or research project.
International Marketing
15 CAT pointsExamines the challenges and opportunities of marketing across international borders, including market entry strategies, cross-cultural communication, and global brand management.
Semester 3 Pathway Options
Admission Requirements
The MSc Marketing program welcomes graduates from any discipline who are eager to develop professional marketing expertise. Admission is competitive and assessed on academic achievement and English language proficiency. All applications are handled through Uni4Edu — contact us for guidance on your eligibility and application.
Academic Requirements
- Minimum Degree Classification2.1 Honours degree or equivalent qualification acceptable to the university in any discipline
- Alternative EntryA strong 2.2 Honours degree (minimum 55%) may be considered on a case-by-case basis
- Discipline RequirementOpen to graduates from any academic discipline
- International QualificationsEquivalent international qualifications are assessed individually; contact Uni4Edu for country-specific guidance
- Work ExperienceNot required, though relevant professional experience may strengthen your application
English Language Requirements
- IELTSOverall 6.5 with no component below 5.5 (taken within the last 2 years)
- PTE AcademicEquivalent score accepted; contact Uni4Edu for current requirements
- Pre-sessional EnglishAvailable through Queen's University Belfast International Study Centre for students who need to improve their English
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Queen's University Belfast offers a range of scholarships and financial support options for international postgraduate students. Availability and eligibility criteria vary by academic year, so contact Uni4Edu for the latest information on funding opportunities relevant to your application.
Queen's University Belfast International Scholarships
Up to 50% tuition fee reductionQueen's offers prestigious, competitive scholarships of up to 50% off tuition fees for new international students. Eligibility and application requirements vary; contact Uni4Edu for details on current availability for Business School programs.
GREAT Scholarships (British Council)
GBP 10,000Funded jointly by the British Council and Queen's University Belfast, GREAT Scholarships are available to students from selected countries pursuing eligible taught master's programs. Subject eligibility varies by year; contact Uni4Edu to check if this program qualifies.
Queen's Family Scholarship
Tuition fee reduction (amount varies)Available to new international students who are children, grandchildren, or siblings of Queen's alumni or current students. This scholarship provides a tuition fee discount and is available across undergraduate, postgraduate taught, and postgraduate research programs.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc Marketing program at Queen's University Belfast are well-prepared for diverse roles across the marketing industry. The program's combination of academic rigour, CIM accreditation, and practical skills training in tools like Google Analytics and SAS provides a strong foundation for career advancement in both traditional and digital marketing environments.
Typical Graduate Roles
Where Our Graduates Work
Rankings and Recognition
Queen's University Belfast is a member of the prestigious Russell Group of UK research-intensive universities and has been consistently recognised in major global and national rankings. The university has secured a top 200 position in both the QS and THE World University Rankings, reflecting its growing international reputation for research and education excellence.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management Studies | QS World Rankings by Subject | Top 250 |
| Social Sciences and Management | QS World Rankings by Subject | Top 300 |
| International Outlook | THE World University Rankings | #5 Worldwide |
| Sustainability | QS Sustainability Rankings | Top 100 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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