Digital Marketing MSc

This postgraduate program focuses on the strategic evolution of marketing in a connected world, offering a one-year, industry-aligned curriculum suitable for graduates from any academic background. Accredited by both the Chartered Institute of Marketing (CIM) and the Institute of Data & Marketing (IDM), the course provides a fast track to professional certifications by offering exemptions from selected CIM modules. You will learn from a team of recognized thought leaders and PhD-qualified academics who are currently shaping the field through research in multichannel and mobile marketing.

The learning experience is highly practical, utilizing a workshop environment where you will master essential tools such as Google Analytics, business simulations, and interactive presentation platforms. Held within the double AACSB-accredited Newcastle Business School, the program fosters a global perspective through its internationally diverse student body and Harvard-style facilities.

The curriculum culminates in an independent research dissertation, allowing you to construct new knowledge in a specialized area of digital business. Graduates are prepared for high-growth roles in digital marketing management or for launching their own ventures, benefiting from Northumbria’s reputation for producing start-ups with the highest combined turnover of any UK university.