Marketing BA
Independent College Dublin, Ireland
Bachelor of Arts (Honours) in Marketing
Independent College Dublin
Marketing
Program Overview: BA (Honours) in Marketing
The BA (Honours) in Marketing at Independent College Dublin provides a solid foundation for students to become effective marketing professionals within a contemporary business environment. The programme inspires participants to understand the possibilities open to organisations through the effective implementation of up-to-date integrated marketing concepts and strategies, and the role of new technologies and innovative thinking in achieving these.
This QQI-accredited programme offers a comprehensive education in the digital and analytical skills that businesses need across a spectrum of marketing and sales practices. The role of the marketing professional is placed within the broader business context and is delivered through a range of business-relevant modules covering economics, management, law, and finance.
Located at The Steelworks in the heart of Dublin's city centre, near the iconic Silicon Docks financial and tech district, students benefit from an inspiring and connected learning environment. The programme uses a blend of in-class and blended learning delivery, ensuring flexibility while maintaining rigorous academic standards validated by QQI.
Key Program Highlights
- QQI-accredited Level 8 Honours Degree recognised nationally and internationally
- Comprehensive curriculum covering digital marketing, consumer behaviour, and strategic marketing management
- Blend of in-class and blended learning delivery for flexible study options
- Located in Dublin city centre adjacent to Silicon Docks, Ireland's tech and financial hub
Curriculum and Modules
The BA (Honours) in Marketing is structured across three progressive stages. Stage 1 provides the foundational building blocks in business and marketing, Stage 2 moves into specialised aspects of sales and marketing including digital marketing and market research, and Stage 3 covers advanced topics such as services marketing, integrated marketing communications, and a capstone business project.
Principles of Marketing
10 ECTSA strong foundation course in marketing that provides context for more specialised treatments later in the programme, covering core marketing theories, concepts, and methods.
Digital Marketing
10 ECTSExplores the transformation in marketing resulting from developments in information technology, covering digital strategies, online consumer behaviour, and digital campaign management.
Market Research
10 ECTSDevelops strong research skills with substantial educational and practical value, preparing students for business projects through data collection, analysis, and interpretation techniques.
Integrated Marketing Communications
10 ECTSCovers the planning and execution of coordinated marketing communication strategies across multiple channels to deliver consistent brand messaging.
Marketing Management
10 ECTSFocuses on strategic marketing planning, situational audits, competitive advantage analysis, and the development and implementation of marketing strategies through the marketing mix.
Business Project
10 ECTSA capstone project involving case study research, external interviewing, or sourcing of data in a professional environment, demonstrating the achievement of Honours degree academic standards.
Elective Modules
Admission Requirements
Independent College Dublin welcomes applications from both domestic and international students for the BA (Honours) in Marketing. Applicants should meet the academic and language requirements outlined below. To begin your application, contact Uni4Edu for personalised guidance throughout the admissions process.
Academic Requirements
- Secondary EducationCompletion of secondary school education equivalent to the Irish Leaving Certificate with a minimum of 5 subjects including English and Mathematics
- Leaving CertificateMinimum Grade C3 at honours level in two subjects and four D3s at ordinary level (including Maths and a language)
- QQI Level 5Full QQI Level 5 qualification with a minimum of three distinctions across eight completed modules
- Mature ApplicantsApplicants aged 23 or older are welcome and may be assessed based on professional work experience and academic qualifications
- International QualificationsRecognised qualification equivalent to the Irish Leaving Certificate; contact Uni4Edu for country-specific equivalency guidance
English Language Requirements
- IELTSMinimum overall score of 6.0 with no individual band lower than 5.5
- TOEFL iBTMinimum overall score of 80
- Pre-Sessional EnglishA 4-week pre-sessional English programme is available for applicants scoring slightly below the required level
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Independent College Dublin offers a range of scholarships and financial assistance to help students manage the cost of their education. Both merit-based and need-based options are available for undergraduate students. Contact Uni4Edu for detailed information on eligibility and how to apply for funding.
Academic Merit Scholarship
Up to 50% fee reduction (commonly 25-40%)Awarded to students demonstrating academic excellence in their prior qualifications such as A-Levels, International Baccalaureate, or equivalent. Strong academic results in the top percentile of applicants are typically required.
Early Application Discount
10-25% tuition discountAn incentive for students who submit their application well in advance of the intake deadline. Contact Uni4Edu early to take advantage of this opportunity and secure your place.
Marketing Programme Bursary
EUR 490 to EUR 760A financial assistance bursary specifically available to students enrolled in the BA (Honours) in Marketing programme. Eligibility criteria apply and students should reach out to Uni4Edu for current details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BA (Honours) in Marketing from Independent College Dublin are well-prepared for a wide range of careers across the marketing and business sectors. The programme's emphasis on digital skills, strategic thinking, and practical application ensures graduates are ready to meet the demands of today's competitive marketplace. Independent College also provides career support through its Student Experience and Careers Officer.
Potential Career Roles
Industries and Employers
Rankings and Recognition
Independent College Dublin is a QQI-accredited private third-level institution established in 2007, recognised for its career-oriented programmes in business and law. As a private teaching-focused college, it is accredited by Quality and Qualifications Ireland (QQI) and is a member of Education in Ireland, ensuring its qualifications are recognised both nationally and internationally.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Marketing | QQI | Level 8 Validated |
| Accounting and Finance | ACCA | 9 of 13 Exemptions |
| Management Accounting | CIMA | Recognised Provider |
| Law and Dispute Resolution | CILEx | Accredited |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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