MBA: Marketing

In one intensive year, you'll learn to develop a marketing strategy leveraging tools needed to market through digital channels, conduct market research with an eye toward new product development, and examine global market opportunities for expansion and growth. Throughout your Master's in Marketing, you’ll take the knowledge and skills you learn in class and continually test them—and yourself—through practical application. You'll study three core modules, each with an integrated business challenge. You’ll then take summer electives to broaden your knowledge or complete a specialization track aligned with your career goals. Gain the foundational business skills needed in any marketing career with a practical, challenge-based approach that enables intensive skills development and continuous practical application. Whether you have a clear career target or want to try different paths, your electives give you flexibility to increase your knowledge across a range of business subjects. Study a marketing specialization track to complement your core master's program and upskill for your future career.