MSc Marketing (Sustainable Marketing)
Henley Business School University of Reading Whiteknights Reading RG6 6UD, United Kingdom
MSc Marketing (Sustainable Marketing)
Henley Business School, University of Reading
Marketing & Sustainability
Program Overview: MSc Marketing (Sustainable Marketing)
The MSc Marketing (Sustainable Marketing) at Henley Business School offers a rigorous foundation in marketing strategy with a specialist focus on sustainability. You will explore real-life marketing strategies and assess how these practices are likely to evolve in a world where ethics and climate change are paramount.
This programme is designed to provide you with a comprehensive understanding of marketing strategy and the opportunity to specialise in sustainable marketing. The compulsory marketing modules explore the key concepts upon which modern marketing practice is based, equipping you with a broad analytical toolkit covering the relationship between firms, consumers, social change, and sustainability issues.
With the option to complete a dissertation or business project, you will graduate ready to make a meaningful impact in the marketing world. Henley Business School is triple-accredited by AACSB, AMBA, and EQUIS, placing it among the top 1% of business schools globally.
Key Program Highlights
- Triple-accredited business school (AACSB, AMBA, EQUIS) — among the top 1% of business schools worldwide
- Specialist pathway in sustainable marketing with the option to develop campaigns focused on social and environmental issues
- Choice of dissertation or applied business project to demonstrate real-world marketing expertise
- Dedicated careers support during studies and for four years after graduation from an award-winning careers team
Curriculum & Modules
The MSc Marketing (Sustainable Marketing) programme features a mix of core and optional modules totalling 180 credits. Your week will include lectures, tutorials, workshops, and personal study, each accounting for approximately 25% of your time. The curriculum is designed to blend marketing theory with practical sustainability applications.
Marketing Strategy
20 CreditsThis module considers the fundamentals underlying contemporary marketing, focusing both on theories and practices of marketing at a strategic level. You will develop an understanding of why marketing is central to business activity and how strategies can be developed on a global scale.
Marketing for a Better, Sustainable World
20 CreditsThe specialist sustainable marketing pathway module introduces you to developing sustainable marketing strategies, including how to design campaigns focused on social and environmental issues whilst assessing their impact on business and society.
AI and Data Analytics in Business
20 CreditsThis module enables you to evaluate the business value of AI and data analytics, and develop technology solutions. You will explore recent developments in machine learning, text analytics, cognitive analytics, and visualisation tools.
Marketing Simulation
20 CreditsThis module prepares you for marketing careers by simulating real-life experiences through exposure to simulations and scenario games. These interactive learning methods allow you to test marketing and business decisions in a virtual, risk-free environment.
Business Project in Marketing
40 CreditsApplied research to a real-life marketing situation involving an extended independent investigation, leading to a report and recommendations for a company in relation to a contemporary issue in sustainable marketing.
Dissertation in Marketing
40 CreditsThe dissertation module enables a focused and independent investigation into a chosen area of sustainability marketing. You will select a relevant topic within the sustainable marketing pathway for in-depth research and analysis.
Elective Modules
Admission Requirements
Henley Business School seeks motivated candidates with strong academic backgrounds who are passionate about the intersection of marketing and sustainability. All applications submitted through Uni4Edu are reviewed by the admissions team, and eligible applicants are automatically considered for available scholarships.
Academic Requirements
- Undergraduate DegreeA bachelor's degree with a minimum of 2:1 (Upper Second Class Honours) or international equivalent from an accredited university
- Subject BackgroundOpen to graduates from any discipline, including business, management, arts, sciences, and social sciences
- Professional ExperienceApplicants with relevant professional experience or professional qualifications may also be considered
- Academic TranscriptsOfficial transcripts demonstrating consistent academic performance at the required level throughout undergraduate studies
- Personal StatementA statement outlining your motivation for studying sustainable marketing and your career aspirations
English Language Requirements
- IELTS (Academic)Overall score of 6.5, with no component below 6.0
- TOEFL iBTContact Uni4Edu for current accepted scores and equivalencies
- Other Accepted TestsLanguageCert (including online version) and Duolingo are also accepted — contact Uni4Edu for score requirements
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Henley Business School is committed to supporting high-potential students through a range of scholarship opportunities. All applications submitted via Uni4Edu are automatically considered for available scholarships — no separate scholarship application is necessary.
Henley Business School Masters Scholarship
Merit-based scholarships available to all applicants. Henley supported over 170 postgraduate students with scholarships in recent intake cycles. You are automatically considered upon submitting your application through Uni4Edu.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc Marketing (Sustainable Marketing) programme are well positioned to enter a rapidly growing field where organisations increasingly require marketing professionals who understand sustainability, ethics, and social responsibility. Henley's award-winning careers team provides dedicated support during your studies and for four years after graduation, including CV advice, interview practice, and employer networking events.
Potential Career Roles
Types of Employers Hiring Graduates
Rankings & Recognition
Henley Business School, as part of the University of Reading, is consistently recognised in leading global and national rankings. The school holds triple accreditation from AACSB, AMBA, and EQUIS, placing it among an elite group representing the top 1% of business schools worldwide. The University of Reading has also been recognised for its outstanding sustainability performance in global rankings.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business & Management Studies | QS World University Rankings by Subject | Top 250 — Contact Uni4Edu for current data |
| Executive MBA | QS Executive MBA Rankings | #64 Globally |
| Executive Education (Custom) | Financial Times | #22 Globally |
| UK National Ranking | The Complete University Guide | #35 in the UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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