Digital Marketing MSc

The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which you can reach individuals has multiplied, customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation. This provides marketers with a wealth of insight to an extent unimaginable a few years ago.

What is unique to Henley’s Masters in Digital Marketing?

Digital Marketing Analytics is a key module for the Masters in Digital Marketing and is exclusive for students taking this programme. The module discusses the role of digital analytics in the context of web and social media platforms, and students will be apply to apply their knowledge to formulate marketing and business plans.