Marketing and Digital Communication MA
Falmouth University, United Kingdom
Marketing and Digital Communications MA
Falmouth University
Marketing & Digital Communications
Program Overview: Marketing and Digital Communications MA
The Marketing and Digital Communications MA at Falmouth University equips you with the strategic and creative skills needed to lead marketing transformations in an increasingly digital world. You will learn to use emerging technologies to innovate for international audiences, building a comprehensive working knowledge of marketing and branding strategy from both in-house and agency-led perspectives.
This program is accredited by the Chartered Institute of Marketing (CIM), meaning graduates who complete the full MA receive part-accreditation towards CIM professional qualifications. Throughout the course, you will work independently and in teams on challenge-led projects, creating marketing plans, preparing briefs, crafting content for digital platforms, and learning to deliver successful pitches to potential clients.
Falmouth University has been delivering creative education for over 120 years and has pioneered online study since 2016. The program is designed to be flexible, with approximately 20 to 25 hours of study per week, and includes optional face-to-face events up to twice a year to complement your online learning experience.
Key Program Highlights
- Accredited by the Chartered Institute of Marketing (CIM) with part-accreditation towards professional CIM qualifications upon completion
- Challenge-led projects that mirror real industry practices, including live briefs, marketing plans, and professional pitch presentations
- Flexible online delivery with approximately 20 to 25 study hours per week, designed for working professionals worldwide
- Strong focus on sustainability, global cultural awareness, and ethical data-driven marketing practices
Curriculum & Modules
The program comprises five compulsory modules: four 30-credit modules and one 60-credit final major project, totalling 180 UK credits. The modules are designed to be studied in a non-linear order, with your study sequence depending on when you begin the course. All modules must be passed to complete the award.
Marketing in a Digital World
30 CreditsExplore how geography, globalisation, and digital transformation impact all areas of the marketing planning process. You will revisit and update traditional marketing frameworks, working through goal setting, strategy, and planning using a variety of analytical and development tools.
Creative Digital Storytelling
30 CreditsDiscover digital opportunities for creative content creation and dynamic storytelling. You will generate audience insights and maximise campaign reach using social media, influencers, SEO, user-generated content, AI, virtual and augmented reality, and big data.
Global Media Planning
30 CreditsExplore media strategy and planning in a global context, examining both traditional and digital media channels. You will study Paid, Earned, and Owned models, Google Ads and Analytics, PPC, and media-specific data analysis for performance monitoring.
Innovation and Industry
30 CreditsLearn to innovate and problem-solve for brands, audiences, and communication strategies. You will pitch creative concepts to professional audiences and develop a portfolio of case studies covering legal and ethical issues in your sector of interest.
Final Major Project
60 CreditsChoose an area of digital marketing communications to specialise in for your capstone project. You may launch a new business idea with a digital marketing campaign, solve a business problem from your current work, or develop a detailed case study to establish yourself as an expert.
Professional Development (Embedded)
IntegratedResearch skills and professional development are embedded throughout all modules, preparing you for career advancement or progression into postgraduate research programmes and PhDs in marketing, branding, and digital communications.
Specialisation & Elective Focus Areas
Admission Requirements
Falmouth University welcomes applications from a broad range of backgrounds. While an honours degree or equivalent is desirable, candidates without formal qualifications are encouraged to apply and discuss their entry prospects through Uni4Edu. Admissions decisions are based on a holistic assessment of each candidate.
Academic Requirements
- Academic QualificationAn honours degree (or Level 6 equivalent qualification) is desirable but not mandatory
- Non-Traditional ApplicantsCandidates without a degree or formal qualification are encouraged to apply based on relevant professional experience
- Professional ExperienceRelevant work experience in marketing, communications, or related fields is valued and can strengthen your application
- Supporting StatementA personal statement demonstrating your passion for marketing and digital communications and how the course connects to your career goals
- Portfolio or Work SamplesWhile not always required, examples of relevant professional or creative work can support your application
English Language Requirements
- IELTS AcademicOverall score of 6.5, with a minimum of 5.5 in Reading, Writing, and Listening, and at least 6.0 in Speaking
- PTE AcademicEquivalent score to IELTS 6.5 overall; contact Uni4Edu for specific component requirements
- Other Accepted TestsCambridge C1 Advanced, TOEFL iBT, and other equivalent qualifications may be accepted; contact Uni4Edu for details
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Falmouth University offers several scholarship and bursary opportunities to support international postgraduate students. Availability and amounts may vary by intake period, so contact Uni4Edu for the most up-to-date information on funding options for your specific circumstances.
International Bursary for Online Postgraduate Students
GBP 2,000An automatic tuition fee discount available to eligible international students joining an online postgraduate course at Falmouth University. The discount is applied as a credit towards Year 2 tuition fees upon successful enrolment.
Postgraduate Country Awards
GBP 3,000Scholarships available to international students from selected countries joining a postgraduate creative course at Falmouth University. Eligibility varies by nationality and intake period; contact Uni4Edu for details.
Vice-Chancellor Scholarships
GBP 5,000Falmouth University's most prestigious scholarship award, offered to the most talented applicants demonstrating outstanding academic potential. Limited places are available each year for both undergraduate and postgraduate students.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Digital marketing skills are highly transferable worldwide, and the demand for skilled digital marketing professionals continues to surge. Graduates of the Marketing and Digital Communications MA are well-positioned for strategic roles across agencies, in-house marketing teams, and entrepreneurial ventures. The program also provides a strong foundation for progression into PhD research in marketing, branding, and digital communications.
Potential Career Roles
Industries & Employers Hiring Graduates
Rankings & Recognition
Falmouth University is a specialist creative institution with a strong national and international reputation. While it is a smaller, focused university rather than a large research-intensive institution, it consistently performs well in UK league tables and is particularly recognised for creative arts, design, and business-related subjects.
| Subject | Ranking Body | Rank |
|---|---|---|
| Art & Design | QS World University Rankings by Subject | #101-150 |
| Business, Management and Marketing | The Times Good University Guide by Subject | #36 |
| Business and Management | The Guardian League Tables by Subject | #24 |
| International Student Experience | International Student Barometer | #1 in UK |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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