Business Management: Marketing
ESE Rome, Italy
MSc Business Management: Marketing
European School of Economics
Marketing
MSc Business Management: Marketing at European School of Economics
The MSc Business Management with specialisation in Marketing at the European School of Economics prepares candidates for diverse career paths in marketing management, including brand management, product development, retailing, services marketing, B2B marketing, and marketing for non-profit organisations. This full-time postgraduate programme spans 12 to 15 months and is taught entirely in English across ESE's Italian campuses in Milan, Rome, and Florence.
Students explore innovative marketing practices in manufacturing and service sectors, e-commerce and e-business as strategic tools, international marketing strategies, customer-driven approaches for emerging economies, and the interplay between marketing communication and strategy. The programme integrates theory with practice, equipping you with strong analytical skills, cross-cultural communication expertise, and the creative flexibility needed in today's dynamic global business environment.
A distinctive feature of this programme is ESE's integrated internship programme, developed through partnerships with over 1,500 leading international companies. The small class sizes foster a personalised and supportive learning environment, while the unique multi-campus structure allows you to transfer between ESE centres in Italy, London, and Madrid on a term-by-term basis.
Key Program Highlights
- Integrated internship programme with access to over 1,500 leading global companies, with many students receiving job offers before graduation
- Multi-campus flexibility allowing term-by-term transfers between Milan, Rome, Florence, London, and Madrid
- Three annual intakes in January, April, and September offering flexible start dates
- Small class sizes with students from over 60 countries, ensuring personalised mentorship and a truly international learning experience
Curriculum and Modules
The MSc Business Management: Marketing follows a 180 UK credit (90 ECTS) structure combining core business modules with specialised marketing coursework, a structured internship, and a final dissertation. The curriculum is designed to blend academic rigour with real-world application, preparing you for leadership roles in the global marketing landscape.
International Marketing Strategy
15 ECTSExamines marketing strategies of international organisations, approaches to new global market opportunities, and how firms gain competitive advantage and market share across borders.
E-Commerce and Digital Marketing
15 ECTSExplores e-commerce, e-business, and the optimisation of technological structures as strategic marketing tools in the rapidly evolving digital landscape of the 21st century.
Consumer Behaviour and Decision Techniques
15 ECTSDevelops understanding of consumption as a social, cultural, and economic activity, evaluating consumer decision-making models and their application to marketing planning and strategy.
Integrated Marketing Communications
15 ECTSAnalyses the connectivity between marketing communication and strategy, including criteria for selecting promotional techniques and media for integrated marketing campaigns.
Entrepreneurial Management and Leadership
15 ECTSProvides an overview of entrepreneurial management and leadership, exploring how entrepreneurial activity sustains economic growth and drives long-term organisational success in the global economy.
Dissertation and Research Project
15 ECTSA substantial independent research project that demonstrates advanced enquiry skills, holistic thinking, and the ability to integrate theory and practice in a marketing context.
Elective Modules
Admission Requirements
The MSc Business Management: Marketing at ESE welcomes motivated graduates from diverse academic backgrounds who demonstrate strong potential for postgraduate study. Admissions are conducted on a rolling basis with three annual intakes, and all applications are processed through Uni4Edu.
Academic Requirements
- Academic QualificationAn undergraduate honours degree at 2:2 classification or higher, or an equivalent international qualification
- Professional Experience AlternativeAn equivalent-level professional qualification in a relevant field, followed by at least two years of relevant management experience
- TranscriptsOfficial diploma and academic transcripts from your undergraduate institution
- Personal StatementA statement outlining your motivation for pursuing the MSc in Marketing and your career objectives
- InterviewSelected candidates may be invited for an admissions interview as part of the evaluation process
English Language Requirements
- IELTSMinimum overall score of 6.5
- TOEFL iBTMinimum score of 90
- Cambridge CAEScore of 176-184 with no less than 162 in each component
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The European School of Economics offers scholarship opportunities to support talented students pursuing the MSc Business Management: Marketing. Scholarships are awarded based on individual student profiles, considering both academic merit and financial need. Contact Uni4Edu for full details on available funding and how to apply.
ESE Merit Scholarship
Partial tuition reduction (amount varies by applicant profile)Awarded by ESE as a partial deduction from the annual programme fee, based on both the academic merit and financial need of the student applicant. Each profile is considered individually.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc Business Management: Marketing at ESE are well-prepared for leadership roles across a wide range of industries. The programme's integrated internship component, delivered through partnerships with over 1,500 international companies, ensures students gain practical experience and professional networks before graduation. Many students receive job offers even before completing the programme.
Potential Career Paths
Where ESE Graduates Work
Rankings and Recognition
The European School of Economics is a private college of higher education founded in Italy in 1994, accredited by ASIC with Premier Institution Status and validated by Richmond American University in London. ESE has earned recognition for its student experience, global outlook, and strong employer connections across its European campuses.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management | Eduniversal | Recognised as a Good Business School with 2 Palmes |
| Student Satisfaction | StudyPortals | Top-rated among 4,000+ institutions globally |
| Internship Programme | Industry Recognition | Partnerships with 1,500+ leading companies |
| Institutional Accreditation | ASIC (UK) | Premier Institution Status |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Marketing and Brand Management BA Hons
University of Greenwich, London, United Kingdom
Earliest Intake
January 2026
Gross Tuition
17975 £
Bachelor's Degree
48 months
Digital Marketing
North Park University, Chicago, United States
Earliest Intake
September 2026
Gross Tuition
36070 $
Bachelor's Degree
48 months
Marketing
Mckendree University, Lebanon, United States
Earliest Intake
October 2026
Gross Tuition
33430 $
Master's & Postgraduate
12 months
Consumer and Digital Marketing Analytics
Prifysgol Bangor University, Bangor, United Kingdom
Earliest Intake
May 2026
Gross Tuition
19500 £
Bachelor's Degree
48 months
Marketing
Manhattan University, Bronx, United States
Earliest Intake
June 2026
Gross Tuition
50000 $
Uni4Edu AI Assistant
