Marketing with Digital Media BA
Dublin Business School, Ireland
BA (Hons) in Marketing with Digital Media
Dublin Business School
Marketing & Digital Media
Program Overview: BA (Hons) in Marketing with Digital Media
The BA (Hons) in Marketing with Digital Media at Dublin Business School has been developed in close discussion with practitioners from the communications and marketing industry. This degree is ideal for those interested in building a career in marketing and communications within a technological skill base, equipping you with both traditional marketing expertise and cutting-edge digital competencies.
The program provides you with an opportunity to develop core marketing skills while also building proficiency in digital marketing within an ever-changing business environment. Across three years of full-time study, you will progress from foundational business and marketing principles to advanced strategic and digital specialisations, culminating in a capstone research project.
Dublin Business School is Ireland's largest independent third-level institution, home to over 9,000 students from more than 70 countries. Located in the heart of Dublin city centre on Aungier Street, just minutes from St. Stephen's Green, DBS offers a vibrant, multicultural learning environment with strong industry connections and career-focused education accredited by Quality and Qualifications Ireland (QQI).
Key Program Highlights
- Industry-developed curriculum designed in collaboration with marketing and communications professionals to ensure real-world relevance
- Strong digital marketing focus with dedicated modules in digital content creation, digital marketing concepts, and digital marketing planning
- QQI-accredited Level 8 honours degree recognised nationally and internationally, with multiple intake options throughout the year
- City centre Dublin location providing access to Ireland's thriving marketing, technology, and media industries for networking and career opportunities
Curriculum & Modules
The BA (Hons) in Marketing with Digital Media is structured progressively across three stages, totalling 180 ECTS credits. In Year 1, you will complete foundation modules introducing the world of business and marketing. Years 2 and 3 build on this foundation with specialised marketing and digital media modules, including elective choices that allow you to tailor your studies to your career interests.
Marketing Essentials
10 ECTSAn introduction to the fundamental theories, concepts, and principles of marketing, covering the marketing mix, market segmentation, targeting, and positioning within contemporary business environments.
Digital Content Creation
10 ECTSIntroduces you to the digital world with hands-on skills in creating compelling digital content for marketing purposes, including visual media, web content, and social media assets.
Marketing Communications
10 ECTSExplores integrated marketing communications strategies, covering advertising, public relations, sales promotion, and digital communications channels used by modern organisations.
Digital Marketing Concepts
10 ECTSProvides key concepts and models in the digital marketing domain, examining how organisations leverage online and digital activity to optimise the consumer decision-making process.
Marketing Research
10 ECTSDevelops your ability to design, conduct, and analyse marketing research, preparing you with the methodological skills needed for the capstone project and professional marketing practice.
Strategic Marketing
10 ECTSAn advanced module examining strategic marketing planning, competitive analysis, brand management, and the formulation of long-term marketing strategies in complex business environments.
Elective Modules
Admission Requirements
Dublin Business School welcomes applications from both domestic and international students. The admissions process is conducted on a rolling basis with multiple intakes per year, making it flexible for applicants worldwide. All applications and inquiries are handled through Uni4Edu to ensure a smooth and supported experience.
Academic Requirements
- Secondary EducationCompleted secondary school education (12 years) with satisfactory grades, or equivalent international qualification
- Leaving Certificate (Irish applicants)Minimum of 2H5s and 4 O6/H7 grades, including a language
- A-Levels (UK applicants)Minimum four GCSE passes at grade C including Maths and English, plus two A-level passes at grade C or higher
- Minimum GPA (International)Approximately 55-60% aggregate or equivalent CGPA in prior studies
- Mature StudentsApplicants aged 23 or over are assessed on age, educational standard, and work experience
English Language Requirements
- IELTSMinimum overall score of 6.0, with no band below 5.5
- TOEFL (iBT)Minimum score of 79
- PTE AcademicMinimum score of 59 (Contact Uni4Edu for current data)
Required Documents
Application Deadlines & Intakes
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Dublin Business School offers a range of scholarships and financial support options for international students. These awards are designed to make quality education more accessible and reward academic merit. Contact Uni4Edu for personalised guidance on available funding opportunities and eligibility criteria.
DBS International Student Scholarship
A merit-based scholarship available to international students enrolling in full-time undergraduate programmes at DBS, designed to reduce the financial burden of studying in Ireland.
Government of Ireland International Education Scholarship (GOI-IES)
EUR 10,000 per year plus tuition fee waiverA prestigious national scholarship funded by the Irish Government, open to non-EU/EEA students demonstrating academic excellence and a commitment to contributing to Ireland's international education community.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the BA (Hons) in Marketing with Digital Media are well-positioned for careers across Ireland's thriving marketing, technology, and communications sectors. DBS's career-focused curriculum, strong industry ties, and dedicated Careers Hub provide students with the practical skills and professional connections needed to succeed in a competitive job market.
Potential Career Roles
Top Employers in Ireland's Marketing Sector
Rankings & Recognition
Dublin Business School is Ireland's largest independent third-level institution, accredited by Quality and Qualifications Ireland (QQI) and recognised with a QS 4 Stars overall rating. While DBS is a teaching-focused independent college rather than a research-intensive university, its quality assurance, industry partnerships, and international student experience have earned it strong recognition across multiple evaluation frameworks.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business & Management | QQI Accredited | Fully Validated |
| Marketing | QQI Accredited | Level 8 Honours |
| Digital Marketing | Eduniversal | Selected School |
| Teaching Quality | QS Stars | 4 Stars |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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