Digital Marketing and Analytics MSc
Dublin Business School, Ireland
Master of Science (MSc) in Digital Marketing and Analytics
Dublin Business School
Digital Marketing and Analytics
Program Overview: MSc Digital Marketing and Analytics
The Master of Science in Digital Marketing and Analytics at Dublin Business School has been designed to respond to the evolution of an increasingly digital and technology-enabled business environment. This innovative programme offers integrated, end-to-end delivery covering a wide range of digital marketing topics, from web marketing management to business intelligence and data visualisation.
Graduates will understand the core principles of digital marketing and analytics, be equipped to utilise data and visualisation tools, apply appropriate marketing models, and inform business decision-making in an ethical context. Students also develop advanced critical thinking, writing, and research skills through Research Methods modules and a Capstone project of their choice.
The programme aims to develop learners' knowledge of the theory and practice of digital marketing and analytics necessary to perform at the postgraduate level and secure employment across commercial, industrial, and public sector environments. All modules facilitate the exploration of new ideas and technologies, keeping learning focused on emerging industry trends and best practices.
Key Program Highlights
- Industry-developed curriculum covering SEO, display advertising, search advertising, email marketing, web design, digital video, and analytics
- Flexible Capstone options including Dissertation, Applied Research Project, or Professional Placement
- QQI-accredited Level 9 qualification recognised by Quality and Qualifications Ireland
- Located in Dublin city centre with access to Ireland's thriving digital marketing and technology sector
Curriculum and Modules
The MSc in Digital Marketing and Analytics is structured across three semesters for full-time students, comprising taught modules in the first two semesters followed by a Capstone project. The curriculum blends theoretical foundations with hands-on practical skills in digital marketing tools and analytics platforms, ensuring graduates are industry-ready.
Web Marketing Management and Metrics
10 ECTSCovers planning, managing, and measuring digital marketing projects, creating digital assets including graphics and video, and understanding emerging trends in strategic digital marketing.
Digital Design and Development
10 ECTSFocuses on creating websites using self-hosted WordPress, gaining consumer insights, and developing practical web development skills for digital marketing professionals.
Strategic Thinking in the Digital Age
10 ECTSDevelops a strategic perspective on digital marketing, incorporating multiple viewpoints and utilising digital marketing analytics within a modern organisational context.
Data and Digital Marketing Analytics
10 ECTSBuilds a deep understanding of data-driven metrics for marketing activities, teaching students how to generate, analyse, and utilise analytics to guide marketing decisions.
Digital Advertising and Online Marketing Communications
10 ECTSExplores digital advertising operations, display advertising, search advertising, email marketing, affiliate marketing, and integrated online marketing communications strategies.
Business Intelligence and Visualisation
10 ECTSEquips students with skills in business intelligence tools and data visualisation techniques to transform complex data sets into actionable marketing insights and reports.
Capstone and Research Options
Admission Requirements
The MSc in Digital Marketing and Analytics is open to graduates from cognate disciplines who meet the academic and language requirements outlined below. Uni4Edu can guide you through every step of the application process, from document preparation to final enrolment.
Academic Requirements
- Minimum DegreeSecond Class Honours Degree (2.2) at Level 8 in a cognate discipline from a recognised institution
- Professional QualificationEquivalent professional qualification such as MMII (Marketing Institute of Ireland) may be accepted
- Cognate DisciplinesMarketing, Business, Communications, Media, or related fields
- International QualificationsEquivalent international qualifications assessed on a case-by-case basis — contact Uni4Edu for guidance
- Work ExperienceNot mandatory, but relevant professional experience in marketing or digital media is advantageous
English Language Requirements
- IELTSMinimum overall score of 6.0
- CEFR LevelB2+ or higher on the Common European Framework of Reference for Languages
- TOEFL / OtherTOEFL or equivalent accepted — contact Uni4Edu for approved test details
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Dublin Business School offers scholarship options to support students in pursuing their academic goals. DBS provides partial scholarships for students enrolling in Level 9 (Master's) programmes. Contact Uni4Edu to explore all available funding opportunities and receive personalised guidance on your application.
DBS Postgraduate Merit Scholarship
A partial scholarship available to students enrolling in Level 9 Master's programmes at Dublin Business School, awarded on the basis of academic merit and achievement.
DBS International Student Scholarship
Financial assistance designed for international students from outside the EU to help reduce the cost of postgraduate study at DBS. Eligibility criteria apply.
Government of Ireland International Education Scholarships
Up to EUR 10,000 per yearA prestigious national scholarship programme funded by the Irish government for high-calibre international students studying at eligible Irish institutions. Contact Uni4Edu for eligibility details.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc in Digital Marketing and Analytics are well-positioned for a wide range of roles in the rapidly growing digital marketing sector. According to the DBS Graduate Employment Report, 94% of Dublin Business School graduates were employed within six months of completion. Dublin's status as the European headquarters for major tech and social media companies provides exceptional career opportunities.
Potential Job Roles
Top Employers in Dublin's Digital Sector
Rankings and Recognition
Dublin Business School is Ireland's largest private college and has earned recognition from multiple international ranking bodies and quality assurance organisations. DBS holds a QS Stars rating and is accredited by Quality and Qualifications Ireland (QQI), ensuring its programmes meet rigorous national and international standards.
| Subject | Ranking Body | Rank |
|---|---|---|
| Online Learning | QS Stars | 5-Star Rating |
| Inclusiveness | QS Stars | 5-Star Rating |
| Business and Management | Eduniversal | Selected School (Ireland) |
| Employability | QS Stars | High Rating — Contact Uni4Edu for current data |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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