Marketing BA

This course offers you the chance to:

• explore areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research.
• develop your awareness and understanding of contemporary marketing and advertising concepts and theories and utilise appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.
• gain hands-on experience in developing marketing plans and strategy, working in teams to create innovative solutions to an advertising brief and then pitching them to a client2.
• experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips2. 
• learn from experienced staff, many of whom have previously worked in roles such as marketing executives, managers and directors of private and public sector organisations. (Staff may be subject to change.)

If you choose to start this course in January you will study exactly the same course but over a slightly shorter timescale in Year 1. This is ideal if you missed the September start, want to transfer from a different university or course or just need a bit more time to prepare for life at university.