Marketing Management (Digital) MSc
Lansdowne Campus, United Kingdom
Marketing Management (Digital) MSc
Bournemouth University
Digital Marketing & Marketing Management
Program Overview: Marketing Management (Digital) MSc
The Marketing Management (Digital) MSc at Bournemouth University is a conversion course designed for graduates from any discipline who wish to pursue a career in digital marketing management. This program responds to the growing demand for professionals with the skills to design and manage digital marketing strategies in an increasingly digitalised business environment.
You will explore a wide range of digital marketing concepts grounded in the full planning cycle — analysis, strategy, implementation, and control — while also building a solid foundation in broader marketing management areas such as strategy setting, product development, communications, and branding. The program also develops your personal leadership and management skills to prepare you for senior roles.
Delivered within the Bournemouth University Business School, which holds prestigious AACSB accreditation awarded to fewer than 6% of business schools worldwide, this program also offers the opportunity to gain Chartered Institute of Marketing (CIM) professional qualifications and an IDM Certificate in Digital and Data-Driven Marketing. You may also choose to complete an optional 30-week work placement to enhance your employability.
Key Program Highlights
- Conversion course open to graduates from any subject background, ideal for career changers entering digital marketing
- Opportunity to earn CIM professional qualifications and an IDM Certificate in Digital and Data-Driven Marketing alongside your degree
- AACSB-accredited Business School — a hallmark of excellence awarded to fewer than 6% of business schools worldwide
- Optional 30-week industry work placement in a marketing-related role to gain real-world experience and boost employability
Curriculum & Modules
The MSc Marketing Management (Digital) curriculum combines core digital marketing knowledge with broader marketing management principles. You will study modules covering the full spectrum of digital marketing planning, consumer behaviour, brand management, and strategic leadership, culminating in a major independent research project.
Digital Marketing
Core ModuleExplore a range of digital marketing concepts underpinned by the digital marketing planning process including analysis, planning, implementation, and control. Emphasis is placed on evaluating the effectiveness of various digital marketing tools and platforms.
Marketing Communications & Brand Management
Core ModuleExamine the key issues and challenges in marketing communications and branding, covering strategic issues of integration and planning as well as the tactical considerations needed to execute relevant marketing communications campaigns.
Consumer Behaviour & Insight
Core ModuleExplore and analyse how organisations gain a deep understanding of their customers' requirements and seek to achieve organisational objectives through the satisfaction of customer needs and expectations.
Omnichannel Strategy & Supply Chain Management
Core ModuleApply the operational, managerial, and strategic uses of technology and management information systems to a global omnichannel business environment, considering the end-to-end process of product development and marketing across B2B and B2C channels.
Sustainability & Social Marketing
Core ModuleExamine current trends in marketing theory and practice occurring as a result of changes in the business environment, technology, and organisations, with a focus on sustainable and socially responsible marketing practices.
Master's Research Project
Core ModuleUndertake a major self-directed research project in a topic that aligns with your personal interests and career aspirations, demonstrating your ability to apply research methods and critical analysis to a marketing challenge.
Elective Modules
Admission Requirements
The MSc Marketing Management (Digital) is a conversion course open to graduates from any academic discipline. Whether you have a background in arts, sciences, engineering, or any other field, you are welcome to apply. All applications are processed through Uni4Edu, your single point of contact for guidance and support throughout the admissions process.
Academic Requirements
- Academic QualificationA Bachelor's Honours degree with 2:2 (Lower Second Class) or above in any subject, or international equivalent
- Subject RequirementsNo specific subject background required — this is a conversion course open to all disciplines
- Work ExperienceNot required, though relevant professional experience is welcomed
- Personal StatementA statement outlining your motivation for studying digital marketing and your career aspirations
- ReferencesAt least one academic reference; professional references may also be accepted
English Language Requirements
- IELTS (Academic)Overall 6.0 with minimum 5.5 in each component
- TOEFL iBTOverall 60 or equivalent
- Other TestsPTE Academic and other equivalent English language tests are also accepted — contact Uni4Edu for details
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Bournemouth University offers a range of scholarships to support international postgraduate students. These awards are designed to recognise academic excellence and make studying in the UK more accessible. Contact Uni4Edu to find out which scholarships you may be eligible for and how to apply.
Academic Excellence Scholarship (International)
GBP 4,500 tuition fee reductionAwarded automatically to international postgraduate students who demonstrate outstanding academic achievement in their previous degree. No separate application is required — eligibility is assessed based on your academic qualifications at enrolment.
Academic Achievement Scholarship
GBP 2,000 tuition fee reductionAvailable to students who meet the specified academic criteria. This scholarship is awarded as a fee waiver and does not need to be repaid. Contact Uni4Edu for eligibility details specific to your country.
GREAT Scholarships (British Council)
GBP 10,000 towards tuition feesOffered in partnership with the British Council, these scholarships are available to students from selected countries pursuing a one-year full-time postgraduate taught master's programme at Bournemouth University. A separate application is required.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the MSc Marketing Management (Digital) are well-equipped to enter a wide range of marketing and management roles across diverse industries. Bournemouth University's strong focus on employability, industry accreditations from CIM and IDM, and the optional 30-week placement ensure you graduate with both the theoretical knowledge and practical experience valued by employers.
Potential Career Roles
Types of Employers
Rankings & Recognition
Bournemouth University is a well-regarded institution with strong performance in national and international rankings. Its Business School holds the prestigious AACSB accreditation, placing it among fewer than 6% of business schools worldwide. The university is recognised for its focus on employability, sustainability, and research quality.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #56 in UK |
| Business and Management | The Guardian | #96 in UK |
| Hospitality & Tourism Management | QS Subject Rankings | #5 in UK |
| Global Universities | US News | #797 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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