Marketing BA
Bellarmine University Campus, United States
Bachelor of Arts in Marketing
Bellarmine University
Marketing
Bachelor of Arts in Marketing at Bellarmine University
The Bachelor of Arts in Marketing program in the W. Fielding Rubel School of Business prepares students for professional opportunities in sales, product management, marketing research, retailing, advertising, business-to-business marketing, international marketing, and other aspects of the field. The marketing curriculum focuses on students' mastery of the key strategic components that influence marketing managers' decisions, positively contribute to organizational performance, and enhance customer value.
In addition to Business Administration core courses, Marketing majors complete specialized courses in marketing research, digital marketing, professional selling, consumer behavior, and marketing strategy. Louisville offers a dynamic environment for marketing students to gain real-world experience through internships and applied learning opportunities with local businesses, nonprofits, and organizations.
Bellarmine University is a private institution in Louisville, Kentucky, accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC). With a 12:1 student-to-faculty ratio and a strong commitment to personalized education, students benefit from close mentorship and hands-on learning that connects classroom concepts with real marketing challenges.
Program Highlights
- Specialized coursework in digital marketing, consumer behavior, professional selling, and marketing strategy within the W. Fielding Rubel School of Business
- Internships and applied learning opportunities with Louisville-area businesses, nonprofits, and organizations to build a professional portfolio
- Small class sizes with a 12:1 student-to-faculty ratio ensuring personalized attention and mentorship from experienced faculty
- 99% of Bellarmine graduates find employment or pursue graduate studies within six months of graduation
Curriculum and Modules
The Marketing BA curriculum combines a strong business administration foundation with specialized marketing courses. Students develop mastery of strategic marketing components while gaining practical skills through applied projects and real-world case studies in Louisville's vibrant business community.
Principles of Marketing
3 creditsAn introduction to the fundamental concepts, strategies, and tools of marketing, including the marketing mix, segmentation, targeting, and positioning in competitive markets.
Consumer Behavior
3 creditsExplores the psychological, social, and cultural factors that influence consumer purchasing decisions, equipping students to develop customer-centric marketing strategies.
Marketing Research
3 creditsCovers qualitative and quantitative research methodologies used to gather, analyze, and interpret market data for informed decision-making and strategic planning.
Digital Marketing
3 creditsExamines digital marketing channels including social media, search engine optimization, content marketing, email campaigns, and analytics for measuring online performance.
Professional Selling
3 creditsDevelops skills in personal selling techniques, relationship building, sales management, and negotiation strategies essential for business-to-business and consumer sales roles.
Marketing Strategy
3 creditsA capstone-level course integrating marketing concepts into comprehensive strategic plans, including competitive analysis, brand management, and market entry decisions.
Elective Courses
Admission Requirements
Bellarmine University welcomes applications from domestic and international students for the BA in Marketing program. The admissions process is holistic, considering academic performance, extracurricular involvement, and personal qualities. Reach out to Uni4Edu to start your application and receive personalized guidance throughout the process.
Academic Requirements
- High School DiplomaCompleted secondary education or equivalent (GED accepted)
- GPAMinimum 2.5 GPA recommended; median admitted GPA is approximately 3.7
- Standardized TestsTest-optional policy; ACT or SAT scores accepted but not required
- Recommendation LetterAt least one letter from a teacher, counselor, or professional reference
- Personal StatementA personal essay demonstrating your interests, goals, and readiness for university study
English Language Requirements
- TOEFLMinimum 79 (internet-based) or 550 (paper-based)
- IELTSMinimum overall score of 6.0
- Duolingo English TestMinimum score of 105
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Bellarmine University is committed to making education accessible, with 100% of incoming first-year students receiving institutional gift-aid assistance. Merit scholarships are also available to international students. Contact Uni4Edu to learn about your funding options and get help with scholarship applications.
Bellarmine Scholar Award
Full tuition, fees, room and board plus study abroad stipendBellarmine's most prestigious scholarship for entering first-year students, awarded through a competitive process including a faculty interview, writing sample, and roundtable discussion. Application deadline is December 1.
Bellarmine Fellow Award
Full tuition plus study abroad stipendA highly competitive four-year award for academically outstanding first-year students. Recipients are selected alongside Bellarmine Scholars through the same rigorous weekend competition process.
Scarlet Scholarship
Varies based on application strengthAwarded automatically to entering first-year students based on the strength of their admissions application. No separate application is required, and the award covers tuition costs during fall and spring semesters.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of Bellarmine's Marketing BA program are well-prepared for diverse careers in the marketing field. The Bureau of Labor Statistics projects continued job growth in marketing disciplines faster than the average for all occupations, and Bellarmine's strong career outcomes reflect this demand. Within six months of graduating, 99% of Bellarmine graduates find employment or pursue graduate degrees.
Potential Career Paths
Types of Employers
Rankings and Recognition
Bellarmine University is consistently recognized as one of the top colleges in the United States by leading ranking organizations. The university is noted for its strong student outcomes, low student-to-faculty ratio, and excellent return on investment for graduates.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business, Management & Marketing | College Factual | Contact Uni4Edu for current data |
| Graduate Wages (Kentucky) | Kentucky Center for Statistics | #1 in Kentucky |
| Catholic Universities (U.S.) | U.S. News & World Report | Top 25 |
| Best College Values | Money Magazine | Top Value in U.S. |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
Similar Programmes
Bachelor's Degree
36 months
Marketing and Brand Management BA Hons
University of Greenwich, London, United Kingdom
Earliest Intake
January 2026
Gross Tuition
17975 £
Bachelor's Degree
48 months
Digital Marketing
North Park University, Chicago, United States
Earliest Intake
September 2026
Gross Tuition
36070 $
Bachelor's Degree
48 months
Marketing
Mckendree University, Lebanon, United States
Earliest Intake
October 2026
Gross Tuition
33430 $
Master's & Postgraduate
12 months
Consumer and Digital Marketing Analytics
Prifysgol Bangor University, Bangor, United Kingdom
Earliest Intake
May 2026
Gross Tuition
19500 £
Bachelor's Degree
48 months
Marketing
Manhattan University, Bronx, United States
Earliest Intake
June 2025
Gross Tuition
50000 $
Uni4Edu AI Assistant
