Business Management (Marketing) BA (Hons)
Berlin Campus, Germany
BA (Hons) Business Management (Marketing)
Arden University
Business Management & Marketing
Program Overview: BA (Hons) Business Management (Marketing)
The BA (Hons) Business Management (Marketing) at Arden University combines traditional and digital marketing knowledge with real-world application, building your abilities in a step-by-step, logical manner. You will develop the most in-demand skills and competencies required to become a successful marketing professional while gaining a robust knowledge base sought by today's employers.
In your first academic year, you will develop broad knowledge in key areas of business management, including managing people and an introduction to how modern organisations function. In subsequent levels, you will study traditional and digital marketing tools, strategy planning, innovation, communications, business transformation, and much more.
This program features no traditional exams and no dissertation requirement. Instead, assessments are designed to help you apply your learning to real-world scenarios through individual reports, case study analyses, group presentations, and personal independent assignments.
Key Program Highlights
- Accredited by the Digital Marketing Institute (DMI) and the Chartered Institute of Marketing (CIM), giving you industry-recognised credentials alongside your degree
- AACSB member institution with Business Graduates Association (BGA) membership providing access to an international professional network
- Opportunity to gain additional certifications from Salesforce and Amazon in cloud-based business tools during your studies
- 100% coursework-based assessment with no exams and no dissertation, focused on practical, real-world business application
Curriculum & Modules
The BA (Hons) Business Management (Marketing) curriculum is structured across three levels, progressing from foundational business knowledge to specialist marketing expertise. Each module combines theoretical understanding with practical application, using business simulation software, case studies, and industry-relevant projects to prepare you for a professional marketing career.
Understanding Organisations
20 creditsExplore how modern organisations function, examining organisational structures, cultures, and the internal and external factors that influence business operations and decision-making.
Marketing Principles and Practice
20 creditsGain a comprehensive grounding in core marketing concepts, including the marketing mix, consumer behaviour, market segmentation, and the role of marketing within contemporary business environments.
Digital Marketing Tools and Techniques
20 creditsDevelop practical skills in digital marketing channels including social media marketing, search engine optimisation, content marketing, and analytics-driven campaign management.
Marketing Communications
20 creditsStudy the principles of integrated marketing communications, learning how to plan, execute, and evaluate communication strategies across traditional and digital media platforms.
Strategic Marketing Planning
20 creditsLearn how to develop and implement marketing strategies by analysing market intelligence, competitive landscapes, and consumer insights to drive organisational growth and competitive advantage.
Business Transformation and Innovation
20 creditsExamine how organisations adapt to changing market conditions through innovation, exploring topics such as disruptive technologies, change management, and creative problem-solving in business contexts.
Elective Modules & Specialisations
Admission Requirements
Arden University takes a flexible and inclusive approach to admissions. Whether you hold traditional academic qualifications or have relevant professional experience, you may be eligible to join this program. All applications are processed through Uni4Edu, where our advisors will guide you through every step of the process.
Academic Requirements
- Academic QualificationsTwo subjects at GCE A-Level or equivalent, plus passes at grade C or above in three subjects at GCSE level or equivalent
- Work Experience RouteApplicants with at least two years of relevant work experience and demonstrated motivation may be considered without traditional qualifications
- Foundation Year OptionA foundation year pathway is available for students who need additional academic preparation before entering the full degree programme
- International QualificationsInternational qualifications equivalent to UK A-Levels are accepted; contact Uni4Edu for a personalised equivalency assessment
- Age RequirementApplicants must be 18 years or older at the time of enrolment
English Language Requirements
- IELTSOverall score of 6.0 with no less than 5.5 in any element
- TOEFL iBTMinimum score of 80
- Alternative EvidenceEvidence of previous study in English, such as a letter confirming the medium of instruction was English, may be accepted
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Arden University offers a range of scholarships and regional fee reductions to make higher education more accessible for international students. These funding opportunities are available for both online and on-campus learners, with eligibility often based on your country of residence and level of study. Contact Uni4Edu to find out which scholarships you may qualify for.
Arden UK Welcome Offer for International Students
Up to GBP 5,000 fee reductionAvailable to all international students studying at Arden University in the UK, this offer provides a significant reduction on tuition fees for undergraduate and postgraduate courses. Valid for courses starting until September 2026.
Global Tiers Regional Offer (Online Learners)
25% to 40% tuition fee discountInternational online learners from selected regions are eligible for tiered fee reductions. Tier 1 covers students from Australia, Oceania, CIS, Middle East, and Non-EU Europe. Tier 2 covers students from Africa, Asia, Latin America, and the Caribbean.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
A marketing degree from Arden University opens doors to a wide range of professional opportunities across all sectors of business. With practical, industry-informed learning and professional accreditations from bodies like the DMI and CIM, graduates are well-prepared to enter the competitive marketing job market with confidence and relevant skills.
Potential Career Roles
Industries & Employers Hiring Graduates
Rankings & Recognition
Arden University is a private UK institution focused on flexible online and blended learning rather than traditional research output. While it does not appear in major global league tables such as QS or Times Higher Education, it is recognised for its innovative approach to education, strong student satisfaction, and professional accreditations from leading industry bodies.
| Subject | Ranking Body | Rank |
|---|---|---|
| Student Satisfaction (Overall Positivity) | National Student Survey (NSS) | 5th in the UK |
| Online Learning Quality | QS Stars Rating | 5 Stars |
| Executive MBA | CEO Magazine | Best in UK |
| Business & Management Faculty | AACSB / BGA Membership | Accredited Member |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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