Social Media and Digital Marketing (BA)
Main Campus, Poland
Bachelor of Arts in Social Media and Digital Marketing
Vizja University
Social Media and Digital Marketing
Program Overview: Social Media and Digital Marketing at Vizja University
The Bachelor of Arts in Social Media and Digital Marketing at Vizja University in Warsaw is designed for students who want to build a professional future in social media, e-commerce, and digital communications. This unique program — one of the only offerings of its kind in Poland — equips you with practical skills in content creation, online branding, and comprehensive business and marketing activities including planning and impact analysis.
Students participate in practice-oriented courses from their very first year, developing business, creative, and marketing competencies through workshops, labs, and lectures led by industry professionals including marketing agency practitioners, PR specialists, and established social media creators. The program culminates in an original social media project rather than a traditional bachelor's thesis, giving you a portfolio-ready deliverable upon graduation.
Vizja University is located on its modern 30,000-square-metre Vizja Park campus in the Wola district of Warsaw, featuring 118 classrooms, eight computer labs, and specialized facilities. With over 5,000 international students from 124 countries, you will study in a truly multicultural environment at Poland's leading non-public university according to the QS Europe University Rankings 2026.
Key Program Highlights
- Unique program in Poland — one of the only accredited Social Media and Digital Marketing bachelor's degrees in the country
- Project-based graduation — complete an original social media project instead of a traditional thesis
- Industry-led teaching — learn from marketing agency professionals, PR specialists, and social media practitioners
- Multicultural campus — join over 5,000 international students from 124 countries on a modern Warsaw campus
Curriculum and Modules
The Social Media and Digital Marketing curriculum blends foundational academic knowledge with hands-on, practice-oriented courses across six semesters. From the first semester, you engage in courses that develop business, creative, and marketing skills, while general education modules provide the academic grounding needed for advanced study. The program covers three core pillars: building your own brand and content strategy, managing the business and financial side of social media, and monetizing digital platforms effectively.
Foundations of Social Media and Digital Communication
30 ECTSAn introductory module covering the landscape of social media platforms, digital communication principles, and the role of online media in modern business. You will explore platform ecosystems, audience engagement strategies, and the fundamentals of content creation.
Branding, Image Creation, and Content Strategy
30 ECTSThis module focuses on personal and corporate branding, visual identity development, and strategic content planning for social channels. You will learn how to craft compelling narratives and build consistent brand presence across multiple platforms.
Digital Marketing and E-Commerce
30 ECTSCovers key areas of digital marketing including SEO/SEM strategies, email marketing, influencer and affiliate marketing, and e-commerce business models. You will gain practical experience in planning and executing promotional campaigns.
Business, Finance, and Entrepreneurship
30 ECTSProvides essential economic and financial knowledge needed to understand and create the business models behind social media success. Topics include financial planning, revenue generation, and launching your own social media agency or digital venture.
Analytics, Research Methods, and Impact Analysis
30 ECTSFocuses on data-driven decision making, social media analytics tools, audience research methods, and campaign performance measurement. You will learn to assess the effectiveness of digital activities using advanced analytical tools.
Capstone Social Media Project
30 ECTSThe culminating module where you develop and present an original social media project that replaces the traditional bachelor's thesis. This portfolio-ready project demonstrates your ability to plan, execute, and evaluate a comprehensive social media strategy.
Elective Courses
Admission Requirements
Admission to the Social Media and Digital Marketing BA at Vizja University is open to international and domestic students who have completed secondary education. The application process is handled entirely through Uni4Edu — contact our team for personalized guidance on your application and required documents.
Academic Requirements
- Secondary EducationCompleted high school diploma or equivalent qualification recognized for university admission in Poland
- Diploma AuthenticationApostille or legalization of your high school diploma, if required by your country of origin
- Certified TranslationCertified translation of your diploma by a sworn translator (not required for documents in English, Russian, Ukrainian, Turkish, or Azerbaijani)
- Age RequirementApplicants under 18 must provide a signed parental declaration of consent to study
- Health InsuranceValid health insurance coverage for the duration of your studies in Poland
Language Requirements
- English ProficiencyMinimum B2 level English language certificate required
- Accepted TestsIELTS, TOEFL, Cambridge, or equivalent B2-level certification
- ExemptionsNative English speakers or graduates of English-medium secondary schools may qualify for an exemption — contact Uni4Edu for details
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Vizja University offers several scholarship and financial support options to help students manage the cost of their education. These include merit-based, athletic, and needs-based awards funded through the state budget and European funds. Contact Uni4Edu for full details on eligibility and how to apply.
Rector's Scholarship
PLN 400 – PLN 1,000 per monthA performance-based scholarship awarded to students who achieve an average grade of 4.8 or higher in a given academic year. In the 2023/2024 academic year, approximately 800 Rector's Scholarships were awarded across the university.
Sports Scholarship
Approximately PLN 600 per monthAwarded to students who demonstrate outstanding sporting achievements at the national level or above. This scholarship recognizes athletic excellence alongside academic commitment.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Social Media and Digital Marketing program are prepared for dynamic careers in one of the fastest-growing professional fields. The practice-oriented curriculum, combined with an industry-relevant capstone project, ensures you enter the job market with both theoretical knowledge and a demonstrable portfolio of work. Warsaw's thriving tech and startup ecosystem offers abundant opportunities for graduates.
Potential Career Roles
Types of Employers
Rankings and Recognition
Vizja University has rapidly gained recognition in major international and national university rankings. As the leading non-public university in Poland according to QS Europe University Rankings 2026, Vizja University is also included in the Times Higher Education World University Rankings 2026 and the Round University Ranking, reflecting its growing academic reputation and international standing.
| Subject | Ranking Body | Rank |
|---|---|---|
| Internationalization | Perspektywy Ranking | #1 in Poland (all universities) |
| Best-Educated Academic Staff | Perspektywy Ranking | #1 in Poland |
| International Student Diversity | QS World University Rankings | Top 5 in Europe |
| Publications (H-index and Citations) | AD Scientific Index | #2 in Poland |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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