Social Media and Digital Marketing (BA)

Do you dream of becoming an influencer, youtuber, tiktoker, or podcaster? Do you want to succeed in social media by combining your passion for social media with professional education in this field? Do you want to know how to create business and make big money on social media and how to manage your brand, company or organization’s image on social media? Perhaps you are planning to start your own social media agency? If the answer is yes – the Social Media and Digital Marketing program at the VIZJA University is perfect for you! We will show you the three keys to success in the social media industry:

– how to build your own brand, create compelling content, and develop your social media strategy;

– how to manage finances and plan for the business side of social media;

– how to make money from social media!

The Social Media and Digital Marketing program at UHS is all about practice-oriented courses that will enable you to learn about business ins and outs, the principles of branding and image creation, and promoting your business on social media. You will participate in workshops, labs, exercises, and lectures led by top professionals, including practitioners: marketing agency employees, PR specialists, and social media celebrities who will share their proven knowledge on how to succeed in social media. Most importantly, you will acquire the necessary economic and financial knowledge to understand and create the business models that are behind every social media success. Additionally, you will become familiar with analytics, research methods, e-commerce, influencer marketing, personal and corporate branding – all tools that will help you determine and influence the direction of your or your company’s social media.

After studying for a degree in Social media and Digital Marketing at the VIZJA University you will not be working a regular job… you will be earning money from your passions and interests! We have made sure that the program is based on up-to-date knowledge and the development of competencies that will enable you to consciously and effectively manage your own creative and business activities on the Internet or to work in marketing and PR departments and agencies.

During your studies, you will learn everything that will help you become:

• a professional web developer with skills related to social media;
• a mediaworker, who prepares and promotes products and services through social media;
• a digital marketing specialist, social media manager – or any other specialist in the area of strategy planning and content management on social channels.