MBA - Marketing

What is a Master of Business Administration: Marketing Concentration degree?

The focus of the University of Redlands MBA with a concentration in Marketing is to provide students with an understanding of the fundamentals of domestic and global marketing strategy. Students in the program develop critical skills for marketers, including analytical and digital competence. Students will also learn how to focus on the customer while operating and understanding marketing scenarios in a global marketplace.

Why earn an MBA with a concentration in marketing at Redlands? 

As a student in the MBA program with a concentration in marketing, you'll gain important skills that position you for career success, including the ability to:

• Examine the shifting nature of international markets and marketing analytics
• Employ critical thinking and creativity for effective business and marketing strategy
• Apply ethical decision-making to enhance customer value and financial return
• Effectively communicate for improved group dynamics and organizational design
• Use marketing analytics in campaign design and marketing plans

Required coursework

In addition to the core and foundational MBA coursework, students completing the MBA with a concentration in Marketing will need to complete the following elective courses: