Bachelor of Advertising and Public Relations
Sydney Campus, Australia
Bachelor of Advertising and Public Relations
University of Notre Dame Australia
Advertising & Public Relations
Program Overview: Bachelor of Advertising and Public Relations
The Bachelor of Advertising and Public Relations at the University of Notre Dame Australia combines two of the most fundamental communication activities of modern organisations. This three-year full-time program covers the full spectrum of activities within both disciplines, preparing you for a dynamic career in the communications industry.
The program combines artistic and managerial disciplines through skills-based learning, embedded internships with some of Australia's leading agencies, and individual tutoring. Graduates are eligible to join the Australian Marketing Institute (AMI), International Advertising Association (IAA), and the Public Relations Institute of Australia (PRIA).
Notre Dame's commitment to producing job-ready graduates ensures you receive a thorough grounding in all aspects of modern advertising and public relations. You will benefit from expert lecturers and a unique internship program that provides practical skills and the foundations for a professional network.
Key Program Highlights
- Embedded internships with leading Australian advertising and PR agencies providing real-world professional experience
- Small class sizes with individual tutoring and one-on-one contact with academic staff
- Professional membership eligibility with AMI, IAA, and PRIA upon graduation
- Skills-based learning combining both creative and strategic business disciplines
Curriculum & Modules
The Bachelor of Advertising and Public Relations curriculum covers consumer behaviour, integrated marketing communications, media planning and analysis, and production processes. You will develop both creative and strategic skills across a carefully structured three-year program that balances theoretical knowledge with practical application.
Consumer Behaviour
CoreExplore the psychological, social, and cultural factors that influence consumer decision-making and purchasing behaviour, providing the foundation for effective advertising and PR strategies.
Integrated Marketing Communications
CoreLearn to develop cohesive marketing communication strategies that integrate advertising, public relations, digital media, and promotional activities across multiple channels.
Corporate Public Relations
CoreExamine the principles and practices of managing corporate reputation, stakeholder engagement, and strategic communication within organisational contexts.
Media Planning and Analysis
CoreDevelop skills in selecting, scheduling, and evaluating media channels for advertising campaigns, including digital and traditional media platforms.
Creative Advertising
CoreDevelop creative concepts and campaigns for various media, combining artistic vision with strategic objectives to produce compelling advertising content.
Business Internship
CoreComplete a minimum of 150 hours of practical workplace experience at a leading agency or organisation, gaining on-the-job skills and building your professional network.
Elective Subjects
Admission Requirements
The University of Notre Dame Australia takes a holistic approach to admissions, considering academic achievements alongside non-academic factors such as leadership, volunteering, work experience, and community involvement. All applicants must satisfy minimum university admission requirements including age and English language proficiency criteria.
Academic Requirements
- Secondary EducationCompletion of Year 12 or equivalent with competitive ATAR or equivalent qualification
- International BaccalaureateMinimum IB score of 25
- Higher Education PathwayMinimum of 2 successfully completed university-level subjects in a relevant area
- VET PathwayCompleted AQF Certificate IV or higher in a relevant discipline from an accredited provider
- Individual FactorsPersonal statement addressing leadership, volunteering, work experience, and community involvement
English Language Requirements
- IELTS Academic6.0 overall, with no individual band score lower than 6.0
- TOEFL iBT73 overall, with no band score lower than 18
- PTE AcademicContact Uni4Edu for current score requirements
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University of Notre Dame Australia offers a range of scholarships to support international students pursuing undergraduate studies. These include merit-based awards, needs-based support, and targeted scholarships for specific disciplines. Contact Uni4Edu to learn about your eligibility and application process.
International Merit Scholarship
20% annual tuition fee reductionAwarded automatically to high-achieving international undergraduate applicants based on academic merit. No separate application is required — all complete applications are considered by the selection committee.
International Business and Commerce Scholarship
AUD 10,000 annual fee reductionAvailable to international students commencing an undergraduate Business or Commerce program at Notre Dame. Awarded as a partial tuition fee waiver for the full duration of the program.
Vice Chancellor's Humanitarian Scholarship
Full tuition fee coverageThe most prestigious scholarship at Notre Dame for international undergraduate students, covering tuition fees for the course duration. Available to commencing or continuing students who demonstrate exceptional need and community commitment.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Bachelor of Advertising and Public Relations are well-prepared for diverse career paths across the private and public sectors. The program's embedded internships and industry connections ensure you enter the workforce with practical experience, professional networks, and a comprehensive skill set valued by employers across the communications industry.
Potential Career Roles
Industries and Employers
Rankings & Recognition
The University of Notre Dame Australia is a nationally recognised private Catholic university with campuses in Fremantle, Sydney, and Broome. It has earned a 5-star rating in the Good Universities Guide 2025 for Learner Engagement, Skills Development, and Full-Time Employment, reflecting its strong commitment to producing job-ready graduates.
| Subject | Ranking Body | Rank |
|---|---|---|
| Learner Engagement | Good Universities Guide | 5 Stars |
| Skills Development | Good Universities Guide | 5 Stars |
| Full-Time Employment | Good Universities Guide | 5 Stars |
| Nursing | QS World University Rankings by Subject | #201 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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