Advanced Marketing MSc
University of Liverpool Management School, United Kingdom
Advanced Marketing MSc
University of Liverpool Management School
Marketing
Program Overview: Advanced Marketing MSc
The Advanced Marketing MSc at the University of Liverpool Management School is designed for graduates who already hold a marketing qualification or have substantial experience in the field and wish to access specialist and leadership roles. The programme provides a robust understanding of the commerciality and strategic underpinnings of the fast-paced marketing industry, equipping you with expert knowledge of both academic and practical aspects of the discipline.
This programme aims to future-proof your learning and employability across fields such as marketing analytics, sustainability, social media marketing, entrepreneurship, consumer culture, and design thinking. You will also receive rigorous training in critical analysis, contemporary marketing theory, and creative thinking, preparing you for advanced marketing management within contemporary organisations.
Delivered by the triple-accredited University of Liverpool Management School, which holds the prestigious AACSB, AMBA, and EQUIS accreditations, this programme benefits from a thriving international master's community. The School offers comprehensive careers and employability support, including dedicated career specialists and an international employer engagement officer.
Key Program Highlights
- Triple-crown accredited Management School (AACSB, AMBA, EQUIS) — among an elite group of business schools worldwide
- CIM professional qualification exemptions, giving you a significant advantage in the graduate job market
- Cutting-edge curriculum covering design thinking, data-driven marketing, and advanced research methods
- Russell Group university with a strong emphasis on sustainability, inclusivity, and innovation aligned with UN SDGs
Curriculum & Modules
The 12-month programme consists of six compulsory 20-credit modules across two semesters, followed by a 60-credit applied research project or dissertation completed over the summer period. You will need to achieve 180 credits in total to be awarded the full MSc qualification, with a minimum pass grade of 50% in all modules.
Liverpool Marketing Lab 1
20 CreditsAn immersive, practice-oriented module that introduces you to real-world marketing challenges through collaborative lab-based activities, case studies, and authentic assessment tasks that simulate organisational marketing activities.
Liverpool Marketing Lab 2
20 CreditsBuilding on the foundations of Marketing Lab 1, this module deepens your practical marketing capabilities through advanced lab exercises, specialised software tools such as Adobe Creative Cloud, and applied marketing problem-solving.
Macromarketing
20 CreditsThis module examines marketing at a societal level, exploring the interplay between marketing systems, sustainability, ethical consumption, and the broader social and environmental impact of marketing practices.
Researching Marketing
20 CreditsProvides advanced research methods training tailored to marketing contexts, equipping you with both qualitative and quantitative skills needed to design, conduct, and critically evaluate marketing research projects.
Customer Experience
20 CreditsExplores contemporary theories and practices of customer experience management, including multichannel and omnichannel service touchpoints, consumer journey mapping, and the role of AI and digital technologies in service delivery.
Leading Marketing Entrepreneurship
20 CreditsFocuses on the intersection of marketing leadership and entrepreneurship, developing your strategic capabilities in innovation, brand building, and marketing-led venture creation within competitive markets.
Additional Specialist Modules & Final Project
Admission Requirements
The Advanced Marketing MSc is designed for applicants who already have a background in marketing. Admission is competitive, and candidates are assessed on their academic qualifications, relevant experience, and personal statement. All applications and inquiries should be submitted through Uni4Edu.
Academic Requirements
- Undergraduate DegreeA 2:1 Honours degree (or international equivalent) in Marketing, or a degree with at least three marketing-focused modules
- Non-Graduate ApplicantsNon-graduates with very extensive professional marketing experience and/or other prior qualifications may also be considered
- Academic TranscriptsOfficial transcripts from all previously attended higher education institutions are required
- Personal StatementA personal statement outlining your motivation, relevant experience, and career aspirations in advanced marketing
- CV / ResumeA current CV detailing your academic background, professional experience, and any marketing-related achievements
English Language Requirements
- IELTSContact Uni4Edu for the most current minimum overall and component scores
- TOEFLContact Uni4Edu for the most current minimum overall and component scores
- Duolingo English TestAccepted — contact Uni4Edu for the most current minimum overall and component scores
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
The University of Liverpool offers a range of scholarships and funding opportunities for postgraduate students joining the Management School. These awards recognise academic excellence and help reduce the financial burden of studying abroad. Contact Uni4Edu to learn about your eligibility and how to be considered.
Management School Excellence Scholarship
Up to 50% tuition fee discountAwarded to eligible UK, Republic of Ireland, and international applicants joining a Management School MSc course. Candidates are assessed on academic excellence, CV, and personal statement. A first-class degree or equivalent is typically required, and no separate application is necessary.
Liverpool Scholarship for International Students
Up to GBP 7,000 tuition fee discountAvailable to new international postgraduate students who hold a First Class or equivalent undergraduate degree. This prestigious scholarship is designed to support outstanding international students demonstrating academic excellence.
Country-Specific Scholarships
Up to GBP 5,000 tuition fee discountStudents from selected countries including Indonesia, Malaysia, Nigeria, Pakistan, South Korea, Thailand, Turkey, Vietnam, and India may be eligible for dedicated tuition fee discounts. Contact Uni4Edu to check eligibility for your nationality.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Advanced Marketing MSc are equipped with the fundamental skills to undertake advanced marketing management within contemporary organisations. The Management School's dedicated postgraduate careers team provides one-to-one guidance, workshops, seminars, and employability initiatives to help you launch your career in marketing leadership.
Potential Career Roles
Example Graduate Employers
Rankings & Recognition
The University of Liverpool is a founding member of the prestigious Russell Group and is consistently ranked among the top universities both nationally and globally. Its Management School holds the rare triple-crown accreditation from AACSB, AMBA, and EQUIS, placing it among an elite group of business schools worldwide.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business Administration & Management | ARWU GRAS | Rising — contact Uni4Edu for current data |
| Complete University Guide (Overall) | Complete University Guide | #23 in the UK |
| Guardian University Guide (Overall) | The Guardian | #21 in the UK |
| THE Impact Rankings (SDGs) | Times Higher Education | #88 Globally |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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