Marketing Management B.S.

About this Program

• Display competence in the functional areas of business and their interdependencies.
• Employ logical, analytical and technological skills in decision making.
• Develop organizational strategies taking into account internal and external factors.
• Communicate and interact with others in a professional manner.
• Demonstrate exemplary personal and professional behaviors and apply knowledge in a selected area of study.
• Be aware of and engage in a diverse and global society.
• Understand customer needs to inform marketing decisions.
• Create plans for delivering value to customers through product, price, distribution and promotion strategies.
• Understand marketing decisions in a global setting.

Undergraduate Program

Marketing Major

Today, marketing is fast-paced due to the rapid growth of digital technologies, data analytics and fewer geographic boundaries than ever before. A successful marketing career requires strategic thinking and sound analytical capabilities — both quantitative and qualitative — as well as strong interpersonal and communications skills to understand and react to the needs of the customer. Our program is designed so you’ll encounter all the basic challenges in the industry — how a company decides what to sell, which customers and markets to target and how to build and manage relationships for sustained profitability.