Marketing Management B.S.
Syracuse University, United States
Bachelor of Science in Marketing Management
Syracuse University
Marketing Management
Program Overview: Marketing Management B.S. at Syracuse University
The Marketing Management B.S. at Syracuse University's Martin J. Whitman School of Management prepares students to navigate the challenges of today's diverse and dynamic marketplace. Students learn how to understand changing customer needs, identify customer segments, develop global markets, and build sustainable, profitable customer relationships.
In most Whitman marketing courses, experiential learning plays an important role. Like marketing professionals, students work in project teams to develop strategies for new product development, pricing, promotion, and distribution while learning to respond to competitive challenges and evolving social responsibilities.
Graduates are well prepared for promising careers in a broad range of industries including advertising and digital communications, consumer packaged goods, retail management, financial services, consulting, technology, and ecommerce. The program equips you with both the strategic thinking and analytical capabilities needed to thrive in the global marketplace.
Key Program Highlights
- Housed in the Martin J. Whitman School of Management, combining large-university resources with small class sizes and individualized attention
- Experiential, team-based learning where students create real-world marketing strategies for product development, pricing, promotion, and distribution
- The Goodman IMPRESS Program develops leadership, communications, certifications, global context, and industry exploration skills for all Whitman undergraduates
- Marketing Career Exploration trips to prominent New York City firms including visits to companies such as Deloitte Consulting, the NBA, Disney, Bloomberg, and SONY
Curriculum and Modules
The Marketing Management B.S. curriculum combines a strong business core with specialized marketing coursework. In addition to the MAR 255 Principles of Marketing core requirement, students complete a series of required marketing courses that build expertise across all key areas of modern marketing practice.
Principles of Marketing (MAR 255)
3 CreditsFoundational course covering core marketing concepts including market segmentation, consumer behavior, the marketing mix, and strategic marketing planning in both domestic and global contexts.
Marketing Research
3 CreditsStudents learn qualitative and quantitative research methods for gathering, analyzing, and interpreting market data to support informed marketing decisions and strategy development.
Strategic Brand Management
3 CreditsExplores the principles and practices of building, measuring, and managing brand equity. Students examine brand positioning, brand architecture, and long-term brand strategy.
Marketing Communications Strategy
3 CreditsCovers the planning and execution of integrated marketing communications campaigns, including advertising, public relations, digital media, and promotional strategy to stimulate demand.
Consumer Behavior
3 CreditsExamines the psychological, social, and cultural factors that influence consumer decision-making processes. Students learn to apply behavioral insights to develop effective marketing strategies.
Marketing Analytics
3 CreditsIntroduces data-driven marketing techniques including descriptive, predictive, and prescriptive analytics to measure campaign performance, optimize marketing spend, and inform strategic decisions.
Elective Courses
Admission Requirements
Syracuse University welcomes applications from both domestic and international students for the Marketing Management B.S. program. The admissions process is holistic, considering academic achievement, personal qualities, and extracurricular involvement. Apply through Uni4Edu for guided support throughout the entire application process.
Academic Requirements
- Secondary EducationCompletion of an accredited secondary school program or international equivalent with strong academic performance
- SAT/ACT ScoresTest-optional policy; scores are not required and applicants who do not submit scores will not be disadvantaged
- GPAStrong academic record expected; average admitted GPA is approximately 3.8
- Personal StatementA well-crafted personal essay demonstrating your interests, goals, and fit for the program
- Letters of RecommendationAt least one recommendation letter from a teacher or school counselor
English Language Requirements
- TOEFL iBTMinimum score of 90
- IELTSMinimum score of 6.5
- PTE AcademicMinimum score of 68
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Syracuse University offers a range of merit-based and talent-based scholarships for undergraduate students, including international applicants. Many scholarships do not require a separate application and are automatically considered during the admissions review. Contact Uni4Edu for personalized guidance on funding opportunities.
Chancellor's Scholarship
A prestigious merit-based award granted to incoming students who demonstrate outstanding academic achievement, leadership, and community involvement throughout their secondary education.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Marketing Management graduates from the Whitman School are prepared for broad and promising career options across diverse industries. Students complete internships at major companies, participate in sales and business case competitions, and benefit from Marketing Career Exploration trips to prominent firms in New York City and beyond.
Potential Career Paths
Top Employers of Graduates
Rankings and Recognition
Syracuse University is a private research institution founded in 1870, consistently recognized among the top national universities in the United States. The Martin J. Whitman School of Management is accredited by AACSB and holds strong rankings for its business programs.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business and Management Studies | Shiksha Popularity World Ranking | #191 |
| Entrepreneurship | U.S. News & World Report | #13 |
| Study Abroad Programs | U.S. News & World Report | #8 |
| Learning Communities | U.S. News & World Report | #16 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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