Business Administration – Marketing (Co-Op)
Seneca College, Canada
Business Administration – Marketing (Co-Op)
Seneca Polytechnic
Business Administration & Marketing
Program Overview: Business Administration – Marketing (Co-Op)
The Business Administration – Marketing (Co-Op) program at Seneca Polytechnic is a three-year advanced diploma designed to prepare you to become a marketing leader. You will learn to develop, integrate, and execute marketing strategies for new and existing products and services while being challenged to think creatively, analytically, and tactically.
Your learning is advanced through innovative and applied delivery techniques such as problem-based learning, real-life projects, and case study analysis. The co-op stream provides a full-time paid work term completed between academic semesters, giving you valuable hands-on experience in the marketing industry.
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation. Through Seneca's student-run agency, Studio 67, you will work directly with real clients on marketing and media projects, graduating industry-ready with practical portfolio experience.
Key Program Highlights
- CMA-recognized accelerated pathway toward the Chartered Marketer (CM) designation
- Paid co-op work term providing real-world marketing industry experience
- Hands-on learning through Studio 67, Seneca's student-run marketing agency
- Multiple degree pathway options to continue to a bachelor's degree at Seneca or partner institutions
Curriculum & Course Modules
The Business Administration – Marketing (Co-Op) program spans six academic semesters plus a co-op work term, blending core business fundamentals with specialized marketing courses. The curriculum emphasizes practical application through real-life projects, case studies, and problem-based learning delivered in Seneca's hybrid format.
Marketing Fundamentals
3Introduces core marketing principles including market segmentation, targeting, positioning, and the marketing mix. Students learn to analyze consumer needs and develop foundational marketing strategies.
Integrated Marketing Communications
3Covers the development of integrated marketing communication plans for products, concepts, goods, and services. Students learn to coordinate advertising, public relations, digital media, and promotional strategies.
Buyer Behaviour
3Examines the psychological, social, and cultural factors that influence consumer purchasing decisions. Students apply buyer behaviour theory to develop effective marketing strategies and campaigns.
Mathematics of Business and Finance
3Provides essential mathematical skills for business applications including financial calculations, budgeting, and ROI analysis. Students learn to apply quantitative methods to marketing and business decisions.
Strategic Analysis
4Focuses on analyzing market environments, competitive landscapes, and organizational capabilities to formulate marketing strategies. Students develop skills in strategic planning and decision-making for marketing contexts.
New Product Launch
3Covers the full product development and launch cycle from concept to market entry. Students learn to determine strategies for developing new or modified marketing concepts that respond to evolving market needs.
Elective & General Education Courses
Admission Requirements
Admission to the Business Administration – Marketing (Co-Op) program requires meeting academic prerequisites and English language proficiency standards. International applicants should contact Uni4Edu for guidance on country-specific equivalencies and document requirements.
Academic Requirements
- Secondary EducationOntario Secondary School Diploma (OSSD) or international equivalent
- English PrerequisiteGrade 12 C or U English, or equivalent course
- Mathematics PrerequisiteGrade 12 C or U, or Grade 11 U or M Mathematics, or equivalent
- Minimum Age18 years old at the start of the program (for international applicants)
- Co-Op EligibilityStudents must maintain academic eligibility requirements to participate in the co-op work term
English Language Requirements
- IELTS AcademicMinimum overall band score of 6.0 with no band below 5.5
- TOEFL iBTMinimum score of 80 with no skill below 20
- Duolingo English TestMinimum score of 105 to 110
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Seneca Polytechnic offers several funding opportunities for international students, including automatic entrance scholarships and merit-based awards. Contact Uni4Edu for personalized guidance on maximizing your financial support.
Seneca Entrance Scholarship for International Students
Up to CAD 5,000Automatically awarded to eligible international students who confirm their full-time program choice. The scholarship amount is based on the number of years of study, with a CAD 2,000 tuition credit applied first and additional amounts deposited after Day 10 of each academic year.
Diploma-to-Degree Scholarship
CAD 2,500Available to graduates who pursue a Seneca degree program after completing their advanced diploma. This scholarship supports students continuing their education through Seneca's academic pathway options.
Seneca Awards, Scholarships & Bursaries
CAD 50 to CAD 5,000Seneca offers various internal scholarships and bursaries based on academic achievement and financial need. Enrolled students can apply for program-specific and general awards throughout their studies.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects & Opportunities
Graduates of the Business Administration – Marketing (Co-Op) program are equipped with the technical proficiency, analytical skills, and creative thinking needed to thrive in diverse marketing roles. Seneca's strong industry partnerships and co-op experience give you a competitive edge in the Canadian job market.
Potential Career Roles
Top Employers of Seneca Graduates
Rankings & Recognition
Seneca Polytechnic is one of Canada's largest and most respected polytechnic institutions, recognized for its career-focused programs and strong industry connections. While polytechnics are not typically included in traditional university ranking systems like QS or THE, Seneca holds significant standing in national assessments.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business & Management Programs | Ontario Colleges | Top Ranked in Ontario |
| Marketing (CMA Pathway) | Canadian Marketing Association | Accelerated CM Pathway |
| Academic Pathways to University | Ontario Transfer System | #1 in Ontario |
| Animation Programs | Animation Career Review | #4 Worldwide |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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