Marketing
Salve Regina University Campus, United States
Bachelor of Science in Marketing
Salve Regina University
Marketing
Bachelor of Science in Marketing at Salve Regina University
The Bachelor of Science in Marketing at Salve Regina University provides students with a robust understanding of the strategies and techniques essential for promoting products, services, and ideas in today's rapidly evolving marketplace. The program combines coursework in consumer behavior, market research, data analytics, and digital marketing to develop the analytical, creative, and strategic skills you need to succeed.
Emphasizing real-world applications, the major offers experiential learning opportunities where you can examine the complexities of consumer preferences, market trends, and competitive dynamics. You will gain hands-on experience through internships, projects, and case studies, refining your ability to design and execute effective marketing campaigns across diverse platforms and industries.
Housed within the Jean and David W. Wallace Department of Business and Economics, the marketing program is accredited by the International Accreditation Council for Business Education (IACBE). Located on a stunning 80-acre campus overlooking the Atlantic Ocean in Newport, Rhode Island, Salve Regina provides a unique learning environment that blends a strong liberal arts foundation with comprehensive business education.
Key Program Highlights
- IACBE-accredited program blending creative and quantitative content with a focus on marketing strategy and value creation
- Required internship experience providing at least 120 hours of professional work at an approved site before graduation
- Active American Marketing Association (AMA) chapter with participation in national competitions against top institutions
- Option to begin a combined bachelor's/MBA program during senior year, saving time and accelerating your career
Curriculum and Modules
The Marketing B.S. curriculum provides a blend of creative and quantitative content with an emphasis on marketing decision making and the development of marketing strategies to create and deliver value to the consumer. Students complete 41-44 credits of core courses and 66 credits of major courses, including six elective credits in marketing or related fields and a required 3-credit internship.
Principles of Marketing
3 CreditsAn introductory course covering fundamental marketing concepts, including market segmentation, targeting, positioning, and the marketing mix. Students learn to analyze consumer needs and develop strategies to create and deliver value.
Consumer Behavior
3 CreditsExplores the psychological, social, and cultural factors that influence consumer purchasing decisions. Students examine how marketers use behavioral insights to develop effective strategies and campaigns.
Market Research and Data Analytics
3 CreditsCovers research methodologies, data collection techniques, and analytical tools used to gather market intelligence. Students learn to interpret data and translate findings into actionable marketing recommendations.
Digital Marketing
3 CreditsExamines digital marketing channels including social media, search engine optimization, email marketing, and content strategy. Students develop skills to plan and execute integrated digital campaigns.
Strategic Marketing Management
3 CreditsA capstone-level course where students work in teams to identify business opportunities, conduct SWOT analyses, perform market research, and develop comprehensive marketing and business plans.
Professional Internship in Business
3 CreditsA required experiential learning course where students complete at least 120 hours of professional work at an approved site, applying marketing concepts in real-world settings across various industries.
Marketing Electives
Admission Requirements
Salve Regina University reviews applications holistically, considering academic preparation, personal interests, and involvement. The university has a test-optional admissions policy, and all applications are processed through Uni4Edu to ensure a streamlined experience for international students.
Academic Requirements
- High School DiplomaCompletion of a college preparatory program equivalent to four years of high school, including English, mathematics, science, social science, and foreign language
- GPAAverage GPA of admitted freshmen is approximately 3.4 on a 4.0 scale
- Standardized TestsSAT and ACT scores are optional; submitting scores will not disadvantage applicants who choose not to
- Personal EssayA personal statement or essay demonstrating your interests, goals, and fit for the university community
- Recommendation LetterAt least one letter of recommendation from a teacher, counselor, or other academic reference
English Language Requirements
- TOEFLRequired for non-native English speakers; contact Uni4Edu for minimum score details
- IELTSAccepted as proof of English proficiency; minimum score typically 6.5
- Duolingo English TestAlso accepted as a recognized test of English proficiency
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Salve Regina University is committed to making education accessible and offers both need-based and merit-based financial aid to undergraduate students, including international applicants. Contact Uni4Edu for personalized guidance on available funding opportunities.
Merit-Based Academic Scholarship
Awarded to incoming students based on academic achievement, GPA, and overall application strength. These scholarships are renewable for up to four years provided students maintain satisfactory academic progress.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects for Marketing Graduates
Marketing graduates from Salve Regina University are well-equipped for a wide range of career opportunities in brand management, market research, digital marketing, sales, and related fields. The program's emphasis on experiential learning, internships, and participation in organizations like the American Marketing Association prepares students to drive business growth and navigate the evolving global marketing landscape.
Potential Career Paths
Industries and Employers
Rankings and Recognition
Salve Regina University is consistently recognized among the top regional universities in the northern United States. The university's commitment to undergraduate teaching, social mobility, and student value has earned it multiple accolades from leading ranking organizations.
| Subject | Ranking Body | Rank |
|---|---|---|
| Marketing (Bachelor's) | College Factual | #271 |
| Marketing in Rhode Island | College Factual | #6 |
| Business, Management & Marketing | College Factual | #624 |
| Social Mobility Performance | U.S. News & World Report | #36 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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