Marketing (English) - Non Thesis Program
Tuzla Campus, Turkey
Master of Arts in Marketing (English) - Non-Thesis Program
Istanbul Okan University
Marketing
Program Overview: Marketing (Non-Thesis) at Istanbul Okan University
The Master of Arts in Marketing (Non-Thesis) at Istanbul Okan University is designed for professionals and graduates who want to deepen their expertise in modern marketing strategies without the requirement of a thesis dissertation. Taught entirely in English, this program equips students with advanced knowledge in consumer behavior, digital marketing, brand management, and strategic marketing planning within a practice-oriented academic environment.
Istanbul Okan University, founded in 1999 and operating since the 2003-2004 academic year, is recognized for its motto of being the university closest to business life. The university combines theory and practice by employing academic staff who are experts in their fields, and focuses on practice-oriented studies that prepare students for the business world from day one.
As a non-thesis program, students complete a comprehensive set of coursework modules and a graduation project instead of a traditional thesis, making this track ideal for those seeking to advance their career quickly. The program benefits from Istanbul's position as a major economic hub, offering networking and internship opportunities across diverse industries.
Key Program Highlights
- Fully English-taught program with no thesis requirement, allowing faster entry into the workforce
- Practice-oriented curriculum designed in collaboration with industry professionals and business leaders
- Access to Erasmus+ exchange agreements with over 200 European universities and ISEP global network
- ACBSP-accredited business school ensuring internationally recognized quality standards
Curriculum and Modules
The Marketing (Non-Thesis) program features a structured curriculum combining core marketing theory with practical applications across three semesters. Students complete required modules in foundational marketing disciplines, select electives to customize their specialization, and finalize their studies with a capstone graduation project.
Strategic Marketing Management
8 ECTSCovers the development and implementation of marketing strategies including market analysis, competitive positioning, segmentation, targeting, and the formulation of comprehensive marketing plans for diverse business environments.
Consumer Behavior and Market Research
8 ECTSExplores psychological, social, and cultural factors influencing consumer decision-making, alongside qualitative and quantitative research methodologies used to gather and analyze market data for strategic insights.
Digital Marketing and Social Media
8 ECTSExamines digital marketing channels including SEO, SEM, content marketing, social media strategy, email marketing, and analytics tools used to measure campaign performance and ROI in the digital landscape.
Brand Management and Communication
8 ECTSFocuses on building, managing, and sustaining strong brands through integrated marketing communications, brand equity measurement, storytelling techniques, and reputation management across global markets.
Marketing Analytics and Data-Driven Decision Making
8 ECTSIntroduces statistical tools and data analytics frameworks used in marketing, including customer lifetime value analysis, predictive modeling, A/B testing, and dashboard reporting for evidence-based marketing decisions.
Graduation Project
10 ECTSA capstone project replacing the traditional thesis, requiring students to apply their accumulated marketing knowledge to solve a real-world business challenge, produce a comprehensive report, and present their findings to a faculty panel.
Elective Modules
Admission Requirements
The Marketing (Non-Thesis) master's program at Istanbul Okan University welcomes applications from graduates of all disciplines who wish to develop expertise in marketing. All applications and inquiries are handled exclusively through Uni4Edu, ensuring a streamlined and supported admissions experience.
Academic Requirements
- Bachelor's DegreeA recognized undergraduate degree from an accredited institution in any field of study
- Minimum GPAMinimum cumulative GPA of 2.00 out of 4.00 or equivalent
- ALES/GRE RequirementNot required for non-thesis programs; contact Uni4Edu for the latest updates
- Work ExperienceNot mandatory, but relevant professional experience is valued
- InterviewMay be required at the discretion of the admissions committee; Uni4Edu will guide you through the process
Language Requirements
- TOEFL iBTMinimum score of 79
- Okan University Proficiency TestMinimum score of 60 out of 100
- English Preparatory YearAvailable for students who do not meet the English proficiency threshold upon arrival
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Istanbul Okan University offers various scholarship and financial aid opportunities for international master's students based on academic merit and other criteria. Uni4Edu can help you identify and apply for the most suitable funding options for your situation.
International Student Merit Scholarship
A merit-based scholarship available to high-achieving international students admitted to graduate programs, offering partial tuition coverage based on academic performance and GPA.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Marketing (Non-Thesis) master's program at Istanbul Okan University are well-positioned for leadership roles in marketing and business. The university's strong emphasis on connecting education with business life, combined with Istanbul's thriving economic landscape, provides excellent career advancement opportunities.
Potential Career Paths
Industries and Employers Hiring Graduates
Rankings and Recognition
Istanbul Okan University has earned recognition in several international and national ranking systems, reflecting its growing academic reputation and commitment to quality education. The university holds accreditations from YOK, ACBSP, and MUDEK, and participates in global exchange networks including Erasmus+ and ISEP.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #70 in Turkey |
| Liberal Arts & Social Sciences | EduRank | #109 in Turkey |
| Overall (National) | Webometrics | #108 in Turkey |
| Overall (Global) | Scimago Institutions Rankings | Top 3500 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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