Strategic Marketing and Research Analysis
Kitchener Campus (Main), Canada
Strategic Marketing and Research Analysis
Conestoga College
Marketing & Research Analysis
Program Overview: Strategic Marketing and Research Analysis
The Strategic Marketing and Research Analysis program at Conestoga College is a one-year Ontario College Graduate Certificate designed to prepare you for a career in the high-demand field of marketing research and business intelligence. Marketing research affects every aspect of a business including brand, product, customer service, marketing, and sales, and this program equips you with the skills to leverage data-driven insights for strategic decision-making.
Throughout this program, you will formulate research questions, develop research designs, execute research from primary and secondary sources, perform data analysis, and interpret results. You will leverage key insights to prepare and communicate complex business recommendations through data-driven presentations and storytelling to recommend corporate strategy.
With an emphasis on emerging research tools and techniques, this program empowers you to tackle real-world problems, engage in critical business decision-making, and implement strategic solutions to foster business growth. As more organizations rely on data to drive strategic planning, graduates with these capabilities are increasingly sought after across industries.
Key Program Highlights
- Hands-on experience with industry tools such as Qualtrics, Tableau, and AI-driven research technologies
- Marketing Research Consultancy Capstone Project working on simulated real-life client research projects
- Focus on emerging techniques including Text Analytics, Web Analytics, Social Listening, and ChatBot Research
- Strong emphasis on strategic presentations and data-driven storytelling for corporate audiences
Curriculum & Modules
The Strategic Marketing and Research Analysis curriculum blends foundational marketing theory with advanced research methodology and cutting-edge analytical tools. Across two semesters, you will progress from core marketing management principles to sophisticated research consulting, culminating in a comprehensive capstone project that bridges theory and practical application.
Marketing Management
Core ModuleIntroduction to traditional marketing concepts, analyses, and activities that comprise marketing management. Topics include marketing strategy, segmentation, product management, pricing, and the basic formulas marketers use to measure and plan marketing activities.
Questionnaire Design and Survey Research
Core ModuleDevelop research questionnaires in the context of consumer behaviour and public opinion. Focus on the structure, design, and construction of questions including open-ended, multiple choice, ranking, paired comparison, summated scales, and attitude scales, using tools such as Qualtrics.
Professional Communications and Reporting
Core ModuleDevelop workplace communication skills for a professional research environment. Topics include stakeholder communication, cultural competency, emotional intelligence, negotiation, conflict resolution, and creating strategic visualizations, webinars, and dashboards.
Data Analysis and Interpretation
Core ModulePerform sophisticated data analysis using statistical methods and business intelligence tools. Learn to interpret research results accurately and translate complex data sets into actionable business insights and strategic recommendations.
Emerging Research Techniques
Core ModuleExplore emerging marketing research techniques ranging from Insight Communities to Text Analytics to Web Analytics. Software and topics include Tableau, Artificial Intelligence, Virtual Assistant Technology, Social Listening, Micro-Data, and ChatBot Research.
Marketing Research Consultancy Capstone Project
Core ModuleA comprehensive capstone experience managing simulated client research consulting projects. The entire research process is covered, from project inception and creation of objectives to the final presentation of a written report, bridging theory and real-world application.
Elective & Specialization Options
Admission Requirements
Admission to the Strategic Marketing and Research Analysis program is competitive and requires a completed postsecondary credential. International applicants must also demonstrate English language proficiency. All applications and inquiries are handled through Uni4Edu — reach out to our team for personalized guidance through the entire application process.
Academic Requirements
- Academic CredentialA completed bachelor's degree, diploma, or equivalent postsecondary credential from a recognized institution
- Minimum AverageContact Uni4Edu for current data on minimum GPA or percentage requirements
- International CredentialsTranscripts from outside Canada require a document-to-document general evaluation through an approved provider such as ICAS or WES
- BackgroundA background in business, marketing, or a related field is recommended but not always required
- Technology RequirementsStudents must have a personal device that meets the program's specified technology requirements
English Language Requirements
- IELTSOverall band of 6.5 with no individual band less than 6.0
- TOEFL iBTMinimum overall score of 88 with a minimum of 21 in each section
- PTE AcademicMinimum overall score of 58 with no communicative skills score below 50
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Conestoga College administers over 400 awards, bursaries, and scholarships worth more than CAD 4.6 million each year, including CAD 2 million in donor-funded awards. International students enrolled in this program may be eligible for several funding opportunities. Contact Uni4Edu for personalized assistance in identifying and applying for scholarships.
Regional Graduate Program Entrance Scholarship
CAD 1,500Automatically considered for all international applicants beginning studies in the Fall, Winter, or Spring terms. Applicants are ranked based on past academic performance and highest academic average. No separate application is required.
CSI Leadership Awards
CAD 2,500Four awards available to Conestoga College students who have demonstrated leadership in areas such as community service, international engagement, intercultural understanding, promotion of diversity, intellectual pursuits, or artistic and athletic endeavours.
Academic Excellence Awards
CAD 500Available to students who have demonstrated outstanding academic performance by achieving an 85% average or higher in their area of study in the previous semester. Multiple awards are distributed each term.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Strategic Marketing and Research Analysis program are well-positioned to enter the growing field of marketing research and business intelligence. As organizations increasingly rely on data to drive strategic planning and decision-making, there is strong demand for professionals capable of performing sophisticated business intelligence tasks and translating research into actionable strategy.
Potential Job Roles
Types of Employers
Rankings & Recognition
Conestoga College is a leading Canadian Institute of Technology and Advanced Learning, recognized nationally for its career-focused education, applied research, and high graduate employment rates. While Conestoga is a polytechnic institution and does not appear in traditional global university rankings such as QS or THE, it holds strong national and regional recognition for program quality and industry outcomes.
| Subject | Ranking Body | Rank |
|---|---|---|
| Co-op Programs | CourseCompare | #3 in Canada |
| Cybersecurity Certifications | CourseCompare | #1 in Canada |
| Engineering Technology | University Magazine | #6 in Canada |
| Culinary Schools | University Magazine | #3 in Canada |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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