Business - Marketing
Kitchener Campus (Main), Canada
Business - Marketing
Conestoga College
Business & Marketing
Business - Marketing Program Overview
The Business - Marketing program at Conestoga College is a two-year Ontario College Diploma designed for individuals seeking a comprehensive overview of the marketing industry. The program focuses on the fundamental principles of marketing and equips graduates with hands-on skills to gain employment across a wide range of marketing roles.
You will study courses in advertising, graphic design, internet marketing, research, sales, digital marketing, and retail while developing essential teamwork, communication, and general business skills. In addition, you will participate in the design and presentation of a marketing plan and gain a solid understanding of today's marketing landscape.
Conestoga College is an Accredited Partner of the Canadian Professional Sales Association (CPSA), and this program provides all 35 hours of prerequisite education toward the Certified Sales Associate designation. After completing the diploma, graduates may pursue advanced standing toward a Bachelor of Business Administration (Honours) in International Business Management.
Key Program Highlights
- CPSA-accredited program providing a pathway to the Certified Sales Associate designation
- Hands-on curriculum covering digital marketing, advertising, graphic design, and sales
- Pathway to a Bachelor of Business Administration (Honours) through advanced standing
- Over 400 awards, scholarships, and bursaries available to Conestoga students annually
Curriculum & Course Modules
The Business - Marketing diploma requires the successful completion of 21 compulsory courses spread across four semesters over two years. The curriculum blends marketing theory with practical application, ensuring you graduate with both the knowledge and the portfolio to enter the workforce confidently.
Marketing Fundamentals
CoreIntroduces the core principles of marketing including the marketing mix, consumer behaviour, market segmentation, and the role of marketing within business organizations.
Digital Assets and Video Marketing
CoreCovers the creation and management of digital marketing assets and video content for promotional campaigns across multiple platforms.
Marketing Research
CoreTeaches quantitative and qualitative research methodologies used to analyze market trends, consumer preferences, and competitive landscapes to inform marketing decisions.
Business Communications
CoreDevelops reading, writing, and critical thinking skills needed for academic and workplace success, including planning, drafting, and revising professional documents.
Business Mathematics
CoreProvides a mathematical basis for personal and business financial decisions through modules covering arithmetic, algebra, ratio-proportion, and graphing with business applications.
Computer Applications for Business
CoreCovers effective use of the Windows operating system, word processing, business presentations, and spreadsheet applications essential for modern business environments.
Elective Options
Admission Requirements
Admission to the Business - Marketing diploma program is based on meeting specific academic prerequisites. International applicants must also demonstrate English language proficiency. Contact Uni4Edu for personalized guidance on your application and to confirm the most current requirements.
Academic Requirements
- Secondary EducationOntario Secondary School Diploma (OSSD) or equivalent international credential
- English RequirementGrade 12 compulsory English, C stream (min 60%) or U stream (min 50%), or equivalent
- Mathematics RequirementGrade 11 Mathematics, C (min 65%), M/U/C (min 55%), or U (min 55%), or equivalent
- Minimum Academic AverageMinimum average of 60% calculated from submitted marks of required subjects
- Mature Student OptionApplicants 19 years of age or older may qualify under mature student status
English Language Proficiency (International Students)
- IELTS AcademicOverall band of 6.0 with no band less than 5.5
- TOEFL iBTMinimum score of 80 with no individual skill less than 20
- Duolingo English TestMinimum score of 110
Required Documents
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Conestoga College is committed to supporting students financially, with over 400 awards, scholarships, and bursaries available each year. International students may also be eligible for merit-based scholarships. Contact Uni4Edu for guidance on funding opportunities relevant to your profile.
International Academic Merit Scholarship
A merit-based scholarship available to international students enrolling in fall, winter, and spring semesters who demonstrate strong academic performance in their previous studies.
Conestoga Students Inc. Sporting Scholarship
CAD 1,000Awarded to college athletes or students who volunteer in the athletic community and have demonstrated devotion and academic excellence, selected by varsity coaches.
Conestoga College Awards & Bursaries
VariesOver 400 awards and bursaries funded through partnerships with local business and industry leaders are available to Conestoga students across all programs each year.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Business - Marketing diploma program are prepared for entry-level marketing positions across a wide range of employment settings. Conestoga College is recognized for strong graduate employment outcomes, and the CPSA accreditation adds a professional credential advantage to your resume.
Potential Job Roles
Typical Employment Settings
Rankings & Recognition
Conestoga College is a leading polytechnic institution in Ontario, Canada, consistently recognized for its career-focused education, high graduate employment rates, and strong industry partnerships. While it does not appear in traditional global university rankings due to its polytechnic designation, it has earned significant national and regional recognition.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business Programs | CourseCompare | Top Rated in Ontario |
| Cybersecurity Certifications | CourseCompare | #1 in Canada |
| Early Childhood Education | CourseCompare | #1 in Canada |
| Culinary Arts | University Magazine | #3 in Canada |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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