Marketing (Thesis)

The Programme is for students who would like to specialise in Finance, which aims to boost the efficiency of marketing activities in business organisations. The Programme enables students to acquire knowledge of the basic principles and concepts, the relevant theories and practices. Students who are enrolled in the non-thesis programme must pass 10 courses successfully, which makes 90 ECTS credits in total, and students who are enrolled in the thesis programme must pass 8 courses, which makes 120 ECTS credits in total. Courses take place on Taksim Campus, which has a well-stocked library, wireless internet, study and recreation areas, and is near to underground and bus stations, and the funicular. The Programme offers a Turkish-medium education.

Learning Outcomes

Students:

• Follow and interpret the developments regarding their field.
• Plan, coordinate, carry out, and finalise the scientific research processes.
• Assess the efficiency of marketing activities.
• Identify the possible problems regarding Marketing.
• Gather, analyse, and interpret information about Marketing the business organisations need in accordance with the principles of scientific method.
• Assess the efficiency of marketing strategies, make strategic planning, and informing the senior managers.
• Come up with creative solutions to Marketing problems.
• Follow, and apply the Marketing instruments and techniques.

Career Opportunities

Graduates of the Programme work in various positions at the Marketing departments of public institutions, firms, private institutions involved in Marketing research. They can also work as research assistants, lecturers, and faculty members at the relevant department of universities.