Marketing - Hospitality and Tourism BSBA
Auburn University at Montgomery Campus, United States
Marketing - Hospitality and Tourism BSBA
Auburn University at Montgomery
Marketing, Hospitality & Tourism
Marketing - Hospitality and Tourism BSBA Overview
The Marketing - Hospitality and Tourism BSBA at Auburn University at Montgomery (AUM) prepares you to master the skills and knowledge needed to appeal to customers in the constantly changing business environment. You will study a dynamic blend of core marketing principles alongside specialized electives in hospitality and tourism, equipping you for careers in marketing management, marketing research, advertising and promotion, and sales within the hospitality sector.
Your professors will coach you in a student-centric setting where you choose among various electives in areas of interest like tourism and hospitality. In addition to these electives, you will complete a common body of marketing courses beyond the core classes required by the AACSB-accredited College of Business, giving you a solid business foundation alongside your specialization.
As a business student at AUM, you will have the ability to travel on short-term trips or study abroad programs to observe various markets in major U.S. cities and internationally. Marketing students at AUM have interned with companies like Leadership Alabama, Sherwin Williams, Girl Scouts of Alabama, and Renaissance Montgomery Hotel and Spa at the Convention Center, providing valuable real-world experience before graduation.
Program Highlights
- AACSB-accredited College of Business — the only business school in the Montgomery area with both undergraduate and graduate AACSB accreditation
- Specialized hospitality and tourism electives integrated with a comprehensive marketing curriculum
- Study abroad and travel opportunities to observe diverse markets in major U.S. cities and abroad
- Industry internship partnerships with leading hospitality and business organizations in the Montgomery region
Curriculum & Modules
The Marketing - Hospitality and Tourism BSBA curriculum combines a strong business core with specialized marketing and hospitality coursework. You will complete lower-division business prerequisites before advancing to upper-level marketing and hospitality electives, culminating in a strategic capstone experience that integrates all areas of business knowledge.
Foundations of Marketing
3 CreditsAn introduction to the principles of marketing, covering market analysis, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics in a business environment.
Business Communication
3 CreditsDevelops oral and written communication skills essential for the business environment, emphasizing interpersonal communication, professional development, and writing-intensive practice as the introductory class to the integrated core business curriculum.
Ethical Leadership Development
3 CreditsEnables students to demonstrate leadership skills while incorporating ethical decision making, critical thinking, diversity and global competencies, and oral communication skills in a simulated business environment.
Managing Systems, Technology and Data
3 CreditsIntroduces management information systems concepts from an enterprise-wide perspective, exploring the integration of information systems to support real-time decision making in a global business environment with emphasis on data analysis.
Hospitality and Tourism Management
3 CreditsExamines the key elements of hospitality and tourism operations including lodging, food and beverage, event planning, sales and marketing, and revenue management within the tourism and hospitality industry.
Strategic Management Capstone
3 CreditsIntegrates knowledge gained throughout the core business curriculum, honing your ability to think about how organizations gain sustainable competitive advantage by crafting integrated business strategy.
Hospitality and Tourism Electives
Admission Requirements
Auburn University at Montgomery welcomes international students and maintains a straightforward admissions process. To apply for the Marketing - Hospitality and Tourism BSBA, submit your application and supporting documents through Uni4Edu, which will guide you through every step of the process.
Academic Requirements
- High School DiplomaCompleted secondary education with official transcripts (translated into English if necessary)
- Minimum GPA2.3 on a 4.0 scale (approximately 73%)
- Standardized TestsTest-optional admissions policy; ACT minimum composite 18 or SAT minimum combined 860 if submitted
- Financial DocumentationBank statement showing at least USD 30,380 available, plus Affidavit of Support/Sponsor Letter
- Transcript EvaluationInternational transcripts may require evaluation by an independent credentials evaluator
English Language Requirements
- TOEFLMinimum 61 (iBT) or 500 (paper-based)
- IELTSMinimum overall band score of 5.5
- Other Accepted TestsPTE minimum 44 or Duolingo minimum 100
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships & Funding
Auburn University at Montgomery offers a variety of international scholarships to help offset educational costs. Qualified international students may receive up to USD 4,000 per year in scholarship funding. Contact Uni4Edu for personalized guidance on scholarship eligibility and application procedures.
AUM International Student Scholarship
Up to USD 4,000 per yearAvailable to qualified international students based on academic merit. This renewable scholarship helps reduce the cost of attendance for undergraduate international students at AUM.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects
Graduates of the Marketing - Hospitality and Tourism BSBA are well-positioned for diverse careers in the growing hospitality, tourism, and marketing industries. AUM's strong employer relationships in Montgomery and the River Region ensure that graduates are recognized as work-ready professionals, and the program's internship opportunities provide a head start in building your professional network.
Potential Career Paths
Potential Employers
Rankings & Recognition
Auburn University at Montgomery is consistently recognized as one of the top regional universities in the American South. The university's College of Business holds prestigious AACSB accreditation for both its undergraduate and graduate programs, placing it among an elite group of business schools worldwide.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business | EduRank | #545 in USA |
| Business (AACSB Accreditation) | AACSB International | Top 6% Worldwide |
| Undergraduate Teaching | U.S. News & World Report | #22 in South |
| Overall University | EduRank | #699 in USA |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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