MBA – Marketing
New York Campus, United States
Master of Business Administration (MBA) – Marketing Specialization
Adelphi University
Business Administration – Marketing
MBA – Marketing Specialization at Adelphi University
The MBA with a Marketing Specialization at Adelphi University's Robert B. Willumstad School of Business is designed to develop your business acumen across core areas such as accounting, finance, management, and marketing. The program emphasizes practical skills, analytic abilities, and leadership qualities, preparing you to manage and grow in a competitive, global marketplace.
Offered through an AACSB-accredited business school — a distinction held by only approximately 5% of business schools worldwide — the program delivers a rigorous curriculum that balances foundational business knowledge with specialized marketing expertise. You can complete the program on a full-time or part-time basis, with flexible scheduling options including evening, online, and hybrid course formats.
Located in Garden City, New York, just 23 miles from New York City, Adelphi provides unparalleled access to internship and networking opportunities with major corporations. The marketing specialization requires 12 credits of focused coursework, including 9 credits in marketing disciplines and a 3-credit elective, allowing you to tailor your studies to your specific career goals.
Key Program Highlights
- AACSB-accredited business school, a distinction held by only about 5% of business schools globally
- Flexible format with full-time and part-time options, completable in as little as 12 months
- Access to Bloomberg terminals in the James Riley Jr. Trading Room for hands-on financial research experience
- Proximity to New York City offering extensive internship and networking opportunities with leading companies
Curriculum and Course Modules
The MBA program requires between 33 and 51 credits depending on your prior academic preparation. It includes prerequisites (up to 6 credits), a foundation core of 18 credits, an advanced core of 21 credits, and 12 credits of specialization and electives. Some foundation courses may be waived based on relevant prior coursework completed with a grade of B or higher.
Managerial Accounting
3 CreditsAn introduction to accounting information needs of management, emphasizing the usefulness of accounting data in evaluating alternative courses of action and controlling operations. Covers operational and capital budgeting, activity-based costing, cost-volume-profit analysis, and standard costing.
Ethical Leadership and Management Styles
3 CreditsExplores ethical frameworks and leadership approaches essential for managing organizations responsibly. Students develop critical thinking skills around corporate governance, stakeholder management, and ethical decision-making in complex business environments.
Marketing Management
3 CreditsCovers core marketing principles including market analysis, consumer behavior, segmentation, targeting, and positioning. Students learn to develop comprehensive marketing strategies aligned with organizational objectives in both domestic and international markets.
Digital Marketing Strategy
3 CreditsFocuses on the rapidly evolving digital marketing landscape, including social media marketing, search engine optimization, content marketing, and data-driven campaign management. Students gain practical skills in navigating digital channels to build brand awareness and drive customer engagement.
Corporate Finance
3 CreditsDevelops problem-solving and critical thinking skills in financial management, covering the valuation of stocks and bonds, risk-return relationships, and capital structure decisions. Students learn discounted cash flow and relative valuation techniques for financial securities.
Strategic Management (Capstone)
3 CreditsThe required capstone course integrating knowledge from all prior coursework into a comprehensive strategic perspective. Students analyze real-world business cases and develop strategic plans that demonstrate their ability to lead organizations in a competitive global marketplace.
Elective Options
Admission Requirements
Adelphi University welcomes applicants from all academic backgrounds for the MBA – Marketing program. The admissions process is designed to identify motivated candidates who demonstrate strong academic potential and a commitment to professional growth. All applications and inquiries are handled through Uni4Edu.
Academic Requirements
- Undergraduate DegreeFour-year bachelor's degree, or equivalent, in any discipline from an accredited institution
- Minimum GPA3.0 on a 4.0 scale (GMAT may be required if GPA is below 3.0)
- GMAT/GRENot required for most applicants; may be required if GPA is below 3.0
- Work ExperienceNo prior business experience required; applicants from diverse professional backgrounds are welcome
- Transcript EvaluationCourse-by-course evaluation from a recognized credential evaluation service required for international transcripts
English Language Requirements
- TOEFL iBTMinimum 74 (no subscore below 16; MyBest scores accepted)
- IELTSMinimum 6.0 overall
- Duolingo English TestMinimum 110
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
Adelphi University offers a range of financial support options for graduate business students. Thanks to generous donor support, there are numerous scholarships available specifically for business students at the graduate level. Contact Uni4Edu for personalized guidance on funding opportunities available to you.
Willumstad School of Business Graduate Scholarship
Merit-based scholarship available to MBA students enrolled in the Robert B. Willumstad School of Business. Awards are based on academic achievement and professional potential.
Flex MBA Financial Aid Award
Up to USD 5,000 annuallyAnnual financial aid award available for on-campus Flex MBA students, designed to help offset the cost of graduate business education at Adelphi University.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects for MBA Marketing Graduates
Graduates of Adelphi's MBA – Marketing program are prepared to lead marketing campaigns, develop brand strategies, and navigate the evolving digital marketing landscape. With New York City just a train ride away, Adelphi connects you to extensive internship and career networking opportunities through its Center for Career and Professional Development.
Potential Career Roles
Industries and Employers Hiring MBA Marketing Graduates
Rankings and Recognition
Adelphi University has earned consistent recognition from major ranking bodies for its academic quality, student outcomes, and commitment to social mobility. The Robert B. Willumstad School of Business is AACSB-accredited and has been named among The Princeton Review's Best Business Schools.
| Subject | Ranking Body | Rank |
|---|---|---|
| Part-Time MBA | U.S. News & World Report | Nationally Ranked |
| Undergraduate Business | Poets&Quants | #1 on Long Island |
| Social Mobility | U.S. News & World Report | #117 |
| Online MBA | The Princeton Review | Best Online MBA Programs |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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