Digital Marketing Management MSc

The Digital Marketing Management MSc is a one‑year full‑time postgraduate course located at the University of Westminster’s Marylebone campus in central London. It begins with a digital marketing bootcamp that introduces students to contemporary media tools, emerging trends such as AI and machine learning, and the psychology of the digital consumer. Core modules cover digital customer experience, consumer psychology and research, digital marketing and innovation, digital marketing strategy and leadership, web design and analytics, social media and content marketing, and search marketing and lead generation. Optional specialist short courses allow learners to develop in‑demand skills in SEO, PPC, Excel for marketers and MailChimp without additional cost. Assessment combines practical projects, presentations, blogs and a final major project that can be a dissertation or consultancy report tailored to industry needs. The programme is accredited by the Chartered Institute of Marketing, the Institute of Data and Marketing and the Digital Marketing Institute, granting exemptions toward professional marketing qualifications. Graduates are prepared for roles such as digital marketing analyst, campaign manager, SEO specialist and social media specialist, and benefit from strong industry links, guest lectures, live briefs and placement opportunities with organisations including IBM and Mail Online.