Marketing BSBA
Dayton University Campus, United States
Bachelor of Science in Business Administration in Marketing
University of Dayton
Marketing
Marketing BSBA at the University of Dayton
The Marketing BSBA at the University of Dayton teaches you to identify, understand, and satisfy the needs of consumers and organizations. You will learn to see the big picture of the overall marketing process while exploring specializations such as advertising, product development, sales, social media, and digital analytics.
Housed within the AACSB-accredited School of Business Administration, this program combines rigorous academic coursework with hands-on experiential learning. During your senior capstone course, you will design a comprehensive marketing plan for a real organization, applying buyer behavior and market research concepts to deliver practical results.
Marketing majors also have the option to earn a concentration in Insight Selling or Digital Marketing by selecting electives from a focused list of courses. The program is supported by the university's BWISE requirement, which gets students out of the classroom and into companies, communities, and the world to lead, learn, and gain real experience.
Program Highlights
- AACSB-accredited School of Business Administration, representing the highest standard of achievement for business schools worldwide
- Optional concentrations in Insight Selling or Digital Marketing to tailor your degree to career goals
- 100% of UD students complete a high-impact experiential learning opportunity before graduation
- Access to real-world marketing competitions, the UD Sales Center, and capstone projects with real organizations
Curriculum and Course Modules
The Marketing BSBA curriculum is designed to give you a comprehensive understanding of the marketing process, from market research and consumer behavior to advertising and sales strategy. Courses blend theoretical foundations with applied projects, data analytics, and client-based capstone experiences across 120 credit hours.
Principles of Marketing
3 CreditsAn introduction to the marketing process covering market identification, segmentation, product positioning, pricing, distribution, and promotional strategies.
Consumer Behavior
3 CreditsExplores the psychological, social, and cultural factors that influence consumer decision-making and purchasing patterns in both consumer and business markets.
Marketing Research
3 CreditsCovers hypothesis testing through statistical analyses, development of data-driven marketing strategy recommendations, and reporting results to clients using real project data.
Promotion Management
3 CreditsExamines the planning, execution, and evaluation of integrated marketing communications including advertising, public relations, sales promotion, and digital media strategies.
Marketing Strategy Capstone
3 CreditsA senior-level capstone course where you design a comprehensive marketing plan for a real organization, integrating buyer behavior, market research, and strategic analysis.
Sales Management
3 CreditsFocuses on the principles of professional selling and sales force management, including relationship building, negotiation, and customer relationship management techniques.
Marketing Electives
Admission Requirements
Admission to the Marketing BSBA at the University of Dayton is based on a holistic review of your academic record and supporting documents. The university follows a test-optional admissions policy, and there is no application fee. Contact Uni4Edu to begin your application process and receive guidance on all required documents.
Academic Requirements
- Secondary EducationCompleted high school diploma or equivalent with strong academic performance
- GPACompetitive applicants typically have a GPA of 3.0 or above on a 4.0 scale
- Standardized TestsTest-optional policy; SAT or ACT scores may be submitted but are not required
- Transcript EvaluationInternational transcripts may require an official evaluation through an approved credential evaluation service
- Financial DocumentationProof of sufficient funds to cover the first year of study, including a bank statement issued within the past six months
English Language Requirements
- TOEFL (iBT)Minimum score of 70
- IELTSMinimum Band 6.0
- Conditional AdmissionAvailable for students who wish to complete the Intensive English Program at UD before starting academic studies
Required Documents
Application Deadlines
For personalized admission guidance, document verification, and application support, please contact Uni4Edu
Scholarships and Funding
The University of Dayton is committed to making education accessible for international students. The majority of international undergraduate students receive a merit scholarship upon admission. All applicants are automatically considered for merit-based awards when their application and required documents are submitted through Uni4Edu.
International Merit Scholarship
Up to USD 33,000 per yearAwarded automatically to admitted international undergraduate students based on academic achievement. Award levels range from the Father Chaminade Award to the Trustees' Merit Scholarship depending on academic profile.
Textbook Scholarship
Up to USD 4,000 over four yearsHelps cover the cost of course materials for eligible students. A campus visit or video visit is required to qualify for this additional scholarship.
International Leadership Award
USD 10,000 to USD 20,000 per yearAn additional award for selected international students who demonstrate exceptional leadership potential and community involvement alongside strong academics.
For detailed tuition fee information, please contact Uni4Edu — we will guide you through the costs and available funding options for this program.
Career Prospects for Marketing Graduates
Graduates of the Marketing BSBA program at the University of Dayton are well-prepared for diverse careers across industries. The School of Business Administration's emphasis on experiential learning, real-world capstone projects, and internship opportunities ensures that students can hit the ground running in the professional world.
Potential Career Paths
Notable Employers of UD Graduates
Rankings and Recognition
The University of Dayton is nationally recognized for academic quality, student outcomes, and value. Its School of Business Administration holds AACSB accreditation and has been ranked among the top business schools in the United States by multiple ranking bodies.
| Subject | Ranking Body | Rank |
|---|---|---|
| Business Administration (Undergraduate) | Poets&Quants | Top 30 Academic Experience |
| Entrepreneurship | The Princeton Review | Top 5 |
| Best Value Schools | U.S. News & World Report | #41 |
| Happiest Students | The Princeton Review | Top 25 |
How to Apply
Applying for this program is easy with Uni4Edu. Our team will guide you through every step of the process — from document preparation to final enrolment.
Contact Uni4Edu
Reach out to our team via email or phone. We will assess your profile and confirm your eligibility for this program.
Prepare Your Documents
Our advisors will provide you with a personalised checklist of required documents and help you prepare your application package.
Submit Your Application
Uni4Edu will submit your application on your behalf and keep you updated on its progress throughout the review period.
Receive Your Offer
Once accepted, we will help you understand your offer, arrange visa support if needed, and guide you through the enrolment process.
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